A social media case study of A SHoppers bag by Homeshop18. It was a very effective Facebook Contest. Have a look:

1. Campaign – Shoppers Bag
Platform – Social Media | Facebook
Client – HomeShop18
Agency – MindShift Interactive

2. Shoppers BagShoppers Bag
Pick a Shopping Bag to get started…

3. Want to know what we’re talking about?Want to know what we’re talking about?
Follow a shopaholics journey…

4. How To Play?How To Play?
Pick up a shopping bag
Choose a number from 1 - 18
Answer the question
Share and win!

5. Shoppers Bag by HomeShop18Shoppers Bag by HomeShop18
Step 1: REACH THE SHOPPERS BAG

6. Shoppers Bag by HomeShop18Shoppers Bag by HomeShop18
Step 2: Select a Number and answer a Simple Question for Us!
Step 3: Access the Website to get clues

7. Interesting Trivia and Fun
Questions that you can
answer!
Two Bumper Prizes for the
Grand Prize – Tablets!
Prizes worth Rs.35,000 up for
grabs.

8. Daily winners on Shoppers bagDaily winners on Shoppers bag

9. Engagement via ContentEngagement via Content
Average Likes per Post on Facebook – 150+

10. Number CrunchingNumber Crunching
SHARED 1,80,000+ Times (Daily – 10K Shares)
SHOPPING BAGS CHOSEN 4,645
Played by 8,000 People
Website Traffic increase – 2X Of General FB Clicks

11. • Simple things like Sharing and tagging work
• The interactive aspect of the contest helped to get a high number of plays
• Connecting back to the website ensures a higher ROI for the brand and
the consumer
• Talking about surpassed 30000+ taking engagement ratio to an all time
high - 17%
InsightsInsights

12. Thank you
www.mindshiftinteractive.com