This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.

1. 10 Rules for Growing your
Florist Business with Social
Media & Mobile Marketing
Presented By: Michael Tucker

2. Overview
• Welcome
• Who’s here?
• Where does social media fit?
• 10 Rules
• Q&A

3. So…Let’s start asking a BIG
question

4. Where does social media fit
into your internet marketing
efforts?

5. Where Does Social Media Fit?
Traffic
Generation Capture &
Content Conversion
Traditional
Creation
Marketing &
PR CRM/email
Website/Blog
$
The Foundation system
SEO + Local Search
Creative & Powerful
Google, Yahoo, Bing Measurement of
Messaging,
Results
Text, Video & Audio
Paid Online
Advertising Track Actions & ROI
(Views, clicks, visits, likes,
comments, retweets, leads,
Core Elements of calls, sales
Social Media &
Internet Marketing
for Small Business Mobile
Marketing

6. Let’s zoom in to the social
media component…

7. Wheel of Social Fortune
PR (Radio, TV,
Newspaper,
Guest Blogging,
Print
Publications,
Online Articles)
Facebook
YouTube
Website/
Blog Twitter
LinkedIn
Mobile/Text
(SMS) List
Email
Goal: make all these areas List
work together to build
community and increase
brand engagement

8. Let’s discuss 10 Rules that
will answer these questions.

9. Rule # 1
• Choose your business goals then your
social media goals

10. Example
• Business Goals:
– Increase local sales by 15% next year
– Build deeper relationships in key channels of
opportunity to increase referral sales
– Reduce customer service wait time by 50%
– Enter the British market within next year

11. Example (cont’d)
• Social Media Goals
– Build brand awareness
– Increase lead generation
– Build Community
– Enhance Customer service
– Recruit quality employees

12. Rule # 2
• Update current marketing plan and/or
• Create a social media plan to support goal
achievement

13. Elements of a Social Media
Plan
• Goals
• Target Market
• Selection of social networks ( and 3rd party tools)
and how they will be used
• Integration Strategy
• Management Strategy
• Metrics Plan
• Budget
• Schedule

14. Rule # 3
• Choose your Social platforms wisely
– Only setup platforms that will help you
achieve your goal and that you will actually
use
– Just because it exist doesn’t mean you need
to use it
– An unattended profile is worst than none at all

15. • 900 Million Users • 400 Million Users • 200M
• Mobile Updates Professionals
•140 Character Limit
• Branding
• Picture Albums •Laser Target Followers •Average income
• Groups (Florist of FB)
$100K +
•Target Geographically
• Promote Events or Keyword •Locate Industries
• Personal & Business or Executives
Pages •More Aggressive
Marketing •Group Participation
• USE: Maintaining
Relationship & •Lead Generation •Recommendations
Community
•Keyword Research •Introductions
•Monitor Brand •USE: Connecting
•2 Billion Views a day
with influencers and
•Build Relationships •USE: Build Buzz and decision makers
•Building Buzz gaining exposure
•USE:Education,
Entertainment, & Social Advertising
Relateability

16. Introducing…
• Google +
• Pinterest
• 4 Square
• Skype
• Mobile Ads

17. Rule # 4
• Look for ways to integrate Social Media
with PR & other forms of marketing

18. Rule # 5
• Customize social brand experience
– Customers will judge your success by how
successful your FB page looks

21. Rule # 6
• Become Easy to find with…
• Google Places
• Bing & Yahoo Local
• Review & Directory Sites
– Merchant Circle
– City Search
– Super Pages
– Yellow Pages
– Yelp

25. Rule # 7
• Use video to build relationships and create
conversions
• Tell a story
• Educate customers
about your product or
industry
• Show what it’s like
behind the Scene
• Share testimonials

26. Rule # 8
• Don’t forget about QR codes and Text
messaging
Get Double Text Credits
Promo Code:
SOCIALMOBILEBUZZ

27. Rule # 9
• Grow nationally and or internationally with
webinars and online training
– Provide training about your industry
– Educate clients about choosing the right
product
– Educate clients about your products
– Just help people solve their problems!

28. Rule # 10
• Work together and have fun
• “Like” supporting
businesses
• Comment on each
other’s Walls
• Tag other’s in company
post
• Recognize the success
of other local firms

29. Thank You!
Text SMbuzz to 69302
Social Mobile Tips and 25% off a
Social Media Plan
Phone:520-309-5295
SocialMobileBuzz.com