A look at IT decision making, budgeting, priorities and technology adoption among UK and Germany-based SMEs based on 500 interviews (250 in the UK and 250 in Germany) with IT decision makers from private sector SME organisations.

1. 1
IT Survey: UK and Germany SMEs
A look at IT decision making, budgeting, priorities
and technology adoption amongst UK and Germany-based SMEs
Conducted by Vanson Bourne
March 2013

2. 2
Study overview: Areas of discussion
» IT decision making and industry knowledge
» Budgeting for, and buying software
» Priorities and concerns for 2013
» New technology adoption

3. 3
DEMOGRAPHICS

4. 4
Demographics: How the study is broken down
41%
32%
27%
6-50 employees
51-100 employees
101-250 employees
18%
17%
15%14%
10%
6%
6%
5%
4%2%
2%
1%
IT & telecoms Manufacturing and production
Retail, distribution and transport Business and professional services
Construction and property Entertainment, media or leisure
Financial Services Healthcare
Consumer services Agriculture
Energy, Oil/Gas & Utilities Other sector
SectorSize
Figure D1: Size of organisation (Total sample) Figure D2: Sector of organisation (Total sample)
500 interviews (250 in the UK and 250 in
Germany) with IT decision makers from
private sector SME organisations were
carried out during March 2013, broken
down as above

5. 5
IT DECISION MAKING AND
INDUSTRY KNOWLEDGE

6. 6
Figure 1: Who is principally
responsible for addressing IT issues in
your company? (UK stats)
Responsibility for addressing IT issues
The majority of ITDMs based in UK
said that the IT manager was
responsible for addressing IT issues
71%
26%
2%
56%35%
8% 2%
IT Manager
Business Owner/Manager
Employees
Finance
Over half of ITDMs based on Germany said that the
IT manager was responsible, though a third said IT
was responsibility of the business owner/manager
Figure 2: Who is principally
responsible for addressing IT issues in
your company? (Germany stats)

7. 7
Respondent’s level of responsibility
87%
13%
IT is my main responsibility
IT is not my main responsibility
Figure 3: Is IT your main responsibility
within your organisation? (UK sample)
For almost nine out of ten
ITDMs based in UK
interviewed, IT is their main
responsibility
56%
44% IT is my main responsibility
IT is not my main responsibility
ITDMs in Germany are more
evenly split between those
whose main responsibility is IT
and those whose main
responsibility is elsewhere
54%
75%
93%
6-50 employees 51-100 employees 101-250
employees
The larger the organisation, the
more likely ITDMs will hold a
dedicated role in IT
In SME organisations, ITDMs sometimes
hold a variety of roles that means their
time is not purely dedicated to IT
Figure 4: Is IT your main responsibility
within your organisation? (Germany sample)
Figure 5: “IT is my main responsibility within my
organisation” – by size of organisation (Total sample)

8. 8
Time spent managing IT issues
56%32%
10%
3%
1-15% of my time
16-30% of my time
31-50% of my time
51-75% of my time
Figure 6: How much time do you spend
managing IT issues? (Those in UK for whom
IT is not their main responsibility n=33)
For those ITDMS whose main responsibility is not with
IT, the majority spend up to 30% of their time managing
IT issues. ITDMs based in Germany are only slightly more
likely to be spending more of their time managing IT issues
Figure 7: How much time do you spend
managing IT issues? (Those in Germany for
whom IT is not their main responsibility n=111)
61%
33%
6%
1-15% of my time
16-30% of my time
31-50% of my time
So there is a significant proportion of ITDMs in SME
organisations who do not spend the majority of their time
managing IT issues – and the smaller the organisation, the
less time is spent on average. This makes choosing
software management that can be relied upon particularly
crucial for these organisations
15%
19%
24%
6-50 employees51-100 employees101-250 employees
The smaller the
organisation, the
less time non-IT
dedicated ITDMs
spend managing
IT issues
Figure 8: Average time spent managing IT
issues – by size of organisation (Those for whom
IT is not their main responsibility n=144)

