Solutions Digitas - Credentials

About Us
We Integrate Creativity with Intelligence

Solutions | Digitas is Asia-Pacific’s Part of the global Publicis Groupe (world's third largest communications
most-awarded marketing services group), Solutions I Digitas has taken a significant step to enhance its
agency, known for the power of our capabilities in digital and interactive marketing, an increasingly-
integrated ideas, and the real important area of interest for all our clients.
business results we deliver.
Digitas was ranked as the #1 digital agency by Advertising Age in 2009
Over the last 14yrs, Solutions -
Digitas have helped Fortune 500
companies launch their brands into Digitas, a digitally-led, global
challenging markets in India and integrated brand agency with 32
Our mission to invent
South East Asia, as well as worked offices in 19 countries. It builds
programs that move
closely with them to meet marketing brands for some of the foremost
people in new ways.
challenges through innovative companies in the world by creating
marketing solutions. ideas with impact.

www.digitas.com sg.linkedin.com/in/sdsea

Our Strategic View
We use technology and data analytics to gain insights about the behavior of customers and
prospects. This helps create focused programs that help improve and build profitable relationships
for brands.
Infinite
Segments
+
Data Analytics Insights Enhanced
Customer
Value

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Brands We Work With


Locations
We can really market your brand Globally.

31 Offices
16 Countries


Closer Look at APAC
1500+ Employees
10 Countries
18 Cities

Beijing
SE Asia: Singapore, Malaysia, Tokyo
Indonesia, Philippines, Shanghai
Thailand, Vietnam India
Shenzhen
Hong Kong
Greater China: Shanghai, Beijing, Thailand Vietnam
ShenZhen, Hong Kong Malaysia Philippines
Indonesia
Japan: Tokyo Singapore

Australia: Sydney
Sydney
India: New Delhi, Mumbai,
Bangalore, Hyderabad,
Chennai, Kolkata


Our Team
Inspiring Innovation, Creativity and Results.

With a team of over 160+ creative and technical professionals, We work in all channel ignite
emotional bonds between people and brands.


Our Senior Management Team

Stephan Beringer Kanika Mathur Gaurav Pathak Rakesh Bhandari Partho Sinha Shailesh Nigam
CEO, Digitas Int. President – APAC Sr. VP – APAC VP – SEA Creative Director Sr. VP – Strategy & Analytics

Manish Bhan Khalid Raheel Rachna Singh Ghanapathy
Manager, CS & BD – SEA GM - Indonesia GM - Philippines Sr. GM - Malaysia


Recent Industry Recognition
Over the past 5 years, we have become Asia-Pacific’s Most-awarded Marketing Services agency for
developing ideas & programs that have bred great business results.
Award Year Category
Best Brand Building Campaign, Gold 2012 Smartphone and Web Application

Best Digital Promotion Campaign, Gold 2012 Tablets, Samsung Galaxy Note

Best Product Launch 2012 Direct Marketing

Best Microsite, Gold 2012 Website Development

Most effective use of Direct Marketing 2012 Direct Marketing

Digitas – Agency of the year 2012 Agency Honors


Our Services
Creative Digital Events & Channel
Strategy, Concept, Design, Strategy, Planning,
Implementation & Production Development & Implementation Promotions Marketing
Campaign Events Digital Channel Channel
Brand Social Media Website
Development Design & Innovation Strategy & Relationship
Content Campaigns Development
online/offline Set-up Integration Development Programs
EDM. News Lead
Corporate
Letters, Mobile/Web Integrated Generation Gifts
Literatures/ Conference Seminars
Brochures, Applications E-commerce & Loyalty Fulfillment
Packaging
DM’s. Programs
Retail Store – Retail
Ad’s in
Video/Viral Outdoor Sales Product Concept, Merchandisi
Applications, Banner Ad’s
Ad Advertising Promotion Launches Design and ng – Design
Fan Pages
Production & Production
Market Digital Data Retail Audits/
360 Degree Consumer Experential
Communica Activity Manage- Trade Shows Shoppers
Advertising Experience Marketing
-tion Analysis ment/CRM Marketing

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Representation in Social Media

Applications

Brand

Connecting Games
Development/
Contests

People
Page Design
and
Management


Our Works


Creative


Campaign – Journey with Bold – First Launch


Campaign – Journey with Bold – First Launch

Campaign Landing Page


Campaign – Express Yourself
Communicate each phone is an
experience by itself- relates to
individuals’ need & want


Campaign – Windows 7 – 1st Anniversary
Objectives:

Showcase that Windows 7 has successfully
completed a year since launch with over 175
million copies sold globally.

Our Approach

• To achieve this, we used 100% Genuine
Template & Informed consumer in a very
positive human way about the benefits of using
Genuine Windows 7.

