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Dalla comunità alle community 
CON LA PARTECIPAZIONE DI 
COL PATROCINIO DI 
DIGITAL E SOCIAL ENVIRONMENT 
Chiara Colombo #SODdigienv
Ovvero: 
objects in design are different than they appear … 
Digital e social environment 
1
I’m not bad, I’m just drawn that way 
ME 
1 year old 
Digital e social environment 
2
I’m not bad, I’m just drawn that way 
an okay-maybe-not-so-bad story 
Digital e social environment 
3
Do or don’t. There is no try 
Digital e social environment 4
Do or don’t. There is no try 
We are the master of our design 
… And I try 
… ever 
… and ever! 
Digital e social environment 5
Follow the design Luke! 
Design is everywhere 
Digital e social environment 6
So what is design? 
Design is a perspective 
OBJECT 
PATH 
Digital e social environment 7
So what is design? 
Design is a perspective 
NETWORK 
Digital e social environment 8
Well, what is network design focused on? 
Relations! 
Digital e social environment 9
Environment? 
Here we go! 
O 
P 
N 
R 
ENVIRONMENT 
Digital e social environment 10
Digital Environment? 
We already have cyberspazio… 
a simulated "place" made through the 
use of one or more computers 
cyberspazio 
“Un’allucinazione consensuale” – Robins 2000 
“Un immaginario tecnologico che non ha 
nulla a che fare con il mondo reale” – 
Robins 2000 
UN AMBIENTE VIRTUALE IN CUI GLI 
INDIVIDUI POSSONO ESPRIMERSI 
TRAMITE IDENTITA’ VIRTUALI E 
TRASCENDERE I LIMITI STESSI DELLA 
LORO UMANITA’. 
Digital e social environment 11
Digital Environment? 
We already have cyberspazio… 
SO WHAT? 
L’IMPIEGO E LO SVILUPPO – ANCHE IPER AVANZATO – DELLA TECNOLOGIA NON BASTA 
PER IL DELINEARSI DI UN DIGITAL ENVIRONMENT… 
Wikipedia stessa non esisterebbe se all’affermarsi delle nuove tecnologie o piattaforme 
collaborative non si fosse affiancato un cambiamento culturale in chiave di: 
PRATICHE COLLABORATIVE E SHARING DELLE INFORMAZIONI. 
lunghezza 
larghezza 
profondità 
tempo 
racconta il qui e ora, ma 
rende anche possibile il 
passato e il futuro: 
è ciò che è 
più propriamente umano 
Digital e social environment 12
Digital Environment vs. Cyberspazio 
L’ambiente digitale è un LUOGO e non semplicemente uno spazio; 
In quanto LUOGO l’ambiente digitale può essere ABITATO e non semplicemente usato; 
In quanto ABITATO l’ambiente digitale può ospitare le RELAZIONI fra le persone; 
LUOGO OSPITALE NON LUOGO DIGITALE 
INABITATO 
salto di qualità 
BUG 
entropia del sistema 
EMERGENZA 
crescita del sistema 
Digital e social environment 13
How to? 
Here we go! 
O 
P 
N 
R 
environment 
workflow dei contenuti 
relazione fra tool / contenuti / utenti 
relazioni fra utenti 
Digital e social environment 14
THYOANUK 
chiara.colombo@hitrea.it 
@chiarinacolombo

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Digital & Social Environment - Chiara Colombo

  • 1. Dalla comunità alle community CON LA PARTECIPAZIONE DI COL PATROCINIO DI DIGITAL E SOCIAL ENVIRONMENT Chiara Colombo #SODdigienv
  • 2. Ovvero: objects in design are different than they appear … Digital e social environment 1
  • 3. I’m not bad, I’m just drawn that way ME 1 year old Digital e social environment 2
  • 4. I’m not bad, I’m just drawn that way an okay-maybe-not-so-bad story Digital e social environment 3
  • 5. Do or don’t. There is no try Digital e social environment 4
  • 6. Do or don’t. There is no try We are the master of our design … And I try … ever … and ever! Digital e social environment 5
  • 7. Follow the design Luke! Design is everywhere Digital e social environment 6
  • 8. So what is design? Design is a perspective OBJECT PATH Digital e social environment 7
  • 9. So what is design? Design is a perspective NETWORK Digital e social environment 8
  • 10. Well, what is network design focused on? Relations! Digital e social environment 9
  • 11. Environment? Here we go! O P N R ENVIRONMENT Digital e social environment 10
  • 12. Digital Environment? We already have cyberspazio… a simulated "place" made through the use of one or more computers cyberspazio “Un’allucinazione consensuale” – Robins 2000 “Un immaginario tecnologico che non ha nulla a che fare con il mondo reale” – Robins 2000 UN AMBIENTE VIRTUALE IN CUI GLI INDIVIDUI POSSONO ESPRIMERSI TRAMITE IDENTITA’ VIRTUALI E TRASCENDERE I LIMITI STESSI DELLA LORO UMANITA’. Digital e social environment 11
  • 13. Digital Environment? We already have cyberspazio… SO WHAT? L’IMPIEGO E LO SVILUPPO – ANCHE IPER AVANZATO – DELLA TECNOLOGIA NON BASTA PER IL DELINEARSI DI UN DIGITAL ENVIRONMENT… Wikipedia stessa non esisterebbe se all’affermarsi delle nuove tecnologie o piattaforme collaborative non si fosse affiancato un cambiamento culturale in chiave di: PRATICHE COLLABORATIVE E SHARING DELLE INFORMAZIONI. lunghezza larghezza profondità tempo racconta il qui e ora, ma rende anche possibile il passato e il futuro: è ciò che è più propriamente umano Digital e social environment 12
  • 14. Digital Environment vs. Cyberspazio L’ambiente digitale è un LUOGO e non semplicemente uno spazio; In quanto LUOGO l’ambiente digitale può essere ABITATO e non semplicemente usato; In quanto ABITATO l’ambiente digitale può ospitare le RELAZIONI fra le persone; LUOGO OSPITALE NON LUOGO DIGITALE INABITATO salto di qualità BUG entropia del sistema EMERGENZA crescita del sistema Digital e social environment 13
  • 15. How to? Here we go! O P N R environment workflow dei contenuti relazione fra tool / contenuti / utenti relazioni fra utenti Digital e social environment 14