Psifiakes geitonies' presentation by Tasos Veliadis . Basic tips and tricks to attract more readers to your blog using social Media Marketing.

1. BLOGS + SOCIAL MEDIA MARKETING
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Tasos Veliadis - socialab - Ψηφιακές Γειτονιές

2. TASOS VELIADIS
PARTNER – BU DIRECTOR SOCIALAB

3. SO YOU HAVE A BLOG!
YOUPI!!
MY MOM HAS
A BLOG!!

4. BUT THERE ARE TWO PROBLEMS!

5. WE WANT NEW READERS IN OUR BLOG!

6. WE DON’T KNOW HOW TO ATTRACT THEM

7. SO IT’S TIME TO USE SOCIAL MEDIA!

8. FACEBOOK
TWITTER
YOUTUBE
BLOGS
INSTAGRAM

9. LET’S START FROM THE BEGINNING

10. FACEBOOK

11. FACEBOOK STATS
Bigger
Social
Network
in Greece
4.400.000
Users
2.000.000
Women
Average
User: 130
friends

12. FACEBOOK FEATURES
Facebook
Pages
Facebook
Activations
Facebook
Ads

13. FACEBOOK PAGES

14. FACEBOOK PAGES
HOW TO CREATE A PAGE

15. FACEBOOK PAGES
HOW TO CREATE A PAGE

16. FACEBOOK PAGES
HOW TO CREATE A PAGE

17. FACEBOOK PAGES
HOW TO CREATE A PAGE

18. FACEBOOK PAGES
ADMIN PANEL

19. FACEBOOK PAGES
Facebook.com/psifi
akesgeitonies

20. FACEBOOK PAGES
Facebook.com/life
made.gr

21. FACEBOOK PAGES
CONTENT STRATEGY
MAGNETIC
CONTENT
USEFUL
CONTENT
LINKS
SOCIAL
CONTENT

22. FACEBOOK PAGES
CONTENT STRATEGY EXAMPLES
LINKS

23. FACEBOOK PAGES
CONTENT STRATEGY EXAMPLES
MAGNETIC
CONTENT

24. FACEBOOK PAGES
CONTENT STRATEGY EXAMPLES
USEFUL
CONTENT

25. FACEBOOK PAGES
CONTENT STRATEGY EXAMPLES
SOCIAL
CONTENT

26. FACEBOOK PAGES
CONTENT STRATEGY TIPS
Brevity (up to 250 characters)
Frequency
Posting time
Posts with videos and photos
Fun tone, creative, with character
Relevance content

27. FACEBOOK PAGES
CONTENT STRATEGY TIPS
Brevity (up to 250 characters)
Frequency
Posting time
Posts with videos and photos
Fun tone, creative, with character
Relevance content

28. FACEBOOK PAGES
CONTENT STRATEGY TIPS
Seasonal content
Prizes
Ask for interaction
Include Call To Action

29. FACEBOOK ACTIVATIONS
PROMOS
CONTESTS
PRIZES

30. FACEBOOK ACTIVATIONS
Fans often like to enter promotions
Must be used with page applications
Must be used with canvas applications
features

31. FACEBOOK ACTIVATIONS
Facebook
Activation Example

32. FACEBOOK ADS

33. FACEBOOK ADS

34. FACEBOOK ADS
TYPES

35. FACEBOOK ADS
TYPES

36. FACEBOOK ADS
CREATE ADS ON FACEBOOK

37. FACEBOOK ADS
CHOOSE A TYPE

38. FACEBOOK ADS
PAGE LIKE ADS

39. FACEBOOK ADS
ADS CHARACTERISTICS

40. FACEBOOK ADS
ADS CHARACTERISTICS

41. FACEBOOK ADS
ADS BUDGET

42. TWITTER

43. TWITTER STATS
100
Million
Daily
active
users
500
million
Tweets
per Day
1 Billion
accounts
(Globally

44. TWITTER
SIGN UP

45. TWITTER
BASIC INFOS

46. TWITTER
BASIC INFOS
Use Twitter to attract Influencers
Participate to conversations with other users
Create posts for Twitter and don’t repost from
Facebook.

47. YOUTUBE

48. YOUTUBE STATS
100 Hours
of Video
every
minute
800million
users per
month
Biggest
video
platform in
the world

49. YOUTUBE
Create videos for your blog to attract new
readers. Unique videos are the best way to
attract new visitors from Youtube.

50. YOUTUBE
HOW TO CREATE A CHANNEL

51. YOUTUBE
HOW TO CREATE A CHANNEL

52. YOUTUBE
HOW TO CREATE A CHANNEL

53. YOUTUBE
HOW TO CREATE A CHANNEL

54. YOUTUBE
HOW TO CREATE A CHANNEL

55. YOUTUBE
HOW TO CREATE A CHANNEL
Title
Descript
ion
Tags
Lanes, Facebook
campmaign, case study video

56. YOUTUBE
EXAMPLES

57. YOUTUBE
TIPS AND TRICKS
Create a video with good content. Funny videos
or videos with attitude are more likely to gain
more views, because users will share them to
other social networks. Before you submit it, ask
yourself: is this something I would share? If the
answer is yes, go ahead and upload it!
video, share it with friends and ask them to do
the same.

58. YOUTUBE
TIPS AND TRICKS
The video should be short, 1-2 minutes max.
Internet users will not usually waste 10 minutes
to watch a video. Also, make sure you grab
their attention from the first 10-20 seconds.
Ok, the video is online! Time for the viral tasks.
As I always like to say, every viral campaign
begins from the maker. If you are proud of your

59. YOUTUBE
TIPS AND TRICKS
Make your video autoplay. Do not expect users
to press “play” when they land to your channel.
Change the thumbnail which is automatically
set from Youtube with a more attractive image
from your video.

60. YOUTUBE
TIPS AND TRICKS
Select carefully the tags under your video. Do
not use generic words, such as
funny, flashmob, viral, because you don’t stand
a chance ;) Try more specific tags, relevant to
your content.
Youtube allows you to video-respond to other
videos. Look for videos with similar content and
a significant number of views, and video-
respond to them.

61. YOUTUBE
TIPS AND TRICKS
Start a conversation in the comments section.
Users that will respond to it, will often come
back to the video to see what others have
responded to their comments.

62. YOUTUBE
TIPS AND TRICKS
More websites = more views. Start the link-
building. Having uploaded a video does not
necessarily mean that you will become famous.
Look for websites that can publish your video
and send it to them.

63. YOUTUBE
TIPS AND TRICKS
Try cooperating with other bloggers. Send your
video to blogs with similar content, along with a
nice story, and ask them to publish it.

64. INSTAGRAM

65. INSTAGRAM

66. GOOGLE+

67. GOOGLE+ STATS
300 million
monthly
active users
28% of
millennials
use Google+
Google+
button is
userd 5
million times
per day

68. PINTEREST

69. OTHER BLOGS

70. OTHER BLOGS
Create content for other blogs.

71. PHOTO SOURCES
http://epilepsyu.com/
http://www.thebabyplanners.co.uk/
http://imagesci.com/
http://blindgossip.com/
http://shutterstock.com/

72. THANK YOU!!
@tasosveliadis
Facebook.com/tasosvel