9. 9
Primary resource for staying up to date on the IT industry
Figure 9: What resources do you use to stay up to
date on the IT industry and inform your IT decisions?
– resource ranked as primary resource (UK sample)
For ITDMs based in both UK and Germany, IT publications are the most often used
primary source for staying up to date on the IT industry. However, Google searches are
also used as the primary resource by a fifth of those interviewed. Two out of five ITDMs
use another resource as their preferred choice, with Facebook and company websites
being the most popular alternatives to the top two
Figure 10: What resources do you use to stay up to
date on the IT industry and inform your IT decisions? –
resource ranked as primary resource (Germany sample)
41%
19%
9%
9%
6%
3%
5%
3%
2%
1%
1%
IT publications
Google search
Facebook
Company websites
LinkedIn
Conferences/events
Twitter
Forums/online community
SME publications
Other resource
Books
Blogs
38%
22%
10%
9%
4%
6%
2%1%
2%
2%
2%

10. 10
Resources used for staying up to date on the IT industry
73%
56%
46%
28%
23%
19%
17%
12%
12%
9%
2%
2%
IT publications
Google search
Company websites
Conferences/events
SME publications
LinkedIn
Facebook
Books
Twitter
Forums/online
community
Other resource
Blogs
Figure 11: What resources do you use to stay up to
date on the IT industry and inform your IT decisions?
– resources ranked as top three (UK sample)
Figure 12: What resources do you use to stay up to
date on the IT industry and inform your IT decisions?
– resources ranked as top three (Germany sample)
74%
49%
46%
30%
29%
28%
18%
10%
8%
5%
4%
2%
IT publications
Google search
Company websites
Conferences/events
SME publications
Books
Facebook
Twitter
LinkedIn
Forums/online community
Other resource
Blogs
For the most part, ITDMs in the UK and Germany gave similar
answers. There are however, exceptions: LinkedIn is a
significantly more popular resource in the UK than in
Germany, and books are a significantly more popular
resource in Germany than in the UK
When combining the top three preferred resources for each
ITDM, IT publications remain the most popular, with Google
searches remaining in second place. However, company websites
prove almost as popular as Google for ITDMs in
Germany, showing they are highly used as ITDM‟s second or third
preferred resource

11. 11
Help with IT issues – primary resource
Figure 13: When you have an issue with your
IT software where/who do you turn to for help?
– resource ranked first (UK sample)
When ITDMs based in the UK have an
issue, the most popular primary resource
for help is a Google search, though
contacting their IT service provider is also a
likely choice
Figure 14: When you have an issue with your IT
software where/who do you turn to for help? –
resource ranked first (Germany sample)
33%
24%
10%
6%
11%
6%
3%
2%
2%
2%
20%
33%
14%
9%
9%
6%
3%
2%
2%
1%
1%
1%
Google
IT service provider
IT publications
Facebook
Colleagues
Managers/senior decision makers
LinkedIn
Forums/online community
SME publications
Twitter
Other media
Blogs
In contrast, when ITDMs based in Germany have an
issue, the most common primary resource is
through contacting their IT service provider, though
Google remains the second most popular choice

12. 12
Help with IT issues
Figure 15: When you have an issue with
your IT software where/who do you turn to
for help? – top three resources (UK sample)
When combining the top three preferred
resources for ITDMs based in the UK, Google was
the most popular, with their IT service provider
and colleagues not too far behind. IT publications
are also a likely source of help
Figure 16: When you have an issue with your
IT software where/who do you turn to for
help? – top three resources (Germany sample)
58%
53%
52%
44%
29%
17%
14%
11%
10%
8%
4%
1%
Google
IT service provider
Colleagues
IT publications
Managers/senior decision makers
SME publications
Facebook
Forums/online community
LinkedIn
Twitter
Blogs
Other media
58%
58%
46%
44%
36%
21%
16%
7%
6%
6%
2%
1%
IT service provider
IT publications
Google
Colleagues
Managers/senior decision makers
SME publications
Facebook
LinkedIn
Twitter
Forums/online community
Blogs
Other media
When combining the top three preferred
resources for ITDMs based in Germany, their IT
service provider and IT publications were the
most likely source of help. Google searches and
colleagues are also a popular source of help
Overall, UK ITDMs are slightly more likely to favour
informal sources of help, whereas German ITDMs are more
likely to seek official or approved sources for assistance

