13. Potential SocialToaster Reach 2,400,000 Total Marketing Reach for SocialToaster Pilot 72,000 Lift in Monthly Site Visits (based on 9 clicks per post) Brand Ambassadors 500 Ambassador Friends per Social Networking Site 100 Sites per Ambassador 2 Potential Reach per Broadcast 100,000 Broadcasts per Week 2 Weeks in Trial 12
Lack of Metrics Inability to track: Effectiveness of Postings Effectiveness of Social Media Platforms Traffic to Website Link to e-commerce Relationship / Equity Drivers ROI High Cost & Unknown Return $100,000+ per word of mouth campaign! ROI tracking is non-existent