Looking to capture your audience's attention and distill lots of information in an easily digestible way? Consider using an infographic! Here are our top 5 reasons why infographics work.

1. 1 We digest visual information
than text[1]
They capture your audience’s
attention through
visual storytelling
They engage your audience
IMAGE +
means people are likely to retain
65% of the information![2]
TEXT
4They increase the
reach of your
content and brand
When your content
is shared,
your brand
also benefits from the
exposure – make sure
your infographics include your logo!
As they’re more enticing than
text-based content,
infographics perform well
across social media channels
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5
They help you to stand out
from the
crowd
3They are easily
sharable
If you’re really lucky,
infographics can even help you get
media coverage!
Colourful visuals
are more likely to catch the eye
of a journalist than text-based
press releases.
Sources:
[1] http://www.forbes.com/sites/danielnewman/2014/12/23/why-visual-content-will-explode-in-2015/
[2] https://designschool.canva.com/blog/visual-marketing/
5REASONS WHY INFOGRAPHICS ARE THE BEST
WAY TO GET ACROSS YOUR MESSAGE
2
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