13. 13
BUDGETING FOR, AND BUYING
IT SOFTWARE

14. 14
“Technology is seen as a business enabler in my organisation and a key
element in driving our business forward” – Agree or disagree?
Figure 17: Agreement with statement
“Technology is seen as a business enabler in
my organisation and a key element to
driving our business forward” (UK sample)
Generally speaking, in the UK the majority of organisations
see technology in a positive light and a key element in driving
their business forward. However just over one out of ten UK
organisations appear to not view technology this positively
31%
34%
22%
10%
2%
1 - completely agree
2
3
4
5 - completely disagree
31%
38%
25%
4% 2%
Figure 18: Agreement with statement
“Technology is seen as a business enabler in
my organisation and a key element to driving
our business forward” (Germany sample)
Organisations in Germany are slightly less likely
to view technology negatively than organisations
in the UK, with only 6% disagreeing with the
above statement

15. 15
Budget changes over the past five years
50%
40%
10%
Budget increased
Budget remained the same
Budget decreased
Of those interviewed, half said their
organisation‟s IT budget had increased
in the last five years. The picture was
similar across UK and German
organisations, though the UK was
slightly more likely to have had a cut
in budget than Germany
42%
57%
56%
6-50 employees
51-100 employees
101-250 employees
Figure 21: “IT budget has increased in last five
years” – by size of organisation (Total sample)
51%45%
4%
Smaller
organisations are
less likely than
medium sized
organisations to
have increased their
IT budget in the last
five years
Despite the majority of organisations recognising the
importance of technology to the business, budgets
have remained stagnant in half of organisations

16. 16
Effect on budget stagnation/decrease
Figure 22: Has this had a detrimental effect
on your IT security/uptime? (Those in UK
whose budget has not increased n=125)
For UK organisations whose IT budget
has not increased, almost a third say that
it has resulted in a detrimental effect
upon their security and/or uptime
Figure 23: Has this had a detrimental effect on
your IT security/uptime? (Those in Germany
whose budget has not increased n=122)
26%
25%
19%
32 %
trimental effect on IT securityDetrimental effect on uptimeDetrimental effect on security AND uptimeDetrimental effect on security and/or uptime
7%
8%
2%
14 %
Detrimental effect on IT securityDetrimental effect on uptimeDetrimental effect on security AND uptimeDetrimental effect on security and/or
German organisations whose IT budget has not
increased are much less likely than UK
organisations to feel this has resulted in a
detrimental effect upon their security or
uptime, though still over one in ten suffer from
this

17. 17
Annual IT management software spend
Figure 24: On average, how much do you spend
on IT management software annually? (UK sample)
The amount spent on IT management software
annually varies a great deal amongst
SMEs, though on average, organisations in
Germany tend to spend slightly more (14,902
Euros compared to 14,115 Euros for organisations
in the UK)
Figure 25: On average, how much do you spend on
IT management software annually? (Germany sample)
20%
12%
18%
22%
18%
9%
1%
0-1,750 €
1,751-3,500 €
3,501-5,750 €
5,751-13,750 €
13,751-35,000 €
35,001-57,500 €
More than 57,500 €
14%
16%
16%
23%
20%
7% 2%

18. 18
The main issues/problems with IT software
35%
22%
13%
10%
10%
5%
5%
Figure 26: What is your biggest bugbear
about IT software? (UK sample)
UK and German ITDMs generally feel the same
when it comes to identifying their biggest
bugbear about IT software – paying for features
that are not needed was the most often
selected issue in both regions
Figure 27: What is your biggest bugbear
about IT software? (Germany sample)
34%
30%
10%
7%
12%
4% 2%
Paying for capabilities and features we don't need or use
Too expensive and/or not enough budget
Not enough support from my company
Too long to install
Not enough support from suppliers
Too difficult to install
Other bugbear
The issue of software being too
expensive or not having enough budget
is also a common bugbear for ITDMs
both regions, particularly in the UK

19. 19
“Our organisation receives adequate support from
our IT software providers” – Agree or disagree
Figure 28: To what extent do you agree with the
following statement: "Our organisation receives adequate
support from our IT software providers"? (UK sample)
The majority of organisations feel they receive adequate support from
their IT software providers, though a quarter of organisations feel
ambivalent about this. In addition, almost one in ten UK organisations
feel that they do not receive adequate support
19%
46%
26%
8% 1%
1 – completely agree
2 – slightly agree
3 – neither agree nor disagree
4 – slightly disagree
5 – completely disagree
Figure 29: To what extent do you agree with the following
statement: "Our organisation receives adequate support
from our IT software providers"? (Germany sample)
21%
50%
25%
4%

