What's the secret to Tumblr? Learn more from this presentation on ways to use Tumblr effectively in your marketing mix.

1. How to Use Tumblr to
Market Your Brand
January 2013

2. Is Tumblr a Good Fit for Your Brand?
Tumblr is a “microblogging” site that boasts over 84.7
million blogs – including those from brands like IBM,
GQ and Bungie.
On Tumblr, you can post content of all types, reblog
from other Tumblr users and comment on posts.
January 2013 How to Use Tumblr to Market Your Brand 2

3. Essential Pinterest Stats
Who uses Tumblr?
• There are 170 million monthly U.S. visitors (as of
October 2012).
• The site attracts roughly the same number of women
and men (52% vs. 48%).
• The average age of Tumblr users is 34.6, although 50%
of users are age 25 of younger.
• Approximately 5% of all online adults use Tumblr.
• The average Tumblr user spends 1 hour and 38 minutes
on the site per day.
January 2013 How to Use Tumblr to Market Your Brand 3

4. Tumblr Users Love Short Content
• Since shorter is better, you can use your Tumblr
account to summarize blog posts from your existing
company blog.
• Both the Los Angeles Times and Rolling Stone
Magazine use this strategy to tease larger stories on
their main website.
Takeaway: Think of your Tumblr account as a
promotional arm for your regular blog. Alternate
promotional posts with content from other sources.
January 2013 How to Use Tumblr to Market Your Brand 4

5. Tumblr Helps You Extend
Your Visual Brand
• Tumblr themes allow you to personalize your blog and tie
it visually to the rest of your website properties.
• You can use colors and logos that reflect your brand (like
Coca-Cola does) or get a custom theme that is identical
to your website’s theme.
Takeaway: Use a custom theme with your brand’s colors, or
match your Tumblr theme with your existing website.
January 2013 How to Use Tumblr to Market Your Brand 5

6. Community Involvement leads to
Brand Exposure
• When your brand curates, reblogs or likes another post,
your name and link are shown below that post.
• Reblogging, commenting and liking posts from niche
blogs can lead targeted users back to your Tumblr blog.
Takeaway: Seek out influencers in your target audience and
comment, like or reblog their relevant content to get in
front of new followers.
January 2013 How to Use Tumblr to Market Your Brand 6

7. How to Engage Tumblr Users
• Use tags wisely to categorize posts and lead new
followers to your blog.
• Create category pages to help new visitors find
the best pages.
• Encourage commenting by installing the Disqus
commenting plugin.
January 2013 How to Use Tumblr to Market Your Brand 7

8. More Tips to Engage Tumblr Users
• Self link your posts so you’re listed as the source
when items are reblogged.
• Explore sponsorships – Sponsored posts can get
your blog in front of new audience members.
• Get creative – Think outside of the box to appeal
to Tumblr’s cutting edge and humor-loving user
base.
January 2013 How to Use Tumblr to Market Your Brand 8

9. Create a Tumblr Blog
for a Niche Interest
• Get to know your target audience and find out
what appeals to them.
• Build a Tumblr blog that high-lights a specific
interest, skill or lifestyle.
• Huggies hosted the Highchair Critics blog to
appeal to young parents and share cute baby
photos.
Takeaway: Consider your target persona and
develop a niche blog that they’ll love.
January 2013 How to Use Tumblr to Market Your Brand 9

10. Encourage Community Curation
• Tumblr users can contribute to your blog with
their own creations – which helps you produce
fresh content.
• HBO’s Game of Thrones Tumblr encourages
visitors to submit their own creations related to
the show - from fan art to cosplay.
Takeaway: Ask for submissions and monitor them to
be sure they are relevant to your audience.
January 2013 How to Use Tumblr to Market Your Brand 10

11. Use Memes to Increase Interest
• Tumblr is creative, youth oriented and anchored
in Internet culture.
• Incorporate popular memes by “memejacking”
and following trends.
• Use Know Your Meme or Trend Hunter to find hot
ideas and then adapt them for your brand.
Takeaway: Tumblr is lighthearted and fun – and
memes help your brand get in the spirit.
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12. How to Measure Tumblr Traffic
• Union Metrics for Tumblr offers the exclusive
analytics program. Key metrics include overall
engagement levels, influencer identification and
“reblogging trees.”
• You can track some Tumblr blog themes through
Google Analytics to see which terms are bringing
visitors into your Tumblr blog, and how often
you’re being visited.
January 2013 How to Use Tumblr to Market Your Brand 12

13. Start Leveraging Social Media Today!
• You’ve learned the basics – now get the full story!
• Download our free white paper and learn more
about Pinterest, Tumblr and Google+ marketing
for your brand.
January 2013 How to Use Tumblr to Market Your Brand 13

14. Looking for more resources about Tumblr? Check
out the Social Snap Blog:
www.socialsnap.com/blog
Interested in making social media measurement fast
and easy? Save hours of time each month and get
out of Excel Hell! Schedule a Social Snap demo:
http://www.socialsnap.com/contact-demo.php