• The 100% headline rests on the screen, against
a vibrant windows color background

• Message – 100% Genuine

Print


Campaign – Microsoft “my first office”
Marketing issue:
• Activate partners who had not purchased
Microsoft Office 2007 for past 14
months.

Activation idea :
• Celebrate the first purchase as the first
step they have taken by celebrating their
birthday at the partner premises

Awarded The Globes in 2008 -
Gold in the category
“Best Trade Marketing” at the
Website EDM MAA Worldwide Awards
(Marketing Advertising Agencies
1 of 6
Award).

Campaign – Microsoft “my first office”

Cake Box & Carry Bag Pen Drive Certificate of Appreciation

*436 new partners activated , Incremental sales of 2166 units. Increase of 83% in number of breadth


Print Advertising – HP Printers


Online Campaign – What do you have to say?


Direct Mailer – X-Ray (For HP Partners)


Direct Mailer – Pizza Slice

Pizza DM – sent to Cisco Partners during Lunch time.


Market Communication – HP Cartridges

Result:
Increase in sales of 1.5%.
Sold over 700 HP Toners


Outdoor Branding – Demand Generation


Outdoor Campaign


Elevator Branding


Digital Marketing


Digital Services


Website & Mobile Application - Tabbing
Objective:

Samsung wanted to launch its first tablet smartphone - the
Samsung Galaxy Tab.

Our Approach:

The first phase of the campaign 'DISCOVER TABBING'
used Bought Media to introduce the target group to the
concept of “Tabbing”. Buzz was created around the
concept through intriguing, conceptual banners leading up
to an innovative micro site.

Result:

• Campaign delivered 813 million impressions
• Over 2.7 million visits on the microsite & WAP site
• Over 26,000 leads generated for product demos and
purchase
• 'Online' was primary source of information amongst
the purchasers of Galaxy Tab at 37%


Web & Samrt-phone App – Samsung Hip Apps
The interactive video campaign created by Digitas for
Samsung ‘Hip Apps’ received an overwhelming response
at the Android Application marketplace which has always
remained dull and boring.

The website achieved 8,000,000 visits, an increase of
147% visits.

http://www.samsung.com/in/hipapps/


Facebook Game – Number Grabber
Objective:

• Promote toll free number of HP’s Tele-Order
Service
• Increase sales via Tele-Order

Our Approach:

• Designed a Facebook Application to engage
audience
• Players had to make the sequence of the toll free
number
by grabbing droplets falling at high speed
• Promoted via banner ad’s on various websites

Result:

• Over 85000 likes in 2 weeks
• 3500 members played the game in the first
week
• 4500 members won various gift vouchers
• Traffic on toll free number increased by 25%


Facebook Application – Maggi Virtual Pack
User has to submit a picture with story and a
virtual Maggi pack will be created as shown in
image two.


Facebook & Mobile Campaign – Take a break
Objective:
Build excitement and engagement around the KIT
KAT chocolate social & mobile media.

Media
Social & Mobile

DIGITAS used the insight that “everybody wants to
take a break from the daily grind” and developed
a campaign. This campaign served up quick
breaks to people whenever they wanted in on
social and mobile media by using an animated
character to deliver the communication.

Results:
• Over 1 Lac Fans on Facebook within 90 days
• 3.3 Lac calls on the Interactive Voice Response
No.


Online Banner – ESPN - Star Sports


Website – Blackberry


Microsite – Unique Digital Experience

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Channel Marketing


Engagement – HP HATTRICK
http://www.youtube.com/watch?v=tABy6Hl8XTY

A Trade marketing initiative aimed at educating
channel partners effectively coupled with technology
for engagement, auditing and real time reporting.
Our Approach
Used latest technology for smooth flow of the activity.
Developed a Training Manual, Game, Reporting tool
on TAB.

The entire process will be done via GPRS enabled
touch device to ensure standardization of
content shared and real time uploading of reports.

Coverage: 1000 Stores

Results:

100% participation from Partners ,
Activity Time reduced by 65%,
Cost Reduction by 45%
Transparency of reports wrto real time reporting


Increase visibility – Point Based Program


Channel - Gift Redemption
Execution Implementation
Issues ROI
Components engine

Issue: •Fulfillment Manager and Strong adherence of SLA by Reduce the current TAT by
• MS Indo currently faces the team is being deployed ( managing & tracking each 40-50%
challenge of on time Manager at HO, Team at MS stage of delivery – from
fulfillment on the promotions Zone Mangga Dua) request to final redemption
run in the channels as most of
the partners are complaining •Redemption Helpline
on not recieving gifts on time.
•Redemption Counters
Challenge:
4-6 weeks time is needed to •Close looping for faster
Fulfill from MS that is being redemption
executed through agency
•MIS Management
Test:
To have a stong redemption •Gifts Storage & packing
management process & team
that can have the gifst being •Escalation Management
fulfilled in 2 weeks.


