SlideShare ist ein Scribd-Unternehmen logo
1 von 40
Downloaden Sie, um offline zu lesen
SOCIAL TV, REALLY?



James Whatley

Senior Associate Director, Social@Ogilvy

Social TV Conference

Jan 22nd 2013
THREE AUDIENCES
TODAY




                  @whatleydude // #SocialTVConf
BROADCASTERS




               @whatleydude // #SocialTVConf
AGENCIES




           @whatleydude // #SocialTVConf
BRANDS




         @whatleydude // #SocialTVConf
BROADCASTERS:




                @whatleydude // #SocialTVConf
BROADCASTERS:
IS SOCIAL TV ANY GOOD?



                @whatleydude // #SocialTVConf
IT IS NOT GREAT




                  @whatleydude // #SocialTVConf
REMEMBER THIS?




                 @whatleydude // #SocialTVConf
LOOK!




TWITTER ON THE TELLY!
                @whatleydude // #SocialTVConf
IT’S GREAT, RIGHT?




                 @whatleydude // #SocialTVConf
…RIGHT?
          @whatleydude // #SocialTVConf
IT’S WRONG




TV IS A ONE WAY MEDIUM
                @whatleydude // #SocialTVConf
TWITTERWALLS ON THE TV?




               @whatleydude // #SocialTVConf
TWITTERWALLS ON THE TV?
WHY DO I CARE?



                 @whatleydude // #SocialTVConf
IT DOESN’T MAKE SENSE




                @whatleydude // #SocialTVConf
AGENCIES:




            @whatleydude // #SocialTVConf
AGENCIES:
THINK THINGS THROUGH



              @whatleydude // #SocialTVConf
#DRIVETIME




             @whatleydude // #SocialTVConf
LOTS OF TWEETS!




                  @whatleydude // #SocialTVConf
DO SOME ANALYSIS




               @whatleydude // #SocialTVConf
ADD SOME CREATIVE




               @whatleydude // #SocialTVConf
B


                A                        F
                            D
                                                         H




A – START
B – NIGHTCALL
C – THE GIRL                    E
D – QUOTE
E – LOVE
                        C                         G
F – ELEVATOR
G – GRUESOME
H – END                         @whatleydude // #SocialTVConf
BUT NOBODY DID IT




                @whatleydude // #SocialTVConf
AND FINALLY




              @whatleydude // #SocialTVConf
BRANDS:




          @whatleydude // #SocialTVConf
BRANDS:
WHAT IS YOUR OBJECTIVE?



               @whatleydude // #SocialTVConf
SELL. MORE. STUFF.




                 @whatleydude // #SocialTVConf
PEOPLE AREN’T LOOKING
AT YOUR ADS ANYMORE



               @whatleydude // #SocialTVConf
CHOOSE YOUR OWN
ADVENTURE
              @whatleydude // #SocialTVConf
SHAZAM YOUR
ADVERTISING




              @whatleydude // #SocialTVConf
SHAZAM YOUR
ADVERTISING




              @whatleydude // #SocialTVConf
TV TWITTER WALLS SUCK




               @whatleydude // #SocialTVConf
TV TWITTER WALLS SUCK
(WHERE IS THE CONTEXT?)



                @whatleydude // #SocialTVConf
THINK IT THROUGH




               @whatleydude // #SocialTVConf
THINK IT THROUGH
(MEASURE STUFF)



                  @whatleydude // #SocialTVConf
THINK IT THROUGH
(MEASURE STUFF)



                  @whatleydude // #SocialTVConf
SET CLEAR OBJECTIVES




               @whatleydude // #SocialTVConf
SET CLEAR OBJECTIVES
(AND ACHIEVE SOMETHING)



               @whatleydude // #SocialTVConf
THANK YOU




                          James Whatley

Senior Associate Director, Social@Ogilvy

                  Social TV Conference

                           Jan 22nd 2013

            @whatleydude // #SocialTVConf

Weitere ähnliche Inhalte

Andere mochten auch

NoTube: Using the Synergy of Broadcast, Internet and Social TV
NoTube: Using the Synergy of Broadcast, Internet and Social TVNoTube: Using the Synergy of Broadcast, Internet and Social TV
NoTube: Using the Synergy of Broadcast, Internet and Social TVLora Aroyo
 
