This is our presentation for the All Things Facebook congress in Athens, Greece on 25 November 2013. It discusses the issue of Ad Blockers, for which most marketers know nothing about and gives solutions to the problem.

1. @suitGR
AD BLOCKERS:
WHY DOES ONE IN FOUR USERS USE THEM?
George Anagnostopoulos
CEO @ Socialab

2. Digital Marketing
experience of 14 years
behind this presentation

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9. The video for the #1 plugin:
Ad Blocker Plus

10. Probably the biggest Ad Blocker
in history, since it does not play
Flash files.

12. WTF

13. Taboo
Maybe you’ve not really
heard about Ad Blockers
because it’s a taboo subject
within the industry.
It will probaby break the
news big time in 2014,
because it’s an issue that
sells.
And traditional media will
not want to leave the
opportunity to hit back to
digital media. So please, do
not panic when you hear
about them.

14. Old stuff
It’s not something new.
TV has already had Ad
Blocking thanks to DVRs.
TiVo, the mighty DVR, has
an ad-skipping feature.
But, they won’t mention it
on their website for reasons
of plausible deniability in
case of lawsuits.

15. Limited userbase
One in four users, they say.
My experience in Greece
says that we are laggers in
adopting Ad Blockers and
less than 5% of the Internet
population are using them.
Even though installation is
a breeze, Ad Blockers are
mostly installed by
Internet-savvy users, in my
opinion.

16. Facebook is safe
Who loses?
Brands who advertise on
publishers who either offer
aggressive formats or who do
not track advertising
performance.
Unlike them, Facebook tracks
Ads CTR among thousands
of other things to ensure a
good user experience.
Plus most advertisers use the
CPC model on Facebook, so
they don’t really lose out on
their results.

17. The Web

24. 5 RULES

26. YOU DO NOT
1
TALK
ABOUT
FIGHT
CLUB

27. 1
TREAT YOUR
AUDIENCE
AS
KING

30. 2
SPREAD
IDEAS
AND MOVE
PEOPLE

31. BLAH
BLAH
BLAH
BLAH
B
BLAH
BLAH

34. 3
HELP THEM
SEE
WHAT YOU ARE
SAYING

37. 4
DESIGN
BEAUTIFUL
CAMPAIGNS
ENGAGEMENT

41. 5
CULTIVATE
HEALTHY
RELATIONSHIPS

45. MEASURE
MEASURE
MEASURE!

46. ADJUST
ADJUST
ADJUST!

47. SUCCEED
SUCCEED
SUCCEED!

48. PLAN

49. PLAN

51. socialab.gr