1. Top Indian Brands on Social Media – January 2014
analyzed by

3. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...

4. Sector Leaders in India
(Based on the Unmetric Score for Facebook)
Sector
Automotive
Aviation
Beverages - Alcohol
Banking & Finance
Consumer Electronics
January 2014
Brand
Sector
Food & Beverages
Home Appliances
Home Care
Hospitality
Insurance
Brand

5. Sector Leaders in India
(Based on the Unmetric Score for Facebook)
Sector
Mobiles & Handhelds
Personal Care
Restaurant & Café
Retail
January 2014
Brand
Sector
Retail Chain
Telecom
Travel & Tourism
Technology
Brand

6. A closer look
into these
sectors & brands

7. Comparing Top Banking & Finance Brands
(Based on the Unmetric Score )
Engagement
Audience
Conversation
(as % of fans)
Community
Admin Posts
Engagement
Fan Posts
% of Fan
Posts
Admin
Responded
1.7 %
31
617
1,033
33.3 %
5.2 %
1.8 %
60
168
-
-
2,179,511
6.9 %
2.1 %
34
121
792
59.3 %
Franklin
Templeton India
880,861
5.5 %
2.1 %
100
175
45
11.1 %
Visa (India)
468,628
0.56 %
5%
24
967
92
2.2 %
Brand Name
Total Fans
Fan Growth
ICICI Bank
2,693,120
2.3 %
Axis Bank
2,080,273
HDFC Bank
January 2014

8. ICICI – #TabBanking
ICICI Bank introduced a new feature that will enable one to open an account within a day without
visiting the bank by just using a tablet. Posts around this new feature engaged the best with its fans
with an average engagement score of 824.
ICICI’s average engagement score
was 617, which more than twice the
sector average of 284.

9. Comparing Top Mobile & Handhelds Brands
(Based on the Unmetric Score )
Engagement
Audience
Conversation
(as % of fans)
Brand Name
Community
Admin Posts
Engagement
Fan Posts
% of Fan
Posts Admin
Responded
1.6 %
95
336
2,760
41.6 %
2%
1.8 %
94
330
4,094
55.4 %
4,705,208
3.7 %
1.6 %
47
248
687
15.9 %
Sony Mobile India
4,480,587
0.57 %
1%
59
290
388
30.4 %
XOLO
1,718,629
16.3 %
5%
37
433
-
-
Total Fans
Fan Growth
Samsung Mobile
India
9,725,496
2.3 %
Nokia India
10,043,314
HTC India
January 2014

10. Samsung Mobile India - #EveryDayGrand Contest
Samsung Mobile India ran a contest on Facebook where fans get to win a Galaxy Grand 2. The posts
around the contest generated lots of buzz for the brand.
Samsung Mobile India saw a peak in
its fan growth rate after the contest
was announced on the 22nd January

11. Comparing Top Restaurant & Café Brands
(Based on the Unmetric Score )
Engagement
Audience
Conversation
(as % of fans)
Community
Admin Posts
Engagement
Fan Posts
% of Fan
Posts
Admin
Responded
2.1 %
266
105
687
48.9 %
3.9 %
2.4 %
102
298
968
91.5 %
4,044,641
0.73 %
0.69 %
61
139
273
12.8 %
Pizza Hut
Celebrations
3,680,718
1.8 %
1.4 %
43
145
267
13.9 %
Dunkin’ Donuts
561,673
9.8 %
3.3 %
130
69
56
17.9 %
Brand Name
Total Fans
Fan Growth
Domino’s India
5,930,328
3.3 %
KFC India
6,059,247
Café Coffee Day
January 2014

12. Domino’s Pizza India – Content Strategy
In January, Domino’s Pizza India focussed on posting content around special offers, but posts on
contests engaged the best with its fans. The brand posted 30 contest-related updates which
garnered an average engagement score of 203.
Updates that contained photos saw better
engagement than posts with just plain
text.

13. ANALYSIS OF
BRANDS ON
TWITTER
Followers, Customer Service Metrics,
Campaigns, etc...

14. Sector Leaders in India
(Based on the Unmetric Score for Twitter)
Sector
Automotive
Aviation
Beverages - Alcohol
Banking & Finance
Consumer Electronics
January 2014
Brand
Sector
Food & Beverages
Home Appliances
Home Care
Hospitality
Insurance
Brand

15. Sector Leaders in India
(Based on the Unmetric Score for Twitter)
Sector
Mobiles & Handhelds
Personal Care
Restaurant & Café
Retail
January 2014
Brand
Sector
Retail Chain
Telecom
Travel & Tourism
Technology
Brand

