Society3 online event - presentations: Buzz for event marketing, product promotion, partner buzz, brand awareness, talent acquisition… This online meeting is giving you insights in buzz technology, success pattern and how you can develop buzz campaigns that are able to outbuzz even your largest competitor – no matter how small your business is. We experienced great successes in the past 12 month with over 200 Buzz campaigns. Some with nearly 100 Million in reach, up to 7,000 mentions per day, and some getting trending on twitter and clearly out-buzzing the respective competition. * Examples of high impact buzz campaigns * Building awareness programs with your social network * How S3-Buzz works * Creating your next buzz campaign * Objectives and business value * Creating and starting a Buzz for a randomly selected event attendee Please let us know if you like to participate Takeaway: 1) See how you can create a Buzz and start it within 24 hours 2) See the results of a live Buzz within the next 24 hours after this event (to see the webinar recap video visit the S3 blog http://society3.com/2013/09/s3buzzwebinar-recap/

1. © Copyright Society3 Group Inc 2013#S3
S3 Buzz

2. 2© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
We will cover today
Today’s biggest marketing challenge
Success Stories
How Buzz works
Business Advantage
Creating a Buzz for…

3. 3© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
80% of purchase decisions
are based on mentions
and recommendations

4. 4© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Buzz is the new advertising

5. 5© Copyright Society3 - 2012 #Society3
Event Buzz
More attendees
Happy sponsors
Growing events

6. 6© Copyright Society3 - 2012 #Society3
Partner Buzz
More Engagement
Greater Reach
More Partner Success

7. 7© Copyright Society3 - 2012 #Society3
Product / Brand Buzz
More awareness
More attention
More leads

8. 8© Copyright Society3 - 2012 #Society3
Talent Acquisition Buzz
More qualified
applicants
Better matches

9. 9© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Success Stories

10. 10© Copyright Society3 - 2012 #Society3
Reaching 90 Million impressions

11. 11© Copyright Society3 - 2012 #Society3
More Buzz Examples

12. © Copyright Society3 Group Inc 2013#S3
Buzz Campaign With Impact
Objective:
Create massive awareness for the brand
Task:
“Outbuzz” every competitor

13. 13© Copyright Society3 - 2012 #Society3
Result: “Red Hat Steals the Show…”

14. 14© Copyright Society3 - 2012 #Society3
Result: Red Hat made it to Top News on Twitter

15. 15© Copyright Society3 - 2012 #Society3
Overall Buzz Impact
Red Hat “outbuzzed” everybody, including HP, RackSpace

16. 16© Copyright Society3 - 2012 #Society3
Latest Event Buzz

17. 17© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Superior economics
From 584 Mentions
Reach: 1,409,306
3,298 Click Through

18. 18© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
How Buzz works

19. 19© Copyright Society3 - 2012 #Society3
The Problem Society3 is solving
Most customers are happy to
talk about you.
Now YOU must help them with a
story and a place to share!

20. 20© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
S3-Buzz:
The fastest way to
increase mentions
and reach
1) Create a simple story
2) Make it easy to share
on networks you prefer
with just a few clicks!

21. 21© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
A single page
Buzz Creator

22. 22© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Creating a Buzz
just now

23. 23© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Sustainable success!
Take advantage of the web dynamics:
What’s posted on the web, stays on the web
Conventional advertising just evaporates

24. 24© Copyright Society3 - 2012 #Society3
Advertising only creates
traffic
Buzz creates positive
mentions
Which in turn creates more
traffic
And due to its authenticity
more site visits (CTR)
Plus, you can even amplify
it and create even more
awareness
Buzz is more effective
than advertising

25. 25© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Pr
We help you
on every step
of the way…
BuzzMixer@Society3.com

26. 26© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
The Problem we solve
Almost all businesses are
challenged to get the
word out and be more
known for what they do
Society3 created a
unique solution helping to
significantly increase
mentions & reach.

27. 27© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
S3-Buzz™ Success Stories
Annual DA Conference European Commission
90+ Million in reach (data by EC)
Becoming “Trending” on Twitter
OpenStack Conference
3,000+ mentions per day
Resulting in media coverage
Outbuzzing everybody

28. 28© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
CreateABuzzOvernight

29. 29© Copyright Society3 - 2012 #Society3
Easy to start

30. 30© Copyright Society3 - 2012
1) See it for yourself
Buzz.society3.com
2) Get in touch
+1 (650) 384.0057
Thank You
© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected
under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the
explicit written approval from Society3 Group Inc. USA
Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057
+1 (650) 384 0057
info@society3.com
http://Society3.com
http://xeeme.com/society3
BuzzMixer@Society3.com
Current Buzz Campaigns

31. © Copyright Society3 Group Inc 2013#S3
Founded 2012, Silicon Valley
Team of 28
Partners in 14 countries
Top notch customers
San Francisco, California