20. 20
Choosing software – primary motivator
76%
14%
4%
4%
1%
1%
Functionality is the
primary motivator
for both UK and
German ITDMs
64%
20%
7%
7%
2%
1%
Functionality
Price
IT vendor's reputation/size
Familiarity with vendor
Peer/company stakeholder influence
Other
However UK ITDMs are more likely than German ITDMs
to view price as their primary motivator – this is
unsurprising given the figures highlighted earlier showing
UK organisations are more likely to feel software is too
expensive, or that their IT budgets have been cut
Figure 30: How do you decide what IT software
to purchase? Reason ranked first (UK sample)
Figure 31: How do you decide what IT software to
purchase? Reason ranked first (Germany sample)

21. 21
Choosing software - continued
98%
77%
53%
40%
30%
2%
Functionality
Price
IT vendor's
reputation/size
Familiarity with
vendor
Peer/company
stakeholder influence
Other
Figure 32: How do you decide what IT software
to purchase? – top three reasons (UK sample)
Functionality and price remain the two most important aspects for ITDMs when
choosing software. However ITDMs based in Germany are less concerned with
familiarity of the vendor and more concerned with stakeholder influence compared
to ITDMs based in the UK
Figure 33: How do you decide what IT software to
purchase? – top three reasons (Germany sample)
96%
81%
55%
50%
16%
1%
Functionality
Price
IT vendor's
reputation/size
Familiarity with vendor
Peer/company
stakeholder influence
Other

22. 22
Seeking advice on IT software decisions
ITDMs based in the UK seek the advice
of their IT staff more often than other
sources of advice when making
software decisions, with ITDMs in
Germany more likely to seek IT staff‟s
advice than other sources of advice
43%
26%
16%
8%
4%
2%
1%
IT staff
Business owner/manager
Peers
Other decision makers within the company
Media
Sales manager of IT companies
Other
54%
22%
8%
8%
3%
3%
2%
ITDMs based in the UK and
Germany are almost equally likely
to seek the advice of the business
owner/manager when making
decisions, with this option being
ranked first by almost a quarter of
the overall sample
ITDMs based in the UK were
more likely to seek the
advice first of their peers
than ITDMs based in
Germany when making
software decisions
Figure 34: Whose advice do you most
value when making IT software decisions?
Advice ranked first (UK sample)
Figure 35: Whose advice do you most
value when making IT software decisions?
Advice ranked first (Germany sample)

23. 23
Seeking advice on IT software decisions - continued
83%
50%
48%
45%
44%
24%
4%
IT staff
Business
owner/manager
Peers
Other decision makers
within the company
Sales manager of IT
companies
Media
Other
Overall, ITDMs generally
seek the advice of IT
staff more often than
other potential sources
80%
53%
53%
47%
30%
30%
4%
IT staff
Business
owner/manager
Peers
Other decision makers
within the company
Sales manager of IT
companies
Media
Other
However there is great variation between the other
main sources of advice for ITDMs – business
owners/managers, peers and other decisions
makers are all popular choices for ITDMs based in
UK and Germany
ITDMs based in the UK and
Germany generally give similar
answers here, though German
ITDMs appear to value the advice
of the IT company‟s sales manager
more than UK ITDMs
Figure 36: Whose advice do you most
value when making IT software decisions?
– top three advice valued (UK sample)
Figure 37: Whose advice do you most value
when making IT software decisions? – top
three advice valued (Germany sample)

24. 24
Getting value from IT software
73%
27%
Yes, we get good value from our
IT software
Over a fifth of organisations do not think they get
good value from their IT software, with ITDMs in the
UK more likely to believe this than ITDMs in Germany
81%
19%
Yes, we get good value from our
IT software
No we don't get good
value, there is room for
improvement
Figure 39: Do you feel that you are getting the best
value from your IT software? (Germany sample)
Figure 40: “I feel pressure to purchase IT software from
traditional enterprise vendors, for
example, Microsoft, IBM, Oracle, Cisco” – by Q8 „Do you
feel that you are getting the best value from your IT
software?‟ (Total sample)
39 %
54 %
Yes, we get good value from our IT softwareNo we don't get good value, there is room for improve
Those who feel
they don‟t get
good value from
their software are
more likely to
have felt
pressured into
purchasing IT
software from
traditional, well-
known vendors

