Full webinar video available at http://ow.ly/5xgSa IT leaders understand that Service-Oriented Architecture (SOA) helps drive competitive advantage for the business. In fact, Forrester’s data shows that 30 to 40 percent of SOA users say they use it for strategic business transformation. The secret of SOA success is to adopt best practices that use SOA to amplify the value of IT to the business. In this webinar, Forrester’s Randy Heffner shares SOA best practices that you can use to deliver high impact business results for your organization. Manmohan Gupta outlines the most effective approaches to use SOA to reduce time to market for products, improve customer service and create flexible business processes.

1. Best Practices for Driving Greater Business Value with SOA

2. July 5, 2011 | Software AG - Get There Faster | Randy Heffner Research VP & Principal Analyst, Forrester Research Manmohan Gupta Director, SOA Solutions Marketing, Software AG

4. July 5, 2011 | Software AG - Get There Faster | AUDIENCE POLL

6. If you want greater business value, focus on the business.

7. Many SOA users apply SOA for strategic business transformation Base: 55 Current and prospective users of SOA Source: 2011 Global Online Application Architecture & Design Strategies - SOA and Beyond survey How are you currently using SOA?

8. Those using SOA for strategic business transformation are more satisfied with SOA Which of the following best describes your firm's level of satisfaction with SOA? Expanding use of SOA We are: Not expanding Cutting back Most or all benefits expected Because: Struggling for benefits Little or no benefit Enough benefit to expand Too early to tell Base: Current users of SOA Source: 2011 Global Online Application Architecture & Design Strategies - SOA and Beyond survey 1 N=16 4 N=27

12. Best Practice: SOA as a business process foundation Services can initiate digital processes Source: June 18, 2004, “The Big Strategic Impact Of Organic Business And Service-Oriented Architecture” Digital world: Digital services Digital processes services Physical world : processes Sample process Product inquiry Reserve inventory Create customer order Create supplier order Schedule shipment Schedule production Services correlate to process steps Service delivery network Product inquiry Reserve inventory Schedule shipment Create customer order Create supplier order Schedule production

13. Best Practice: Use SOA to insulate your business from application silos Sample business process Product inquiry Reserve inventory Create customer order Create supplier order Schedule shipment Schedule production Business service interfaces Existing applications Customer care Order entry Inventory Shop floor Accounting Production Logistics Supply chain Customer care Customer care Supply chain Supply chain Product inquiry Reserve inventory Schedule shipment Create customer order Create supplier order Schedule production

14. Best Practice: Know your service types — business services are the most important for long-term value Business services Application services Infrastructure services Transactional services Query & content services Analytical services Application integration/ shared services Business units of work Technical utility functions Functional services Data services Common services Source: October 25, 2005, “A Taxonomy Of Service Types For SOA” Forrester report Strategic business focus Internal IT focus

15. Best Practice: Use a service portfolio to build your business Industry hype: Collect an SOA library Best practice: Invest in an SOA portfolio Service Service Service Service Service Project Project Project Project Project Business capability Service Service Service Service Service portfolio plans Project Project Service Service Service X Business capability Service Service Service Service Business capability Service Service Service Service Business capability Service Service Service Service

16. Best Practice: Use SOA as a foundation for a much broader shift in business-driven design Human-centric workflow Sample business process Product inquiry Reserve inventory Create customer order Create supplier order Schedule shipment Schedule production Business service interfaces Digital processes Event processing Process dashboard SOA management Business monitoring Event Event Event Probe Probe Probe Event Product inquiry Reserve inventory Schedule shipment Create customer order Create supplier order Schedule production

18. Best Practice: Extend SOA’s business design into cloud platforms On premise IaaS / PaaS SaaS Biz process outsourcing IaaS / PaaS platform control Through the Cloud SOA connections Service delivery network Product inquiry Reserve inventory Schedule shipment Create customer order Create supplier order Schedule production Product inquiry Reserve inventory Create customer order Create supplier order Schedule shipment Schedule production Service delivery network

22. Common Challenges July 5, 2011 | Software AG - Get There Faster | Valuable functionality is locked up Always re-inventing the wheel Sharing comes with its own risks

23. Addressing These Challenges Technology Can Help SOA Solution Detail Presentation | Page Create Services Expose Legacy Systems webMethods Integration Server Govern Services Increase visibility & quality CentraSite ActiveSOA Mediate Access to Services Enforce policies & loose coupling webMethods Mediator Monitor Services Ensure SLA’s & avoid disruption webMethods Insight

24. But Technology Alone Isn’t Enough How do we set up an SOA competency? What is the roadmap of our SOA? What policies & procedures we need? What should be the scope of SOA Gov.? How we measure success with SOA?

25. ESB, SOA Registry/Repository, Service Mediation & Monitoring SOA Consulting Services Skills & Training SOA Reference Architecture Starter Kit & Templates “ GEAR” for Implementation Best Practices Software AG Provides Technology with Guidance

26. ESB, SOA Registry/Repository, Service Mediation & Monitoring SOA Consulting Services Skills & Training SOA Reference Architecture Starter Kit & Templates “ GEAR” for Implementation Best Practices Software AG Provides Technology with Guidance

27. ESB, SOA Registry/Repository, Service Mediation & Monitoring SOA Consulting Services Skills & Training SOA Reference Architecture Starter Kit & Templates “ GEAR” for Implementation Best Practices Software AG Provides Technology with Guidance

28. ESB, SOA Registry/Repository, Service Mediation & Monitoring SOA Consulting Services Skills & Training SOA Reference Architecture Starter Kit & Templates “ GEAR” for Implementation Best Practices Software AG Provides Technology with Guidance

29. Organizations world-wide rely on Software AG for their SOA Supported by 50+ Global Partners More case studies at: softwareag.com/soa

30. What you can do next Read SOA Adoption for Dummies Available at: softwareag.com/soa Download Show Business Value of SOA with KPI’s Try Free CentraSite Download at centrasite.com

32. Page Q and A

33. What you can do next Read SOA Adoption for Dummies Available at: softwareag.com/soa Download Show Business Value of SOA with KPI’s Try Free CentraSite Download at centrasite.com