SlideShare ist ein Scribd-Unternehmen logo

Social mediaintelligence steve ennen

•
•
Social Strategy1
Social Strategy1
BusinessTechnologie
1 von 19
Deriving Business Intelligence from Social Media Ignite Feb 2011 Steve Ennen, President and Chief Intelligence Officer
2 Yesterday, information gathering was easy
3 Today, information gathering is more complex
16 Social media is in the hands of everyone More than 1 Billion using social media, globally
4 Social media can alter governments Massive Egyptian Protests Powered by YouTube, Twitter, Facebook, Twitpic [Pics, Video, Updates] Egyptian pro-democracy protesters are embracing Twitter, YouTube, Facebook and Twitpic.
8 Academic research proves: ,[object Object],[object Object],[object Object],[object Object]
4 Social media affects your brand “… environmental activists have been using social media to wage war against Nestlé over its purchases of palm oil for use in products… catching the Swiss food giant off guard”
10 The voice of the consumer is heard by every other consumer
"...within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10%, costing shareholders $180 million.
4 ,[object Object],[object Object],[object Object],Companies are missing the opportunity
[object Object],[object Object],Organizations operate under old paradigms
17 Companies must rethink ,[object Object],[object Object],[object Object],[object Object],Push v. Pull
17 Companies must rethink ,[object Object],[object Object],[object Object],[object Object],[object Object],Push v. Pull
6 ,[object Object],[object Object]
14 OK, but what is valuable online conversation? ,[object Object],[object Object],[object Object]
14 OK, but what is valuable online conversation? ,[object Object],[object Object],[object Object],[object Object]
How to be successful using social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to be successful using social media ,[object Object],[object Object],[object Object]
12 Let’s listen together [email_address] 646-334-5893 @EnnenSS1 www.socialstrategy1.com Look for our book this spring

Empfohlen

The Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacyThe Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacySalesforce Marketing Cloud
 
Ed seminar the speed of change - fisher - session1
Ed seminar the speed of change - fisher - session1Ed seminar the speed of change - fisher - session1
Ed seminar the speed of change - fisher - session1dmadetroit
 
Social Web Media
Social Web MediaSocial Web Media
Social Web MediaAaron Howard
 
Uga marketing Social Media and Marketing
Uga marketing Social Media and MarketingUga marketing Social Media and Marketing
Uga marketing Social Media and MarketingJamil "Jim" Elayan
 
Ad 2 San Diego Cause Marketing Night
Ad 2 San Diego Cause Marketing NightAd 2 San Diego Cause Marketing Night
Ad 2 San Diego Cause Marketing NightChristine Guardia
 
Aisle7 : Retail Mobile Apps from Expo West 2011
Aisle7 : Retail Mobile Apps from Expo West 2011Aisle7 : Retail Mobile Apps from Expo West 2011
Aisle7 : Retail Mobile Apps from Expo West 2011Aisle7
 
The rise of the blockchain enabled participation economy
The rise of the blockchain enabled participation economyThe rise of the blockchain enabled participation economy
The rise of the blockchain enabled participation economyBetter_Ventures
 
Disrupt or Die. Are You Working With The Social Agency Of The Future?
Disrupt or Die. Are You Working With The Social Agency Of The Future?Disrupt or Die. Are You Working With The Social Agency Of The Future?
Disrupt or Die. Are You Working With The Social Agency Of The Future?Ogilvy Consulting
 

Empfohlen

The Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacyThe Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacySalesforce Marketing Cloud
 
Ed seminar the speed of change - fisher - session1
Ed seminar the speed of change - fisher - session1Ed seminar the speed of change - fisher - session1
Ed seminar the speed of change - fisher - session1dmadetroit
 
Social Web Media
Social Web MediaSocial Web Media
Social Web MediaAaron Howard
 
Uga marketing Social Media and Marketing
Uga marketing Social Media and MarketingUga marketing Social Media and Marketing
Uga marketing Social Media and MarketingJamil "Jim" Elayan
 
Ad 2 San Diego Cause Marketing Night
Ad 2 San Diego Cause Marketing NightAd 2 San Diego Cause Marketing Night
Ad 2 San Diego Cause Marketing NightChristine Guardia
 
Aisle7 : Retail Mobile Apps from Expo West 2011
Aisle7 : Retail Mobile Apps from Expo West 2011Aisle7 : Retail Mobile Apps from Expo West 2011
Aisle7 : Retail Mobile Apps from Expo West 2011Aisle7
 