25. 25
Unused IT software
Figure 41: Of the IT software you have
purchased, how much is not used? (UK sample)
Figure 42: Of the IT software you have
purchased, how much is not used? (Germany
sample)
12%
43%
28%
11%
5% 1%
0%
1-10%
11-20%
21-35%
36-50%
More than 50%
19%
52%
18%
9%
2%
Over four in five of organisations do not use all of the
software they buy, with organisations in Germany
slightly more likely than organisations in UK to be
using all of the software they have bought
23%
46%
All software used
Some software
not used
Figure 43: “I feel pressure to purchase
IT software from traditional enterprise
vendors, for
example, Microsoft, IBM, Oracle, Cisco”
– by Q4 „Of the IT software you have
purchased, how much is not used?‟
(Total sample)
Those who do not use all of the IT software
they have purchased are more likely to have
felt pressured into purchasing IT software
from traditional, well-known vendors

26. 26
Pressure to purchase software from main players - UK
Figure 44: Do you feel pressure to purchase IT
software from traditional enterprise vendors, for
example, Microsoft, IBM, Oracle, Cisco? (UK sample)
Half of UK ITDMs feel under
pressure to buy IT software
from the traditional vendors –
this pressure most often
comes in the form of buying
bundles software/technology
Figure 45: Where does this pressure to purchase from traditional
enterprise vendors come from? (Those in UK who feel pressure n=127)
51%49%
Pressured
Not pressured
48%
40%
36%
35%
16%
7%
6%
Bundled in with other
software/technology
Sales representatives
Partners/other suppliers
Other decision makers
within the company
Social networks
I don't have the
knowledge myself, safest
to trust the big four
Other
84%
16%
Yes, sold a la carte
No, part of a bundle
Figure 46: Would you prefer that your IT software be sold a la carte
and not part of a bundle so you can buy only what you need? (Those
in UK who feel pressure to buy software as part of a bundle n=61)
Of those who feel the pressure to be sold software as
part of a bundle, by far the majority would prefer to
be able to pick and choose their software so that they
don‟t spend money on software that remains unused

27. 27
Pressure to purchase software from main players - Germany
Figure 47: Do you feel pressure to purchase IT software
from traditional enterprise vendors, for
example, Microsoft, IBM, Oracle, Cisco? (Germany
sample)
Figure 48: Where does this pressure to purchase from traditional enterprise
vendors come from? (Those in Germany who feel pressure n=87)
Figure 49: Would you prefer that your IT software be sold a la carte
and not part of a bundle so you can buy only what you need? (Those in
Germany who feel pressure to buy software as part of a bundle n=32)
35%
65%
Pressured
Not pressured
44%
37%
37%
36%
13%
6%
5%
Partners/other suppliers
Bundled in with other
software/technology
Other decision makers within the
company
Sales representatives
Social networks
I don't have the knowledge
myself, safest to trust the big four
Other
78%
22%
Yes, sold a la carte
No, part of a bundle
Just over a third of German
ITDMs feel under pressure to
buy IT software from the
traditional vendors. This
pressure is most often felt
from partners or other
suppliers of the organisation
Of those who feel the pressure to be sold software as
part of a bundle, by far the majority would prefer to
be able to pick and choose their software so that they
don‟t spend money on software that remains unused

28. 28
PRIORITIES AND CONCERNS FOR
2013

29. 29
Top IT priority for 2013
Figure 50: What are your biggest IT priorities
this year? – top priority (UK sample)
The top priority for
2013 most often
selected by ITDMs
based in both UK and
Germany is to
improve efficiency
Figure 51: What are your biggest IT priorities
this year? – top priority (Germany sample)
34%
21%
6%
7%
7%
12%
5%
5%2%
1%
Improve efficiency of how to enable better business results
Maintain IT infrastructure as it is now
Improve data security
Decrease spend on IT
Streamline processes
Improve management of existing infrastructure
Mobile/cloud computing
Educate oneself on better IT practices and new technology
Meet regulatory requirements
Other priority
45%
10%
12%
10%
8%
7%
4%
2%
2%
For a fifth of ITDMs based in the
UK, maintaining their IT
infrastructure as it is now their top
priority, double the number of
German ITDMs answering similarly
Just over one in ten ITDMs based in
Germany see improving their data
security as their top priority for 2013.
This is double the number of ITDMs
based in UK answering similarly