Carri Bugbee on Social TV
Carri Bugbee on Social TVCarri Bugbee on Social TV
Carri Bugbee on Social TVCarri Bugbee
 
MTV: Mobile, Transliterate, Visible
MTV: Mobile, Transliterate, VisibleMTV: Mobile, Transliterate, Visible
MTV: Mobile, Transliterate, VisibleAmy Burvall
 
MTV Youth Marketing Forum - The Power of One
MTV Youth Marketing Forum - The Power of OneMTV Youth Marketing Forum - The Power of One
MTV Youth Marketing Forum - The Power of OneScattershot
 
Mobile Convention Amsterdam - MTV - Michel Dupont
Mobile Convention Amsterdam - MTV - Michel DupontMobile Convention Amsterdam - MTV - Michel Dupont
Mobile Convention Amsterdam - MTV - Michel DupontMobileConventionAmsterdam
 
#SocialTVConf Presentations - 22/1/13 - Tiffany St James, Director of Stimula...
#SocialTVConf Presentations - 22/1/13 - Tiffany St James, Director of Stimula...#SocialTVConf Presentations - 22/1/13 - Tiffany St James, Director of Stimula...
#SocialTVConf Presentations - 22/1/13 - Tiffany St James, Director of Stimula...SocialTVConference
 
MTN Annual Results for the period ended 31 December 2016
MTN Annual Results for the period ended 31 December 2016MTN Annual Results for the period ended 31 December 2016
MTN Annual Results for the period ended 31 December 2016MTN
 
#SocialTVConf presentations 22/1/13 - Dan Patton - MTV
#SocialTVConf presentations 22/1/13 - Dan Patton - MTV#SocialTVConf presentations 22/1/13 - Dan Patton - MTV
#SocialTVConf presentations 22/1/13 - Dan Patton - MTVSocialTVConference
 
Music Matters to MTV 2008
Music Matters to MTV 2008Music Matters to MTV 2008
Music Matters to MTV 2008Ian Stewart
 
Digital Innovation and the End-to-End Passenger Experience
Digital Innovation and the End-to-End Passenger ExperienceDigital Innovation and the End-to-End Passenger Experience
Digital Innovation and the End-to-End Passenger ExperienceAirlineTrends
 
Digital readiness for customer experience in the airline industry - Accenture
Digital readiness for customer experience in the airline industry - AccentureDigital readiness for customer experience in the airline industry - Accenture
Digital readiness for customer experience in the airline industry - AccentureAccenture ASEAN
 

Andere mochten auch (19)

NoTube: Using the Synergy of Broadcast, Internet and Social TV
NoTube: Using the Synergy of Broadcast, Internet and Social TVNoTube: Using the Synergy of Broadcast, Internet and Social TV
NoTube: Using the Synergy of Broadcast, Internet and Social TV
 
Carri Bugbee on Social TV
Carri Bugbee on Social TVCarri Bugbee on Social TV
Carri Bugbee on Social TV
 
Mtv campaign
Mtv campaignMtv campaign
Mtv campaign
 
MTV: Mobile, Transliterate, Visible
MTV: Mobile, Transliterate, VisibleMTV: Mobile, Transliterate, Visible
MTV: Mobile, Transliterate, Visible
 
MTV Youth Marketing Forum - The Power of One
MTV Youth Marketing Forum - The Power of OneMTV Youth Marketing Forum - The Power of One
MTV Youth Marketing Forum - The Power of One
 
MTV BUS 2016
MTV BUS 2016MTV BUS 2016
MTV BUS 2016
 
Talking Social TV 2
Talking Social TV 2Talking Social TV 2
Talking Social TV 2
 
Digital Mobile
Digital MobileDigital Mobile
Digital Mobile
 
Mobile Convention Amsterdam - MTV - Michel Dupont
Mobile Convention Amsterdam - MTV - Michel DupontMobile Convention Amsterdam - MTV - Michel Dupont
Mobile Convention Amsterdam - MTV - Michel Dupont
 
#SocialTVConf Presentations - 22/1/13 - Tiffany St James, Director of Stimula...
#SocialTVConf Presentations - 22/1/13 - Tiffany St James, Director of Stimula...#SocialTVConf Presentations - 22/1/13 - Tiffany St James, Director of Stimula...
#SocialTVConf Presentations - 22/1/13 - Tiffany St James, Director of Stimula...
 
