The aim of the campaign was to drive profitable customer interaction i.e. conversations and leads by creating and inviting relevant content around Skydive Aamby Valley.

1. Brand Name:
Aamby Valley City
Event:
Skydive Aamby Valley
Agency Name:
Brandlogist Communications
Objective:
The aim of the campaign was to drive profitable customer interaction i.e.
conversations and leads by creating and inviting relevant content around Skydive
Aamby Valley.
Execution:
S. No. Execution Result
1. Instead of sharing 22 out of 45 posts during the course
Posters/Advertisements, we shared of the event were about real on-
pictures of real experiences from ground experiences of Skydiving at
the event. Aamby Valley and they garnered a
whopping 1.3 million Reach and 1,258
Shares.
2. Since tandem skydiving is all about One video alone has got around 250
trust on your instructor, we shares to its credit.
introduced the trainers via. 2
exclusive videos made around
them.
3. Connected with real consumers Received constant feedback about the
through countless conversations event, people’s experiences on Social
and spread the word about the Media. The handwritten feedbacks
event and the brand in general. received at the venue were
showcased in a Facebook Album
garnering over 100 likes and
numerous shares.
4. Connected and interacted with Connecting with the right kind of
people already looking to Skydive people drew over 2500 people to the
or sharing similar interests. Bookings Gateway.
5. Developed a strong Social Media Gave out all information explicitly
Presence for the Brand – one stop about the event and redressed
for all kind of information about the numerous customer queries reported
event. online, in tandem with the on-ground
team.

2. Result:
A successful campaign with volumes of organic interactions, leads and most
importantly valuable user-generated content featured at Pinterest
(http://bit.ly/SkydivingShowcase).
Celebrity Mention:

3. Lead Generation via Twitter:
Most widely reached post of the event:

4. User-generated Content featured on the Page:

5. Organic Content shared by users in Google Search Results