4. COMMON OBJECTIONS
“I don’t care what you had for breakfast”
“I don’t have time”
“It’s narcissistic”
“It’s a time-suck”
“I’m not interested in those people”
“It’s all too much”
“It’s not safe”
“I’m more of a face-to-face person”
“It’s shallow”
8. SOCIAL MEDIA PHILOSOPHY
To think critically about your philosophy
and strategy behind using social media.
Why are you online - and what do you
want to do with it?
11. ADAM’S SOCIAL
MEDIA PHILOSOPHY
To connect with colleagues in ministry,
broadcast my life and listen and learn
from the wisdom of the collective.
To share and learn.
12. DOUG’S SOCIAL
MEDIA PHILOSOPHY
To build a repository of Doug Pagittness.
To build and connect with an audience of
people interested in my stuff.
13. TONY’S SOCIAL
MEDIA PHILOSOPHY
To build a large social media footprint
through consistent, content-rich, and
valuable social media impressions.
To build a high-quality audience.
20. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of SM outlets
Strengths: Quick, Easy, Short, Hip, 140
Weaknesses: Low Commitment, Fleeting
“Followers”
21. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of SM outlets
Strengths: Huge, Evolving, Powerful
Weaknesses: Low Commitment, Fleeting,
Low Control
“Friends & Fans/Likers”
22. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of SM outlets
Strengths: Proprietary, Unlimited, Deep
Weaknesses: Hard to Get Noticed, Higher
Commitment
“Readers”
33. SOCIAL MEDIA PHILOSOPHY
Determine a work flow
SM should be an integrated, natural
outgrowth of your regular work life.
Repurpose what you’re already doing.
34. SOCIAL MEDIA PHILOSOPHY
Determine a work flow
SM should be an integrated, natural
outgrowth of your regular work life.
Repurpose what you’re already doing.
Be disciplined.
37. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy…
➡ Decide on a ‘personality’
38. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy…
➡ Decide on a ‘personality’
➡ Pick a limited number
39. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy…
➡ Decide on a ‘personality’
➡ Pick a limited number
➡ Determine what you want
40. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy…
➡ Decide on a ‘personality’
➡ Pick a limited number
➡ Determine what you want
➡ Determine work flow
41. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy…
➡ Decide on a ‘personality’
➡ Pick a limited number
➡ Determine what you want
➡ Determine work flow
42. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy…
➡ Decide on a ‘personality’
➡ Pick a limited number
➡ Determine what you want
➡ Determine work flow
43. OUR AGENDA
Welcome
Social Media Philosophy
Facebook
Google & Yelp
Foursquare & Check-Ins
Twitter
Blogging
Audio/Video Broadcast
The Kitchen Sink
46. Zuckerberg just wanted people to be
themselves. On earlier social networks
like Friendster and Myspace, identity was
malleable and playful, but Facebook was
and is different. "We're trying to map
out what exists in the world," he says.
"In the world, there's trust. I think as
humans we fundamentally parse the
world through the people and
relationships we have around us. So at
its core, what we're trying to do is map
out all of those trust relationships,
which you can call, colloquially, most of
the time, friendships." He calls this map
the social graph, and it's a network of an
entirely new kind.
-TIME Magazine, 2011
52. 10 FACEBOOK TIPS
1. Reach out to other churches.
2. Take your fans behind the pulpit.
53. 10 FACEBOOK TIPS
1. Reach out to other churches.
2. Take your fans behind the pulpit.
3. Go beyond the ministry.
54. 10 FACEBOOK TIPS
1. Reach out to other churches.
2. Take your fans behind the pulpit.
3. Go beyond the ministry.
4. Ask for input from fans.
55. 10 FACEBOOK TIPS
1. Reach out to other churches.
2. Take your fans behind the pulpit.
3. Go beyond the ministry.
4. Ask for input from fans.
5. Be visual.
59. 10 FACEBOOK TIPS
6. Make everything an event.
7. Don’t just ask for things.
8. Don’t forget the basics.
60. 10 FACEBOOK TIPS
6. Make everything an event.
7. Don’t just ask for things.
8. Don’t forget the basics.
9. Offer exclusive content.
61. 10 FACEBOOK TIPS
6. Make everything an event.
7. Don’t just ask for things.
8. Don’t forget the basics.
9. Offer exclusive content.
10.Check out other tools (Apps).
62. GROUPS (new-ish)
Private Group Communication
Does not show up in your profile
Multiple Administrators
Best for 3-150 people
Send messages, Share documents, Chat
67. GOOGLE
goo.gl
Shortened URLs
QR Codes
Alerts (Google News & Reader)
68. GOOGLE+
plus.google.com
Create circles
Link Accounts
Share Info & Have Hangouts!