Sales Program - Geo X Final Tier
Program Implementation
Issues ROI
Components engine

Objective: •Geo Ex Channel team To launch and communicate Activated 1300 partner
Increasing the number of responsible for the following : effectively to the Final Tiers in 13 cities
partner in Non Metro Cities
and increase their purchase •Map all the potential stores Over 15000 units per
units in 13 cities within 1 month quarter

Issue: •Activated by rolling out
After having focused on Depth channel incentive program
Markets (Jak / Subya/ Bandg)
MS now is moving focus on •Continuous Engagement -
breadth Markets (13 cities in Push Sales by having the Sub
Geo X) Distributor in the program

Test: •Invite channel to participate
Deploy FOS in 13 cities in the event for induction


Retail Photo Studio
Objective:
HP wanted to evaluate revenue opportunities in
new consumer segments and increase market share

Creative Approach/Solution:
Set up ‘HP Photo Café’ in large format stores across
Asia , Ex: Tesco Malaysia and NTUC Singapore

Activities & Deliverables:
• Store design, fabrication & setup
• Promotion
• Demand Generation Campaign Design
• Branding

Value to the Client:
• Managing Sales Promotion as well as stock and
inventory at store level across stores
• Knowledge transfers across markets on
managing RPS stores.


Retail Merchandising – Stock Keeping Unit


Retail Merchandising - Danglers


Retail Merchandising – LED STANDEE
LED Light


Retail Merchandising – Print Sample Booklet


Events & Promotions


Closed Loop Management
Planning & Process Teams
Creative & Operations

• Pre Event • Post Event
Planning • Report
• Define Scope of • Event Analysis
work & Event Framework • Tele-call to
Deliverables for attend attendees
the event for lead
Generation

Event Strategy Teams

Execution Process


Partner Event – Virtual Expo
Objective:
Oracle has solutions which would enable the next
generation of telecom / communication services. It
faces the challenge of educating the TA i.e.
service providers & its partners ( ISV) on how best
to take advantage of the Solutions both from the
technology and financial viewpoint as The TA is
geography spread and the space is constantly
evolving.
Auditorium
Creative Approach/Solution:
Solutions Digitas virtually took the event to the TA
who now can at his leisure experience / know
what Oracle & its partners have to offer. The
platform acts as a strong networking destination
and allows Oracle to influence

Result:
Oracle has managed to get around 18 % of its TA to
Chat Rooms take part in the Virtual event in the phase 1

Exhibition Hall


Partner Event – VOICECOMM
Stage Design


Setup


Direct Mailer


Standees/
Promotion Colallats


Partner Event – Graphic Arts


Partner Event – Premier


Partner Event – Premier
• We used SAMSUNG TABS for registration.
• The registration data gets updated at the
same time on a microsite.


Press Conference – Clone Phua Chu Kang
The Brief:
Our Approach: Clone Phua Chu Kang – The Brand ambassador of HPSS

 STB wanted to launch 1 Create 50 PCK Clones
Half Price Singapore • Recruit look alike
Surprise campaign in KL, people
Malaysia • Organize wig, boots, Press conference
 To engage media guys mole, etc covered by 8
during the press launch • Train them on the style dailies, 3 TV
 Spread awareness & behavior like PCK channels, 7
amongst relevant T.A. English and 9
about the campaign vernacular
2 Engage Media
3 Awareness Building magazines
• Catwalk with the real PCK
• In and around Pavilion
with masks
• Engagement with FM
• Guess the right PCK contest
The Challenge Cruiser
• Name tag as PCK Brothers
• Instant quiz for consumers
• Large boot with media
 Invoke interest in the with giveaways like HPSS
autographs as a souvenir
minds of the media & cookies, key chains, etc. 569 relevant
consumers regarding • Photo session with the real database of
the launch of HPSS so PCK interested T.A.
that it becomes the • Database generation activity collected as
talk of the town and at the key malls & Market leads in 2 dyas
they get excited to places like – KLCC, Bukit
write or learn about it Bintang, KL Sentral, The
respectively Curve, Mid valley, Sg Wang
Plaza, etc 1 of 6

Press Conference – Clone Phua Chu Kang


Live Product Demo


Photo Exhibition – HP Printers


How can we help your brand?


Contact Us

Rakesh Bhandari Manish. Bhan
Vice President, South-East Asia Manager, Client Servicing and Business Development

Email Id: rakesh.bhandari@ap.solutions-intg.com Email Id: manish.bhan@ap.solutions-intg.com

Tel: 91010261 Tel: 91205915

sg.linkedin.com/in/rakeshbhandari sg.linkedin.com/in/manishbhan

@raks_bha @bhan1987


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Solutions Digitas - Credentials

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