30. 30
2013 – IT priorities
Figure 52: What are your biggest IT priorities
this year? – top three priorities (UK sample)
Improving efficiency is one of the top three 2013 priorities for
almost two thirds of ITDMs, both UK and German. However, of the
other priorities shown to respondents, there is significant variation
between the two regions
Figure 53: What are your biggest IT priorities this
year? – top three priorities (Germany sample)
63%
49%
27%
40%
38%
20%
30%
23%
9%
1%
Improve efficiency of how to
enable better business results
Streamline processes
Improve data security
Improve management of existing
infrastructure
Maintain IT infrastructure as it is
now
Decrease spend on IT
Educate oneself on better IT
practices and new technology
Mobile/cloud computing
Meet regulatory requirements
Other priority
64%
38%
51%
32%
22%
31%
20%
26%
15%
0%
Improve efficiency of how to enable
better business results
Streamline processes
Improve data security
Improve management of existing
infrastructure
Maintain IT infrastructure as it is now
Decrease spend on IT
Educate oneself on better IT practices
and new technology
Mobile/cloud computing
Meet regulatory requirements
Other priority
Aside from improving efficiency, the most often selected
2013 priorities for ITDMs based in UK are streamlining
processes, improving the management of infrastructure
and maintaining the existing infrastructure
Aside from improving efficiency, the most
often selected 2013 priorities for ITDMs based
in Germany are improving data security and
improving the management of infrastructure
ITDMs based in
Germany see
decreasing IT
spend as more
of a priority
than UK ITDMs
do. It‟s possible
then that
German ITDMs
may start to
face budget
pressures
similar to that
of UK ITDMs as
highlighted
earlier

31. 31
Main IT/technology concern
22%
17%
24%
14%
15%
8%
Figure 54: What is your main IT or
technology concern? (UK sample)
For ITDMs based in UK, not being able to
deliver within budget is the most often
selected primary IT concern, alongside
not being able to meet business needs
Figure 55: What is your main IT or
technology concern? (Germany sample)
27%
27%14%
16%
12%
4%
Not being able to meet
business needs
Not being able to deliver
within budget
Not meeting security
requirements
Not being able to keep
systems updated
Not being able to meet staff
requirements
Not being able to maintain
system uptime
For ITDMs based in Germany, not meeting security
requirements is the most often selected primary IT
concern, though not being able to meet business needs is
the primary IT concern for almost as many German ITDMs

32. 32
NEW TECHNOLOGY ADOPTION

33. 33
BYOD adoption
22%
23%
1%
44%
10%
Figure 56: Does your company have a Bring
Your Own Device (BYOD) policy for
tablets, notebook or smartphones? (UK
sample)
Organisations in the UK are slightly more
likely than organisations in Germany to
have adopted BYOD at this time. One in
ten organisations are currently in the
process of developing a strategy for BYOD
Figure 57: Does your company have a Bring
Your Own Device (BYOD) policy for
tablets, notebook or smartphones? (Germany
sample)
24%
28%
1%
37%
10% Yes - BYOD is unmanaged, but
permitted in restricted access zones
Yes - BYOD is fully integrated in the
corporate network and managed by IT
Yes – we have another sort of policy
No
Not yet, but we are in the process of
developing one
Of the organisations that have adopted
BYOD, most have a fully integrated policy
that is managed by IT, though almost as
many prefer an unmanaged policy that
restricts access