69. YELP
Get reviews
Get found
Mission Bay Community Church (SF)
70. OUR AGENDA
Welcome
Social Media Philosophy
Facebook
Google & Yelp
Foursquare & Check-Ins
Twitter
Blogging
Audio/Video Broadcast
The Kitchen Sink
71. LOCATION BASED SOCIAL NETWORKS
Foursquare, Gowalla, Yelp/Facebook
“Check-Ins” - Rewards
Mayor Specials
Word Gets Out - Location Shared
Connect with People in your Community
72.
73. OUR AGENDA
Welcome
Social Media Philosophy
Facebook
Google & Yelp
Foursquare & Check-Ins
Twitter
Blogging
Audio/Video Broadcast
The Kitchen Sink
74. Twitter in Plain English
Follow Your Interests.
Discover Your World.
75. AMBIENT AWARENESS
"They call it “ambient awareness.” It is, they say, very much like being
physically near someone and picking up on his mood through the little things
he does — body language, sighs, stray comments — out of the corner of your
eye. This is the paradox of ambient awareness. Each little update — each
individual bit of social information — is insignificant on its own, even
supremely mundane. But taken together, over time, the little snippets
coalesce into a surprisingly sophisticated portrait of your friends’ and family
members’ lives, like thousands of dots making a pointillist painting. This was
never before possible, because in the real world, no friend would bother to
call you up and detail the sandwiches she was eating." (source link)
76. USES OF TWITTER
Pushing Content
Events
Listening
Search
News
82. Posterous WordPress
Free Free
Posts to all sites Best blogging
Easy Group Blogs platform
Handles All Media Best themes/
types (photos, designs
audio, video) Very powerful
83. Posterous
Share any type of media • Post by Email
Custom Themes • Posterous Apps
Autopost to all the popular sites
Easy to share content • Free
Custom Domain Names
84. OUR AGENDA
Welcome
Social Media Philosophy
Facebook
Google & Yelp
Foursquare & Check-Ins
Twitter
Blogging
Audio/Video Broadcast
The Kitchen Sink
85. AUDIO & VIDEO BROADCAST
YouTube/Vimeo: Pre-recorded Video
USTREAM: LIVE Video
Podcasting: Pre-recorded Audio
BlogTalkRadio: LIVE Audio
Posterous: Pre-recorded Audio
99. HOT TIPS
• Have a personal email
• Make a Google Profile
• Consider Using Posterous
100. HOT TIPS
• Have a personal email
• Make a Google Profile
• Consider Using Posterous
• Use an RSS Reader
101. HOT TIPS
• Have a personal email
• Make a Google Profile
• Consider Using Posterous
• Use an RSS Reader
• Do. Not. Use. Internet. Explorer. Use
anything other than it (Chrome, Safari,
Firefox)
102. HOT TIPS
• Have a personal email
• Make a Google Profile
• Consider Using Posterous
• Use an RSS Reader
• Do. Not. Use. Internet. Explorer. Use
anything other than it (Chrome, Safari,
Firefox)
• Comment, comment, comment!
103. HOT TIPS
• Have a personal email
• Make a Google Profile
• Consider Using Posterous
• Use an RSS Reader
• Do. Not. Use. Internet. Explorer. Use
anything other than it (Chrome, Safari,
Firefox)
• Comment, comment, comment!
• Purchase URLs
106. HOT TIPS
• Get a Password App (1Password,
LastPass)
• Choose Usernames Carefully
107. HOT TIPS
• Get a Password App (1Password,
LastPass)
• Choose Usernames Carefully
• Choose a Good Profile Pic
108. HOT TIPS
• Get a Password App (1Password,
LastPass)
• Choose Usernames Carefully
• Choose a Good Profile Pic
• Links, Links, Links
109. HOT TIPS
• Get a Password App (1Password,
LastPass)
• Choose Usernames Carefully
• Choose a Good Profile Pic
• Links, Links, Links
• Nings & Wikis
110. HOT TIPS
• Get a Password App (1Password,
LastPass)
• Choose Usernames Carefully
• Choose a Good Profile Pic
• Links, Links, Links
• Nings & Wikis
• Use Wasted Time
111. HOT TIPS
• Get a Password App (1Password,
LastPass)
• Choose Usernames Carefully
• Choose a Good Profile Pic
• Links, Links, Links
• Nings & Wikis
• Use Wasted Time
• Use Facebook Lists
114. HELPFUL BLOG POSTS
• Signing Up For & Using Twitter
• Should Your Church or Religious
Organization Be on Twitter?
115. HELPFUL BLOG POSTS
• Signing Up For & Using Twitter
• Should Your Church or Religious
Organization Be on Twitter?
• How to Best Use Social Media to
Enhance Your Church’s Mission Trips
117. HELPFUL BLOG POSTS
• “What? You’re Not Using” Tech Blog
Series (focusing on 1Password,
Dropbox, Evernote, Clippy,
TeamViewer, Reeder, Posterous,
WordPress, VisualHub and Preview