The rise of the blockchain enabled participation economy
The rise of the blockchain enabled participation economyThe rise of the blockchain enabled participation economy
The rise of the blockchain enabled participation economyBetter_Ventures
 
Disrupt or Die. Are You Working With The Social Agency Of The Future?
Disrupt or Die. Are You Working With The Social Agency Of The Future?Disrupt or Die. Are You Working With The Social Agency Of The Future?
Disrupt or Die. Are You Working With The Social Agency Of The Future?Ogilvy Consulting
 
PPT social media
PPT social mediaPPT social media
PPT social mediaSai Kiran Botta
 
Influencer Marketing 2021
Influencer Marketing 2021Influencer Marketing 2021
Influencer Marketing 2021Mingwei Ma
 
Wikibrands 12 Stats
Wikibrands 12 StatsWikibrands 12 Stats
Wikibrands 12 StatsSean Moffitt
 
Do fans make good customers? [The role of social media in customer loyalty.]
Do fans make good customers? [The role of social media in customer loyalty.]Do fans make good customers? [The role of social media in customer loyalty.]
Do fans make good customers? [The role of social media in customer loyalty.]Wan Ling Wong
 
Some highlights of social media in 2012
Some highlights of social media in 2012Some highlights of social media in 2012
Some highlights of social media in 2012Cristi Vasile
 
Identifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growthIdentifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growthEllen Rotenberg
 
Mobile marketing trends
Mobile marketing trendsMobile marketing trends
Mobile marketing trendsrstrassburger
 
Shopping Trends Driven by Mobility
Shopping Trends Driven by MobilityShopping Trends Driven by Mobility
Shopping Trends Driven by MobilityConnected Futures
 
Klout For Business
Klout For BusinessKlout For Business
Klout For BusinessSalesPitch
 
Global is the new local: how consumer adoption of cross-border e-commerce exp...
Global is the new local: how consumer adoption of cross-border e-commerce exp...Global is the new local: how consumer adoption of cross-border e-commerce exp...
Global is the new local: how consumer adoption of cross-border e-commerce exp...FedEx Asia Pacific
 
Making Connections Using Social Media
Making Connections Using Social MediaMaking Connections Using Social Media
Making Connections Using Social MediaLeah D. Wyatt
 
Trade show trends to expect in 2011
Trade show trends to expect in 2011Trade show trends to expect in 2011
Trade show trends to expect in 2011Smash Hit Displays
 
Google: Moments that Matter
Google: Moments that MatterGoogle: Moments that Matter
Google: Moments that MatterCentro
 
Socmob proximitybbdo dma2012_henny_vg
Socmob proximitybbdo dma2012_henny_vgSocmob proximitybbdo dma2012_henny_vg
Socmob proximitybbdo dma2012_henny_vgbdma Belgian Direct Marketing Association
 
7 Game Changing Marketing Trends - Driven By Marketing Analytics
7 Game Changing Marketing Trends - Driven By Marketing Analytics7 Game Changing Marketing Trends - Driven By Marketing Analytics
7 Game Changing Marketing Trends - Driven By Marketing AnalyticsSIGMA Marketing Insights
 
General merchandise
General merchandiseGeneral merchandise
General merchandise9815822500
 
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...iMedia Connection
 
GoodXChange SXSWi Presentation
GoodXChange SXSWi PresentationGoodXChange SXSWi Presentation
GoodXChange SXSWi PresentationHanna Erlandsson
 
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
 
Taking Social Media From Talk To Action
Taking Social Media From Talk To ActionTaking Social Media From Talk To Action
Taking Social Media From Talk To ActionAppLeap Inc.
 
The New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to ActionThe New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to Actionthrillerking
 
7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examiner7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examinerNiladri Dutta
 

Weitere ähnliche Inhalte

Was ist angesagt?

Influencer Marketing 2021
Influencer Marketing 2021Influencer Marketing 2021
Influencer Marketing 2021Mingwei Ma
 
Wikibrands 12 Stats
Wikibrands 12 StatsWikibrands 12 Stats
Wikibrands 12 StatsSean Moffitt
 
Do fans make good customers? [The role of social media in customer loyalty.]
Do fans make good customers? [The role of social media in customer loyalty.]Do fans make good customers? [The role of social media in customer loyalty.]
Do fans make good customers? [The role of social media in customer loyalty.]Wan Ling Wong
 
Some highlights of social media in 2012
Some highlights of social media in 2012Some highlights of social media in 2012
Some highlights of social media in 2012Cristi Vasile
 
Identifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growthIdentifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growthEllen Rotenberg
 