34. 34
Reasons for not having a BYOD policy
Figure 58: Why do you not have a BYOD policy?
(UK sample who do not have a BYOD policy n=93)
Organisations in the UK have not adopted a BYOD policy usually because
either BYOD is not seen as necessary or else it is seen as a security risk.
The third most selected reason is that the ITDMs feels the IT department
lacks the tools for implementing and enforcing any policies
Figure 59: Why do you not have a BYOD policy?
(Germany sample who do not have a BYOD policy n=110)
58%
42%
19%
11%
9%
5%
5%
3%
Not necessary for our
business
Security risk
Lack of tools for
implementing/enforcing a
policy
Too complex
Resistance from
management
Too expensive
I don't know how to do it
Other reason
63%
47%
5%
9%
9%
10%
3%
1%
Not necessary for our
business
Security risk
Lack of tools for
implementing/enforcing a
policy
Too complex
Resistance from
management
Too expensive
I don't know how to do it
Other reason
As with UK, organisations in Germany have
usually not adopted a BYOD policy because
either BYOD is not seen as necessary or
else it is seen as a security risk. Unlike
ITDMs based in the UK however, there is no
clear third placed reason, with only 5% of
German ITDMs selecting lack of tools as a
reason for no policy

35. 35
Cloud adoption - UK
20%
19%
27%
35%
We have adopted a public cloud
solution
We are in the process of
adopting a public cloud solution
We are considering adopting a
public cloud solution
We have not adopted a public
cloud solution and do not plan to
Figure 60: Thinking about cloud computing in
your organisation, which of the following best
describe your current adoption? (UK sample)
Just over a third of UK organisations do
not plan to adopt a cloud solution of any
kind, with a further third having either
adopted or in the process of adopting a
hybrid solution. Just over a quarter of UK
organisations are considering adopting a
cloud solution of some kind
27%
23%27%
24% We have adopted a private cloud
solution
We are in the process of adopting
a private cloud solution
We are considering adopting a
private cloud solution
We have not adopted a private
cloud solution and do not plan to
8%
25%
28%
39%
We have adopted a hybrid
solution
We are in the process of adopting
a hybrid solution
We are considering adopting a
hybrid solution
We have not adopted a hybrid
solution and do not plan to

36. 36
Cloud adoption - Germany
18%
22%
22%
39%
We have adopted a public cloud
solution
We are in the process of
adopting a public cloud solution
We are considering adopting a
public cloud solution
We have not adopted a public
cloud solution and do not plan to
Figure 61: Thinking about cloud computing in your
organisation, which of the following best describe
your current adoption? (Germany sample)
36%
18%
18%
29%
We have adopted a private cloud
solution
We are in the process of
adopting a private cloud solution
We are considering adopting a
private cloud solution
We have not adopted a private
cloud solution and do not plan to
13%
22%
26%
39%
We have adopted a hybrid
solution
We are in the process of
adopting a hybrid solution
We are considering adopting a
hybrid solution
We have not adopted a hybrid
solution and do not plan to
More organisations in Germany have
already adopted a private cloud or hybrid
solution than organisations in the
UK, though slightly less have adopted a
public cloud solution.
Overall, organisations in Germany are
also slightly less likely than those in the
UK to be planning to adopt any cloud
solution. These differences potentially
reflect the greater concern ITDMs based
in Germany have with security, as
highlighted earlier

37. 37
Reasons for not adopting the cloud
Figure 62: Why have you not yet adopted a
cloud computing solution? (Those in UK who
have not yet adopted a cloud solution n=97)
The most often selected
reason by UK ITDMs for
not adopting cloud is
lack of knowledge
Figure 63: Why have you not yet
adopted a cloud computing solution?
(Those in Germany who have not yet
adopted a cloud solution n=84)
29%
24%
30%
33%
20%
9%
4%
It's not relevant to our
business
We don't trust it – we're
nervous about people
from outside our
organisation accessing…
We don't trust it – we're
nervous about losing
access to our data
We don't know enough
about it
It's too expensive
We've recently updated
our infrastructure
Other reason
48%
40%
32%
20%
7%
7%
1%
It's not relevant to our
business
We don't trust it – we're
nervous about people
from outside our
organisation accessing…
We don't trust it – we're
nervous about losing
access to our data
We don't know enough
about it
It's too expensive
We've recently updated
our infrastructure
Other reason
The most often
selected reason by
German ITDMs for not
adopting cloud is that
it‟s not relevant to
their business
39% of UK ITDMs said that they
don‟t trust cloud solutions –
either because of losing
access, or outsiders accessing it
49% of German ITDMs
said that they don‟t
trust cloud solutions –
either because of losing
access, or outsiders
accessing it