CXMSUMMIT - Justin Dennis- Data & Content

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Social Strategy1

Mom
Married
SMU College Grad
iPhone User
Lives in New York, NY

Likes: American Idol,
BMW, Walmart,
Neiman Marcus, &
Nike

Mary prefers our

Sweepstakes
over

Surveys

Mary prefers our

White Papers
over our

Newsletters

Today’s event
Twitter
Linkedin
Facebook Ads
Linkedin Ads
Direct Email

Seek data that
compliments
your strategy

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CXMSUMMIT - Justin Dennis- Data & Content

1. CXM las SUMMIT D al PRESENTED BY

2. #cxmsummit13 Gift cards will go to:

3. Customer Experience Management

4. Data & Content

6. Mom Married SMU College Grad iPhone User Lives in New York, NY

7. Likes: American Idol, BMW, Walmart, Neiman Marcus, & Nike

8. We’ve never met

9. Mary used our Facebook app

10. Mary prefers our Sweepstakes over Surveys

11. Mary prefers our White Papers over our Newsletters

12. Mary is one Persona

13. Personas should lead content

14. Why does this matter?

15. 50% of my marketing works

16. Today’s event Twitter Linkedin Facebook Ads Linkedin Ads Direct Email

17. Marketing Customer %

18. Customer Acquisition Cost

19. Ratio LTV : CAC

20. CXMSUMMIT Take Away

21. Innovative Partners

22. Engage Customers as Individuals

23. Seek data that compliments your strategy

24. Provide Measurable Return