2. Overview
• Engage with fans on a holiday to capitalize on
Father’s Day
• Shape the contest around Fathers day while
maintaining the brand integrity
• Initially one Micromax Canvas Viva smartphone was
up for grabs. And due to the overwhelming response
one more was added to the kitty
18. BuzzGraph shows a visual summary of buzz around the searched query by listing
words that appear frequently along with the search query.
Source: Sysomos.com
22. ….and here are the numbers
Trended Worldwide on no. 4 and in India on no. 1 position.
1300+ Tweets including 900+ mentions and 200+ RTs
559,000+ Impressions
20+ Followers in one days
Source: Sysomos.com & hashtracking.com