Winning Digital Strategy to launch a new Product!

1. New Product + creative strategy
= BUZZ CREATION
Tasos Veliadis

2. Social media + creative content =
BRAND LOVE
WHO AM I?
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3. Social media + creative content =
BRAND LOVE
Tasos Veliadis
I am working in social media
marketing for big brands for 6 years
in Europe.
I created more than 500 campaigns
for more than 40 Global and local
Brands.
I am Business Unit Director at
Socialab (Digital Agency in Greece)
and at my free time I like writing
about social media strategy and
digital strategy.
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4. READY?

5. LET’S START!

6. Launching new Product + Creative
Strategy
You’re ready to launch a new
product, but before that, you want to
create the proper buzz and make
people to get to know your product
(awareness), seek for it and finally
buy it (generate leads).
So, the best way to do it (before
launching your product) is to create a
digital campaign, focusing on the
activation and participation of fans.
Let’s see, step by step, a complete
online launching strategy.
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7. THE 6 STEPS
1. Discover the right insight
2. Create a teaser video
3. Start your campaign
4. Celebrate revelation
5. Involve influencers in your
campaign
6. Create a case study Video
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8. 1st
step

9. Social media + creative content =
BRAND LOVE
Discover the right insight!
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10. Discover the right insight
Find out what your product has to
offer, what’s your target group and
create a campaign, based on market
trends, which serves your purpose to
communicate your product to the
public.
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11. 2nd
step

12. Social media + creative content =
BRAND LOVE
Create a teaser video
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13. Create a teaser video
Video is one of the top trends.
Create a teaser video for your
campaign and promote it, not only
on your product’s facebook page but
also by advertising it (Facebook Ads,
YouTube Preroll ads).
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14. 3rd
step

15. Social media + creative content =
BRAND LOVE
Start your campaign
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16. Start your campaign
Since you’ve already decided what
you want to do and how you you’ll
do it, it’s time to start your
campaign. Make sure that your
campaign keeps the interest of your
fans high, creating them the need
and desire of participation. A good
example is Nescafé Greece (Nescafé:
The display cover photo).
In order to raise more participation,
you need to have an everyday “call
to action”. e.g. We reveal a part of
the package for every 1,000 likes.
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17. 4th
step

18. Social media + creative content =
BRAND LOVE
Celebrate revelation
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19. Celebrate revelation
When your campaign ends, you
should definitely celebrate it, in your
own way. Reward some of the fans
who participated in your campaign
with special prizes. The best prize
you can choose is your own product.
By sharing your product you engage
your fans, who talk about it creating
a biggest buzz.
More gifts (products) means more
user generated posts.
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20. 5th
step

21. Social media + creative content =
BRAND LOVE
Involve influencers in your
campaign
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22. Involve influencers in your
campaign
In order to raise your page
engagement and at the same time
your product buzz outside facebook,
you have to involve influencers in to
this.
Mainly bloggers, who can include
various topics around your product.
We can make them part of our
campaign and provide them with our
product, so they can test it, write
about it and share it to their
followers.
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23. 6th
step

24. Social media + creative content =
BRAND LOVE
Create a case study Video
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25. Create a case study video
Good! Our campaign is over, but now
we have to keep the buzz around it
for a longer time.
That’s why we have to create a case
study video, in which all the results
are analyzed, in a creative way, and
shared to all advertising sites.
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26. STAY CONNECTED WITH TASOS
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Facebook.com/tasosvel
@tasosveliadis
Suit.gr
veliadis@socialab.gr

27. Social media + creative content =
BRAND LOVE
ABOUT SOCIALAB
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28. socialab
Socialab offers a wide range of
online marketing services,
specializing in social media and
Word of Mouth Marketing.
We have a presence both in Greece
and in Great Britain.
We maintain the first and most
popular Greek blog about the
professional use of social media,
the biggest group on LinkedIn and
the only List for Digital Marketing
on Facebook for Greece.
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29. THANK YOU!Tasos Veliadis