MTN Annual Results for the period ended 31 December 2016
MTN Annual Results for the period ended 31 December 2016MTN Annual Results for the period ended 31 December 2016
MTN Annual Results for the period ended 31 December 2016
 
Social media marketing ivory coast
Social media marketing ivory coastSocial media marketing ivory coast
Social media marketing ivory coast
 
#SocialTVConf presentations 22/1/13 - Dan Patton - MTV
#SocialTVConf presentations 22/1/13 - Dan Patton - MTV#SocialTVConf presentations 22/1/13 - Dan Patton - MTV
#SocialTVConf presentations 22/1/13 - Dan Patton - MTV
 
Music Matters to MTV 2008
Music Matters to MTV 2008Music Matters to MTV 2008
Music Matters to MTV 2008
 
Reality TV Shows and Media Effect
Reality TV Shows and Media EffectReality TV Shows and Media Effect
Reality TV Shows and Media Effect
 
Mobile TV
Mobile TVMobile TV
Mobile TV
 
Digital Innovation and the End-to-End Passenger Experience
Digital Innovation and the End-to-End Passenger ExperienceDigital Innovation and the End-to-End Passenger Experience
Digital Innovation and the End-to-End Passenger Experience
 
Digital readiness for customer experience in the airline industry - Accenture
Digital readiness for customer experience in the airline industry - AccentureDigital readiness for customer experience in the airline industry - Accenture
Digital readiness for customer experience in the airline industry - Accenture
 
Digital in 2017 Global Overview
Digital in 2017 Global OverviewDigital in 2017 Global Overview
Digital in 2017 Global Overview
 

Ähnlich wie #SocialTVConf presentations - 22/1/13 - James Whatley, Social Media Director at Ogilvy.

'Seriously, what now?'
'Seriously, what now?''Seriously, what now?'
'Seriously, what now?'James Whatley
 
I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."
I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."
I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."ecommerce poland expo
 
Hands on in the BYOD Classroom
Hands on in the BYOD ClassroomHands on in the BYOD Classroom
Hands on in the BYOD ClassroomAri Najarian
 
Twitter Card Master Class #SMWLDN
Twitter Card Master Class #SMWLDNTwitter Card Master Class #SMWLDN
Twitter Card Master Class #SMWLDNJames Whatley
 
Social Media Police: The Nonprofit Edition @bbcon
Social Media Police: The Nonprofit Edition @bbconSocial Media Police: The Nonprofit Edition @bbcon
Social Media Police: The Nonprofit Edition @bbconMelanie Mathos
 
Top 10 Tactical Tips for Giving Tuesday Campaigns
Top 10 Tactical Tips for Giving Tuesday CampaignsTop 10 Tactical Tips for Giving Tuesday Campaigns
Top 10 Tactical Tips for Giving Tuesday CampaignsRob Wu
 
The Biggest Problem In TV: Split... Attention
The Biggest Problem In TV: Split... AttentionThe Biggest Problem In TV: Split... Attention
The Biggest Problem In TV: Split... AttentionTodd Green
 
A series of provocative statements (and all the dragons that await therein)
A series of provocative statements (and all the dragons that await therein)A series of provocative statements (and all the dragons that await therein)
A series of provocative statements (and all the dragons that await therein)James Whatley
 
Digital Day 2017: Mitja Tuškej - How to integrate digital communication and p...
Digital Day 2017: Mitja Tuškej - How to integrate digital communication and p...Digital Day 2017: Mitja Tuškej - How to integrate digital communication and p...
Digital Day 2017: Mitja Tuškej - How to integrate digital communication and p...IAB Serbia
 
The Art of Working with Non-Developers: Finding common ground on the road to ...
The Art of Working with Non-Developers: Finding common ground on the road to ...The Art of Working with Non-Developers: Finding common ground on the road to ...
The Art of Working with Non-Developers: Finding common ground on the road to ...David Yarde
 
Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...
Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...
Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...Wild Apricot
 
Digital PR Basics for Nonprofits - How to Get Visibility for Your Cause
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseDigital PR Basics for Nonprofits - How to Get Visibility for Your Cause
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseJulia Campbell
 
Social Media for Business (21st Feb 2012)
Social Media for Business (21st Feb 2012)Social Media for Business (21st Feb 2012)
Social Media for Business (21st Feb 2012)Paul Lancaster
 
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...Ned Poulter
 
Mike Goldsmith, Future
Mike Goldsmith, FutureMike Goldsmith, Future
Mike Goldsmith, FutureBriefing Media
 
Emerging Social Media for Travel, Jennifer Stafford - Eye for Travel Online M...
Emerging Social Media for Travel, Jennifer Stafford - Eye for Travel Online M...Emerging Social Media for Travel, Jennifer Stafford - Eye for Travel Online M...
Emerging Social Media for Travel, Jennifer Stafford - Eye for Travel Online M...jennstafford
 
Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...
Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...
Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...DJ Waldow
 
Is Your Social Media Working Hard or Hardly Working? Look at these 7 Indicators
Is Your Social Media Working Hard or Hardly Working? Look at these 7 IndicatorsIs Your Social Media Working Hard or Hardly Working? Look at these 7 Indicators
Is Your Social Media Working Hard or Hardly Working? Look at these 7 IndicatorsCosmetic Social Media
 
2 Benjamin Ampen - Twitter MENA - The Power Of Now - MASHUP MENA Conference
2  Benjamin Ampen - Twitter MENA - The Power Of Now - MASHUP MENA Conference 2  Benjamin Ampen - Twitter MENA - The Power Of Now - MASHUP MENA Conference
2 Benjamin Ampen - Twitter MENA - The Power Of Now - MASHUP MENA Conference Center of Digital Excellence, CODE Inc
 

Ähnlich wie #SocialTVConf presentations - 22/1/13 - James Whatley, Social Media Director at Ogilvy. (20)

'Seriously, what now?'
'Seriously, what now?''Seriously, what now?'
'Seriously, what now?'
 
I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."
I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."
I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."
 
Hands on in the BYOD Classroom
Hands on in the BYOD ClassroomHands on in the BYOD Classroom
Hands on in the BYOD Classroom
 
Twitter Card Master Class #SMWLDN
Twitter Card Master Class #SMWLDNTwitter Card Master Class #SMWLDN
Twitter Card Master Class #SMWLDN
 
Social Media Police: The Nonprofit Edition @bbcon
Social Media Police: The Nonprofit Edition @bbconSocial Media Police: The Nonprofit Edition @bbcon
Social Media Police: The Nonprofit Edition @bbcon
 
Top 10 Tactical Tips for Giving Tuesday Campaigns
Top 10 Tactical Tips for Giving Tuesday CampaignsTop 10 Tactical Tips for Giving Tuesday Campaigns
Top 10 Tactical Tips for Giving Tuesday Campaigns
 
The Biggest Problem In TV: Split... Attention
The Biggest Problem In TV: Split... AttentionThe Biggest Problem In TV: Split... Attention
The Biggest Problem In TV: Split... Attention
 
A series of provocative statements (and all the dragons that await therein)
A series of provocative statements (and all the dragons that await therein)A series of provocative statements (and all the dragons that await therein)
A series of provocative statements (and all the dragons that await therein)
 
Digital Day 2017: Mitja Tuškej - How to integrate digital communication and p...
Digital Day 2017: Mitja Tuškej - How to integrate digital communication and p...Digital Day 2017: Mitja Tuškej - How to integrate digital communication and p...
Digital Day 2017: Mitja Tuškej - How to integrate digital communication and p...
 
The Art of Working with Non-Developers: Finding common ground on the road to ...
The Art of Working with Non-Developers: Finding common ground on the road to ...The Art of Working with Non-Developers: Finding common ground on the road to ...
The Art of Working with Non-Developers: Finding common ground on the road to ...
 