Mobile marketing trends
Mobile marketing trendsMobile marketing trends
Mobile marketing trendsrstrassburger
 
Shopping Trends Driven by Mobility
Shopping Trends Driven by MobilityShopping Trends Driven by Mobility
Shopping Trends Driven by MobilityConnected Futures
 
Klout For Business
Klout For BusinessKlout For Business
Klout For BusinessSalesPitch
 
Global is the new local: how consumer adoption of cross-border e-commerce exp...
Global is the new local: how consumer adoption of cross-border e-commerce exp...Global is the new local: how consumer adoption of cross-border e-commerce exp...
Global is the new local: how consumer adoption of cross-border e-commerce exp...FedEx Asia Pacific
 
Making Connections Using Social Media
Making Connections Using Social MediaMaking Connections Using Social Media
Making Connections Using Social MediaLeah D. Wyatt
 
Trade show trends to expect in 2011
Trade show trends to expect in 2011Trade show trends to expect in 2011
Trade show trends to expect in 2011Smash Hit Displays
 
Google: Moments that Matter
Google: Moments that MatterGoogle: Moments that Matter
Google: Moments that MatterCentro
 
7 Game Changing Marketing Trends - Driven By Marketing Analytics
7 Game Changing Marketing Trends - Driven By Marketing Analytics7 Game Changing Marketing Trends - Driven By Marketing Analytics
7 Game Changing Marketing Trends - Driven By Marketing AnalyticsSIGMA Marketing Insights
 
General merchandise
General merchandiseGeneral merchandise
General merchandise9815822500
 
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...iMedia Connection
 
GoodXChange SXSWi Presentation
GoodXChange SXSWi PresentationGoodXChange SXSWi Presentation
GoodXChange SXSWi PresentationHanna Erlandsson
 

Was ist angesagt? (18)

PPT social media
PPT social mediaPPT social media
PPT social media
 
Influencer Marketing 2021
Influencer Marketing 2021Influencer Marketing 2021
Influencer Marketing 2021
 
Wikibrands 12 Stats
Wikibrands 12 StatsWikibrands 12 Stats
Wikibrands 12 Stats
 
Do fans make good customers? [The role of social media in customer loyalty.]
Do fans make good customers? [The role of social media in customer loyalty.]Do fans make good customers? [The role of social media in customer loyalty.]
Do fans make good customers? [The role of social media in customer loyalty.]
 
Some highlights of social media in 2012
Some highlights of social media in 2012Some highlights of social media in 2012
Some highlights of social media in 2012
 
Identifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growthIdentifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growth
 
Mobile marketing trends
Mobile marketing trendsMobile marketing trends
Mobile marketing trends
 
Shopping Trends Driven by Mobility
Shopping Trends Driven by MobilityShopping Trends Driven by Mobility
Shopping Trends Driven by Mobility
 
Klout For Business
Klout For BusinessKlout For Business
Klout For Business
 
Global is the new local: how consumer adoption of cross-border e-commerce exp...
Global is the new local: how consumer adoption of cross-border e-commerce exp...Global is the new local: how consumer adoption of cross-border e-commerce exp...
Global is the new local: how consumer adoption of cross-border e-commerce exp...
 
Making Connections Using Social Media
Making Connections Using Social MediaMaking Connections Using Social Media
Making Connections Using Social Media
 
Trade show trends to expect in 2011
Trade show trends to expect in 2011Trade show trends to expect in 2011
Trade show trends to expect in 2011
 
Google: Moments that Matter
Google: Moments that MatterGoogle: Moments that Matter
Google: Moments that Matter
 
Socmob proximitybbdo dma2012_henny_vg
Socmob proximitybbdo dma2012_henny_vgSocmob proximitybbdo dma2012_henny_vg
Socmob proximitybbdo dma2012_henny_vg
 
7 Game Changing Marketing Trends - Driven By Marketing Analytics
7 Game Changing Marketing Trends - Driven By Marketing Analytics7 Game Changing Marketing Trends - Driven By Marketing Analytics
7 Game Changing Marketing Trends - Driven By Marketing Analytics
 
General merchandise
General merchandiseGeneral merchandise
General merchandise
 
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
 
GoodXChange SXSWi Presentation
GoodXChange SXSWi PresentationGoodXChange SXSWi Presentation
GoodXChange SXSWi Presentation
 

Ähnlich wie Social mediaintelligence steve ennen

Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
 
Taking Social Media From Talk To Action
Taking Social Media From Talk To ActionTaking Social Media From Talk To Action
Taking Social Media From Talk To ActionAppLeap Inc.
 