16. A closer look
into these
sectors & brands

17. Comparing Top Automotive Brands
(Based on the Unmetric Score )
Number of Tweets
Brand Name
Total Followers
Followers
Growth
Engagement
Score
Average
Response Time
Proactive
Tweets
Replies
Retweets
Tata Nano
12,734
13.7 %
310
311
1,203
1,366
2:00:17
Mercedes Benz
India
23,692
23.7 %
362
96
387
901
5:47:25
Audi India
27,834
19.5 %
583
81
1,206
1,588
1:53:57
Suzuki
Motorcycles
6,856
12 %
927
363
5,064
8,078
2:26:56
Nissan India
21,691
2.4 %
262
63
5,064
8,078
2:48:26
January 2014

18. Tata Nano - #CelebrateCityness
Tata Nano ran the #CelebrateCityness Twitter contest between the 11th and 20th January and gave
away Nano goodies to 3 winners everyday. The tweets around the contests saw high engagement
among its followers.
#CelebrateCityness was the most
used hashtag by the brand and its
followers.
As a result, Tata Nano garnered an
average engagement score of 310,
which 31 times the sector average
of 10

19. Comparing Top Retail Brands
(Based on the Unmetric Score )
Number of Tweets
Brand Name
Total Followers
Followers
Growth
Engagement
Score
Average
Response Time
Proactive
Tweets
Replies
Retweets
FabFurnish
1,111
14.1 %
929
87
742
314
7:57:51
Allen Solly
10,258
220.5%
236
193
132
286
6:35:32
Godrej Nature’s
Basket
3,661
5.2%
227
146
218
166
8:54:42
Century Ply India
2,221
5.5 %
819
78
510
366
3:08:29
Louis Philippe
1,953
13.6 %
980
125
1,110
1,454
6:58:14
January 2014

20. FabFurnish - #FreedomOfImagination Contest
FabFurnish asked its followers to combine the words, Freedom and Imagination to come up with single
word for it and gave away a Rs.1,500 worth voucher for the winners.
The brand promoted the contest using
the hashtag #FreedomOfImagination,
which was used 5,895 times by its
followers.
FabFurnish’s saw high levels of engagement
during the contest. The average engagement
score was 929, which is more than 20 times the
sector average of 45

21. Comparing Top Aviation Brands
(Based on the Unmetric Score )
Number of Tweets
Brand Name
Total Followers
Followers
Growth
Engagement
Score
Average
Response Time
Proactive
Tweets
Replies
Retweets
IndiGo
4,417
15.6 %
191
496
1,045
548
0:18:57
Jet Airways
46,899
1.3 %
70
33
381
108
12:55:30
SpiceJet Airlines
11,005
4.3 %
95
52
172
85
1:48:41
Turkish Airlines
India
1,250
7%
389
65
98
43
83:00:41
January 2014

22. IndiGo - #6efridayquiz
IndiGo conducted a Twitter quiz every Friday in January and gave away travel vouchers to the
winners. The tweets around the quiz generated lots of buzz and the hashtag #6efridayquiz was one
the most engaging hashtag for the brand with an engagement score of 795.
IndiGo saw high levels of engagement
on all Fridays in January
Indigo garnered an overall average
engagement score of 191, which is more
than twice the sector average of 81

23. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...

24. Sector Leaders in India
(Based on the Unmetric Score for YouTube)
Sector
Automotive
Aviation
Beverages - Alcohol
Banking & Finance
Consumer Electronics
January 2014
Brand
Sector
Food & Beverages
Home Appliances
Home Care
Hospitality
Insurance
Brand

25. Sector Leaders in India
(Based on the Unmetric Score for YouTube)
Sector
Mobiles & Handhelds
Personal Care
Restaurant & Café
Retail
January 2014
Brand
Sector
Retail Chain
Telecom
Travel & Tourism
Technology
Brand

26. A closer Look at
Selected Top
Brands
SO

27. Myntra
Mega Sale
Video Views Growth
Myntra’s ‘Mega Sale’ video was the most
watched video on its channel in January with
more than 1 million views.

28. Samsung Mobile India
Samsung Galaxy Grand 2 TVC
Video Views Growth
The Samsung Galaxy Grand 2 TVC was
posted on Samsung Mobile’s YouTube
channel on the 28th January and
garnered more than 624,000 views in just
3 days.

29. Cadbury Bournville
Rediscover an old favorite
Video Views Growth
Cadbury Bournville’s ‘Rediscover an old
favorite’ video was the most viewed video
on its channel in January and was viewed
37,000 times in 2 days.

30. THANK YOU
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