1. Integration: The Next Frontier
For Enterprise Social Software
Rob Koplowitz Shafayet Imam Alan Lepofsky
Vice President & Senior Systems Director of
Principal Analyst Architect Marketing
July 28, 2011

2. Agenda
• Introductions
• Rob Koplowitz – The role of the Social Layer in the
Information Workplace
• Shafayet Imam – Overview of TrustLink
• Alan Lepofsky - Demo of Socialtext Connect
• Q&A

3. 3 © 2011 Forrester Research, Inc. Reproduction Prohibited

4. Integration: The Next Frontier For
Enterprise Social Software
Rob Koplowitz, Vice President, Principal Analyst
July 28, 2011
4 © 2011 Forrester Research, Inc. Reproduction Prohibited
2009

5. The Information Workplace
is emerging and social is a
key component. Consider
the role of the social layer
in you enterprise.
5 © 2011 Forrester Research, Inc. Reproduction Prohibited

6. What I'm hearing from Charles Curtis
§ The landscape of collaboration is changing
– “My people are self-provisioning social
technologies. That could be bad"
– "But, they say they're getting real business
value. That's good.”
– “My CEO wants to make collaboration our
organizational differentiator."
§ “Where do I start?”
§ “How does this fit with my broader IT
portfolio?”
§ “How key is integration in my strategy?”
6 © 2011 Forrester Research, Inc. Reproduction Prohibited

7. More than a third of enterprises are expanding their
social technology investments in 2011
Base: XXXX IT NA & European decision-makers”
7 April 2010 “Business Reproduction Prohibited Profile: 2010”
© 2011 Forrester Research, Inc. Web 2.0 Buyer

8. The socially enabled Information Workplace
Adoption and business
value increase when
social is integrated
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9. Create a roadmap for success
9 © 2011 Forrester Research, Inc. Reproduction Prohibited

10. Hayes Knight taps the social layer
10 © 2011 Forrester Research, Inc. Reproduction Prohibited

11. Set your team’s expectations . . .
1. Small wins are surer than big commitments.
2. Build tools that fit into existing ways of working
3. Every person has to benefit . . . even the first.
4. In any project, build 80% then listen very hard.
5. It’s business risk, not technology risk.
6. You will be uncomfortable at first.
7. But it gets better.
11 © 2011 Forrester Research, Inc. Reproduction Prohibited

12. Thank you
Rob Koplowitz
+1 650.581.3854
rkoplowitz@forrester.com
Twitter: @rkoplowitz
www.forrester.com
© 2009 Forrester Research, Inc. Reproduction Prohibited

19. Socialtext Connect Demo

20. Socialtext Connect for SharePoint

21. Socialtext Connect for Salesforce.com

22. Conclusion
• No one wants a new way to work, they want
ways to improve the processes they are
currently using.
• One of the best ways to ensure widespread
adoption of social software is to integrate
with the existing business applications
already in place that run your business.

23. Questions & Answers
Please visit socialtext.com for more information
and signup for a free trial
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