The New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to ActionThe New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to Actionthrillerking
 
7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examiner7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examinerNiladri Dutta
 
Digital marketing
Digital marketingDigital marketing
Digital marketingRajesh sao
 
Impact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptxImpact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptxLaneyCleckner
 
7 Social Media Secrets
7 Social Media Secrets7 Social Media Secrets
7 Social Media SecretsiStrategy
 
Digital Crisis and Issue Management Playbook
Digital Crisis and Issue Management PlaybookDigital Crisis and Issue Management Playbook
Digital Crisis and Issue Management Playbooksocial@Ogilvy New Zealand
 
Social media and challenges
Social media and challenges Social media and challenges
Social media and challenges StudPlex
 
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...Sean Moffitt
 
Content Marketing Gets Social skyword
Content Marketing Gets Social skywordContent Marketing Gets Social skyword
Content Marketing Gets Social skywordEdwin Warfield
 
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
 
Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
 
The Social Media Factor
The Social Media FactorThe Social Media Factor
The Social Media FactorHollyMeredith
 
How to Use Online Intelligence As Part of a Total Media Strategy
How to Use Online Intelligence As Part of a Total Media StrategyHow to Use Online Intelligence As Part of a Total Media Strategy
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
 
Hbr talking social media from talk to action(101112)
Hbr talking social media from talk to action(101112)Hbr talking social media from talk to action(101112)
Hbr talking social media from talk to action(101112)June Kim
 
The newconversation
The newconversationThe newconversation
The newconversationnettib
 
Harvard Business Review - The New Conversation Taking Social Media from Talk ...
Harvard Business Review - The New Conversation Taking Social Media from Talk ...Harvard Business Review - The New Conversation Taking Social Media from Talk ...
Harvard Business Review - The New Conversation Taking Social Media from Talk ...Alex Gonçalves
 

Ähnlich wie Social mediaintelligence steve ennen (20)

Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
 
Taking Social Media From Talk To Action
Taking Social Media From Talk To ActionTaking Social Media From Talk To Action
Taking Social Media From Talk To Action
 
The New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to ActionThe New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to Action
 
7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examiner7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examiner
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Impact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptxImpact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptx
 
7 Social Media Secrets
7 Social Media Secrets7 Social Media Secrets
7 Social Media Secrets
 
Digital Crisis and Issue Management Playbook
Digital Crisis and Issue Management PlaybookDigital Crisis and Issue Management Playbook
Digital Crisis and Issue Management Playbook
 
Social media marketing ii
Social media marketing iiSocial media marketing ii
Social media marketing ii
 
Social media and challenges
Social media and challenges Social media and challenges
Social media and challenges
 
Mnift Rev1
Mnift Rev1Mnift Rev1
Mnift Rev1
 
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
 
Content Marketing Gets Social skyword
Content Marketing Gets Social skywordContent Marketing Gets Social skyword
Content Marketing Gets Social skyword
 
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
 
Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0
 
The Social Media Factor
The Social Media FactorThe Social Media Factor
The Social Media Factor
 
How to Use Online Intelligence As Part of a Total Media Strategy
How to Use Online Intelligence As Part of a Total Media StrategyHow to Use Online Intelligence As Part of a Total Media Strategy
How to Use Online Intelligence As Part of a Total Media Strategy
 
Hbr talking social media from talk to action(101112)
Hbr talking social media from talk to action(101112)Hbr talking social media from talk to action(101112)
Hbr talking social media from talk to action(101112)
 
The newconversation
The newconversationThe newconversation
The newconversation
 
Harvard Business Review - The New Conversation Taking Social Media from Talk ...
Harvard Business Review - The New Conversation Taking Social Media from Talk ...Harvard Business Review - The New Conversation Taking Social Media from Talk ...
Harvard Business Review - The New Conversation Taking Social Media from Talk ...
 

Mehr von Social Strategy1

Social Media for Law Firms
Social Media for Law Firms Social Media for Law Firms
Social Media for Law Firms Social Strategy1
 
Blogging as a Marketing Strategy
Blogging as a Marketing StrategyBlogging as a Marketing Strategy
Blogging as a Marketing StrategySocial Strategy1
 
CXMSUMMIT - Mike Lewis - Social Media Leadership
CXMSUMMIT - Mike Lewis - Social Media LeadershipCXMSUMMIT - Mike Lewis - Social Media Leadership
CXMSUMMIT - Mike Lewis - Social Media LeadershipSocial Strategy1
 