AgileCamp Silicon Valley 2015: Design for Innovation
AgileCamp Silicon Valley 2015: Design for InnovationAgileCamp Silicon Valley 2015: Design for Innovation
AgileCamp Silicon Valley 2015: Design for Innovation
 
Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...
Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...
Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...
 
Digital PR Basics for Nonprofits - How to Get Visibility for Your Cause
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseDigital PR Basics for Nonprofits - How to Get Visibility for Your Cause
Digital PR Basics for Nonprofits - How to Get Visibility for Your Cause
 
Social Media for Business (21st Feb 2012)
Social Media for Business (21st Feb 2012)Social Media for Business (21st Feb 2012)
Social Media for Business (21st Feb 2012)
 
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...
 
Mike Goldsmith, Future
Mike Goldsmith, FutureMike Goldsmith, Future
Mike Goldsmith, Future
 
Emerging Social Media for Travel, Jennifer Stafford - Eye for Travel Online M...
Emerging Social Media for Travel, Jennifer Stafford - Eye for Travel Online M...Emerging Social Media for Travel, Jennifer Stafford - Eye for Travel Online M...
Emerging Social Media for Travel, Jennifer Stafford - Eye for Travel Online M...
 
Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...
Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...
Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...
 
Is Your Social Media Working Hard or Hardly Working? Look at these 7 Indicators
Is Your Social Media Working Hard or Hardly Working? Look at these 7 IndicatorsIs Your Social Media Working Hard or Hardly Working? Look at these 7 Indicators
Is Your Social Media Working Hard or Hardly Working? Look at these 7 Indicators
 
2 Benjamin Ampen - Twitter MENA - The Power Of Now - MASHUP MENA Conference
2  Benjamin Ampen - Twitter MENA - The Power Of Now - MASHUP MENA Conference 2  Benjamin Ampen - Twitter MENA - The Power Of Now - MASHUP MENA Conference
2 Benjamin Ampen - Twitter MENA - The Power Of Now - MASHUP MENA Conference
 

Kürzlich hochgeladen

Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptSJU Quizzers
 
Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersSJU Quizzers
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...RAGHURAMYC
 
How the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrenceHow the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrenceJFI Production
 
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your LifeSalty Vixen Stories & More
 
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Productionget joys
 
The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)Salty Vixen Stories & More
 
Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"IdolsArts
 

Kürzlich hochgeladen (8)

Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.ppt
 
Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzers
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
 
How the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrenceHow the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrence
 
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
 
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
 
The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)
 
Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"
 

#SocialTVConf presentations - 22/1/13 - James Whatley, Social Media Director at Ogilvy.

Hinweis der Redaktion

  1. ‘Social TV, it’s the future. Right? Nearly everything you see today will blog your mind with stats and numbers and tell you that SOCIAL + TELEVISION is the way forward for 2013. Yes, that’s right 2013 will be THE YEAR of social media + television integration. Today though, I want to add a dash of realism to your future-gazing souls. And to do that, I’m going to address…
  2. …the three kinds of people in the room who will [probably] have the most impact on this new facet of the broadcast and social media industry. First:
  3. Broadcasters. You’re the folk who are bringing social media integration to our TVs. Either through creative productions, or with new and ‘innovative’ advertising from your friends at my next audience:
  4. Agencies. Super-creative. Super-smart. Constantly craving THE NEXT BIG THING. All of you, in one way or another, is totally awesome. I want to talk to you today.
  5. Finally, brands. Lovely lovely brands. Three audiences, three different challenges, three different questions. Let’s do this:
  6. So broadcasters, one question you’re dying to know the answer to.
  7. IS SOCIAL TV ANY GOOD? That’s what you’re here to know today Well, I’ll tell you what it is isn’t.
  8. Scheduled viewing.
  9. Orchestrated scheduled viewing.
  10. Orchestrated scheduled viewing.
  11. Orchestrated scheduled viewing.
  12. Orchestrated scheduled viewing.
  13. Orchestrated scheduled viewing.
  14. Remind me, why would I want to do this? INSERT BISCUIT FOR CONTENT.
  15. Remind me, why would I want to do this? INSERT BISCUIT FOR CONTENT.
  16. Remind me, why would I want to do this? INSERT BISCUIT FOR CONTENT.