Wrapping up several weeks of talking about the Lean Canvas this week we worked on taking that information and applying it so our social media channels.

1. The SMART Group
Feb 2 2012
Dale Dillon & Michael Gray
Lean Canvas
Revenue Streams &
Social Media Plans

2. The SMART Team:
Dale Dillon Lips
Christopher Porter
Sherif Morgan
Aaron Eden
Angela Moore
Michael Gray
Danielle Lips, Media Asst.

3. Content Recipe
Your Message

4. Communicating Your Message &
Choosing Tools
•Who are you trying to reach?
•Who is your target audience from the lean
canvas?
•What characteristics can we learn about
them?
•How can we research our audience?
•Google & Other research
•Hint – Ask questions online
•Facebook
•Twitter
•Linked-in

5. Right Audience

6. Communicating Your Message &
Choosing Tools
•What is your message?
•What is your UVP?
•Can you communicate it as is?
•How many ways can you say it?
•How can you say it without saying it?
•Testimonials
•Written
•Video
•Recommendations

7. Communicating Your Message &
Choosing Tools
•When is the best time to reach my
customer?
•Posting Calendar
•What days are best for my customer ?
•What time of day are they most likely to see it?
•How often should I post on each platform?
•What is too much posting?
•What is too little posting?
•What is just right posting?

8. Right Message

9. Communicating Your UVP & Message
•Which platforms should you use?
•Outbound Marketing
•Print, TV, Radio, Direct Mail
•Inbound Marketing
•Blog
•Newsletter
•Facebook
•Twitter
•LinkedIn
•Youtube

10. Right Audience + Right Message +
Right Tools =
Almost There!

11. Communicating Your UVP & Message
•How do we get people to listen
Create Great Content!
Be Consistent!

14. Right Audience + Right Message +
Right Tools + Great Content + Posting
Consistency = TASTY