CXMSUMMIT - Justin Dennis- Data & Content
CXMSUMMIT - Justin Dennis- Data & ContentCXMSUMMIT - Justin Dennis- Data & Content
CXMSUMMIT - Justin Dennis- Data & ContentSocial Strategy1
 
CXMSUMMIT - Dennis Stoutenburgh - Multichannel Strategy
CXMSUMMIT - Dennis Stoutenburgh - Multichannel StrategyCXMSUMMIT - Dennis Stoutenburgh - Multichannel Strategy
CXMSUMMIT - Dennis Stoutenburgh - Multichannel StrategySocial Strategy1
 
How to Integrate Social Media Into Traditional Business Practices
How to Integrate Social Media Into Traditional Business PracticesHow to Integrate Social Media Into Traditional Business Practices
How to Integrate Social Media Into Traditional Business PracticesSocial Strategy1
 
How Social Media Has Altered Customer Experience
How Social Media Has Altered Customer ExperienceHow Social Media Has Altered Customer Experience
How Social Media Has Altered Customer ExperienceSocial Strategy1
 
Customer Support Goes Social Workshop
Customer Support Goes Social WorkshopCustomer Support Goes Social Workshop
Customer Support Goes Social WorkshopSocial Strategy1
 
Deriving Business Intelligence from Social Media
Deriving Business Intelligence from Social MediaDeriving Business Intelligence from Social Media
Deriving Business Intelligence from Social MediaSocial Strategy1
 

Mehr von Social Strategy1 (9)

Social Media for Law Firms
Social Media for Law Firms Social Media for Law Firms
Social Media for Law Firms
 
Blogging as a Marketing Strategy
Blogging as a Marketing StrategyBlogging as a Marketing Strategy
Blogging as a Marketing Strategy
 
CXMSUMMIT - Mike Lewis - Social Media Leadership
CXMSUMMIT - Mike Lewis - Social Media LeadershipCXMSUMMIT - Mike Lewis - Social Media Leadership
CXMSUMMIT - Mike Lewis - Social Media Leadership
 
CXMSUMMIT - Justin Dennis- Data & Content
CXMSUMMIT - Justin Dennis- Data & ContentCXMSUMMIT - Justin Dennis- Data & Content
CXMSUMMIT - Justin Dennis- Data & Content
 
CXMSUMMIT - Dennis Stoutenburgh - Multichannel Strategy
CXMSUMMIT - Dennis Stoutenburgh - Multichannel StrategyCXMSUMMIT - Dennis Stoutenburgh - Multichannel Strategy
CXMSUMMIT - Dennis Stoutenburgh - Multichannel Strategy
 
How to Integrate Social Media Into Traditional Business Practices
How to Integrate Social Media Into Traditional Business PracticesHow to Integrate Social Media Into Traditional Business Practices
How to Integrate Social Media Into Traditional Business Practices
 
How Social Media Has Altered Customer Experience
How Social Media Has Altered Customer ExperienceHow Social Media Has Altered Customer Experience
How Social Media Has Altered Customer Experience
 
Customer Support Goes Social Workshop
Customer Support Goes Social WorkshopCustomer Support Goes Social Workshop
Customer Support Goes Social Workshop
 
Deriving Business Intelligence from Social Media
Deriving Business Intelligence from Social MediaDeriving Business Intelligence from Social Media
Deriving Business Intelligence from Social Media
 

KĂźrzlich hochgeladen

Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Sheetaleventcompany
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDamini Dixit
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...lizamodels9
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 

KĂźrzlich hochgeladen (20)

Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 

Social mediaintelligence steve ennen

  • 1. Deriving Business Intelligence from Social Media Ignite Feb 2011 Steve Ennen, President and Chief Intelligence Officer
  • 2. 2 Yesterday, information gathering was easy
  • 3. 3 Today, information gathering is more complex
  • 4. 16 Social media is in the hands of everyone More than 1 Billion using social media, globally
  • 5. 4 Social media can alter governments Massive Egyptian Protests Powered by YouTube, Twitter, Facebook, Twitpic [Pics, Video, Updates] Egyptian pro-democracy protesters are embracing Twitter, YouTube, Facebook and Twitpic.
  • 6.
  • 7. 4 Social media affects your brand “… environmental activists have been using social media to wage war against NestlĂŠ over its purchases of palm oil for use in products… catching the Swiss food giant off guard”
  • 8. 10 The voice of the consumer is heard by every other consumer
  • 9. "...within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10%, costing shareholders $180 million.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. 12 Let’s listen together [email_address] 646-334-5893 @EnnenSS1 www.socialstrategy1.com Look for our book this spring