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Ähnlich wie #SocialTVConf Presentations - 22/1/13 - Ted Littledale, Product Director at SecondSync
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#SocialTVConf Presentations - 22/1/13 - Ted Littledale, Product Director at SecondSync
- 2. SOCIAL TV 750 Programmes per day 500,000 tweets per day 6 million Twitter users who tweet about UK TV 60% of UK twitter users
- 3. TWEETS ARE DE FACTO CURRENCY FOR SOCIAL TV ENGAGEMENT Twitter is open - Means we can measure it - People want to be part of a shared conversation - Not limited to those in our circle Twitter is immediate - Engagement is real time
- 6. TWEETS ARE DE FACTO CURRENCY FOR SOCIAL TV ENGAGEMENT Twitter is open - Means we can measure it - People want to be part of a shared conversation - Not limited to those in our circle Twitter is immediate - Engagement is real time
- 7. REAL TIME BUZZ MORE VALUABLE THAN BACKGROUND BUZZ Qualitative data from real time is more interesting - Able to map real time engagement peaks to event in the show Realtime engagement more valuable to advertisers - It’s the real time social audience that is exposed to advertisers
- 8. THE COMPLETE PICTURE Need consistency to be able to gauge a show’s social performance All the tweets about all the shows Single onscreen hashtag can generate 10s of thousands tweets Hashtags trend organically based on what’s happening onscreen We are able to capture these automatically
- 9. #FAGASHBREATH #FAGASHBREATH
- 10. LEADERBOARD
- 11. LEADERBOARD
- 12. LEADERBOARD
- 13. LEADERBOARD
- 14. LEADERBOARD
- 16. INSIGHTS
- 17. INSIGHTS
- 18. INSIGHTS
- 19. INSIGHTS
- 20. INSIGHTS
- 21. INSIGHTS
- 23. THE AMAZING DYNAMO - SOCIAL DRIVING TUNE IN
- 24. INSIGHTS
- 25. INSIGHTS
- 26. INSIGHTS
- 27. PREDICTIONS FOR 2013 - Social Media increasingly used to trail major campaigns - Deeper integration of social into campaigns - Social used as a springboard to viral - Social Audience becomes a secondary currency in TV media planning