The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014.

1. KICK-ASS
SOCIAL MEDIA
STRATEGY TO
WIN ELECTIONS

2. 10 MUST DO FOR POLITICIANS

3. 1
DECIDE AND DEFEND
Decide to be on Social Media, and defend the decision with full
heart.
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4. NO LOOKING BACK
There is no way to back track from
Social Media once gone online.
If stayed away after being present on
Social Media once, it creates a huge
backlash.
People will feeling that you are running
away from the field, and it creates
huge suspicion.
Social Media is rigorous, resource
(time and money) consuming, and
most importantly extremely high
commitment involving medium. Need
to work out before diving in.
The other important fact is that:
YOU CAN NOT BE AWAY FROM
SOCIAL MEDIA IN TODAY’S
WORLD.

5. 2
UNDERSTAND THE
KPIS
People expect certain things from you, and it has to go into your
communications strategy. This should reflect in Social Media
strongly.

6. METRICS FOR LEADERS
THIS IS HOW PEOPLE CHOOSE THEIR LEADERS.
Human
Sensitive
Intellectual
Futuristic
• Family and Care
• Issues to interest/industry Groups
• Stand on National Issues
• Highly influenced by Tech Savvyness
Vision
• Shared through Vision Doc
Active
• Show high action
Open Minded
• Collect thoughts from ground
Can you master them all?

7. 3
BUILD A INCLUSIVE
CAMPAIGN
The plan needs to be inclusive of different sections of society. More influential
groups need to be addressed.
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8. FOCUS OF
CAMPAIGN
Industry
Groups
Influence
Groups
Emotional
Connectio
n
Activity
Areas
IT / ITes
Airlines
Telecom
Banking
Automobile
Media
Doctors
Feminists
Teachers
Lawyers
Religious Groups
Civil Society
Sports
NRI
Personal Profile
Tweet-up
Bloggers Meet
G+ Hangout
Find and address the relevant issues of these groups.
Caution: Take extra care of not being used by them.

9. 4
DELIVER WITH
QUALITY
What people see is what they buy. Use cases come
later. Live the campaign with high quality and regularity.

10. WIN THROUGH QUALITY
Content
Design
Timing
Make content that creates a
impact.
A new benchmark in content
presentation and design.
Time it well according to the
mood of the market and
competition moves.
One Goal : Great Leadership for Superpower India.

11. 5
EXPLOIT THE RIGHT
CHANNELS
Be everywhere. But enter any channel with purpose and
strategy.
Remember : success cannot be a coincidental. It has to be
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planned and executed.

12. SOCIAL MEDIA CONTENT STRATEGY
FRAMEWORK
Intelligence
Content Venue
•
Twitter, Facebook, B
logs, News, Forums,
Complaint Sites
Marketing,
Public Relations
Community
Building which
can be leveraged
for several
functions
No of issues
Resolved
•
Listen in
Level of
Engagement
•
Buzz around
leaders, Congress
and other
parties, National
issues
Size of the
community
•
Listen for
Market
Research,
Public Relations
KPIs
Promotional
Platforms
Type and
amount of
feedback
received
Social Enterprise

13. 6
BUILD A ECOSYSTEM
Talk less. Listen more. Focus on adding value to the
society. Address the important issues. Stay away from
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14. Community Center
Architecture
Response
Team
General Buzz
Regular
Reports
Discovering Evils, Pre-virals
Weekly
Updates
Monthly
Performanc
e
Alerts
Buzz around Campaign
Conditional
Reports
Reaction of Competition
Ad-hoc
Reports
Strategic
Reports
Research
Reports
Major Leaders
Creative Team
Have the system that can handle difficult times and be
very choosy on the team and tool you deploy.

15. 7
LISTEN, LISTEN AND
LISTEN
Social Media is about people. Let them talk. You being the leader, listen
to them closely. Get involved where necessary. Let the people be the
master of their lives. You facilitate.

16. LISTEN THE ENTIRE SOCIAL
WEB
People will talk anywhere. You can not force them to
talk on a particular medium. Listen the entire social web.
Make the people feel important. The favor will be

17. 8
DON’T BE NEWS
BROADCASTER. BE A
NEWS MAKER
You are a leader. People want to know what you have to say about critical things.
Do not be a news sharer. Let the Media and citizen journalists in Social Media do
it. You focus on important things for the nation and people. Tell your views.

18. A LEADER INSIDE OUT
You are a leader first. Remain
so.
As a leader you are expected
to create stories.
Keep adding value to the
community with your vision
and actions.
Be the subject. Not the carrier
of the subject.
Slide
No. 18

19. 9
MAKE A STRONG
ONLINE COMMUNITY
Focus on building community. It can be multiple communities based on
specific interests, but they should be groomed.
Note: Communities are built on values and not on activities.
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20. WINNING LIES ON STRENGTH
AND BEHAVIOR OF
COMMUNITY
Communities are built everyday. It matters who can keep it for
long and extract right value out of it.
Amass followers and fans, engage with them and build a vibrant
community.
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21. 10
MARRY ONLINE AND
OFFLINE
It is very important to recognize Social Media as a major
communication medium. The messaging needs to be consistent
and powerful.

22. NEVER FORGET THAT
WORLD DO NOT START AND
END WITH SOCIAL MEDIA
Do not fall into two traps: 1) never think Social Media is enough to give
you victory 2) Social Media strategy can be independent of other media.
There is one YOU. Communication has to ONE too.

23. SOCIAL MEDIA AS
COMMUNICATION MEDIUM
Social Media is all about
people, the emotional
connection with them, the
relationships that is
groomed and the
conversation that happens.
Social Media is not
TECHNOLOGY.
Social Media is MEDIA.

24. In partnership with
SIMPLIFY360 FOR
INDIAN
ELECTIONS 2014

25. SIMPLIFY360 ELECTIONS
BIG DATA SYSTEM

26. GET MORE FROM
SIMPLIFY360
Click here for more details:
The Economic Times and Simplify360 Report on Indian Elections 2014

27. THANK
YOU
http://simplify360.com/
Contact us at contact@simplify360.com

28. SOCIAL BUSINESS
INTELLIGENCE
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