2. The Objective
Westside stores had launched World Cup collection in store – Jerseys of
Brazil, Spain, Argentina and England
To device a Twitter engagement activity promoting the collection digitally
4. #TwitterPenaltyShootout
The idea:
To engage with football fanatics with the most exciting part of the game –
Penalty Kicks
The game:
Place two team jerseys against another – Brazil Vs Spain – 3 penalty kicks each
Give people the power to decide the outcome of the penalty shootout
Using Westside jersey
images to promote the
collection
6. One winner will be declared after every penalty kick
5 lucky participants who guessed the outcome
correctly win a gift vouchers from Westside
Gratification
15. Increase in Followers 71
No. of Mentions 1006
No. of RTs 418
No. of Favourites 230
No. of unique participants 79
For @WestsideStores
No. of Mentions 922
No. of RTs 415
No. of Favourites 226
For #TwitterPenaltyShootout
Within the 2 hours of the contest, the results were as follows:
Results