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Phil Baumann
1.
2.
3.
Health is Social
Social Is Health
4.
Healthcare Is Technology
5.
Social Media Is
Technology
6.
Ergo: Healthcare Must
Understand Social Media
7.
8.
Technology Is
More Than: Tools Gadgets Techniques
9.
The Essence
of Technology is…
10.
11.
What Can We
Reveal?
12.
Hardware versus Software
Or: Why Marketers Are Confused
13.
14.
15.
Patient Empowerment: Content
versus Information
16.
Content Is… Expression
of Knowledge , Experience & Wisdom Created to Change a Mind
17.
Information Is… Relevant
Data Right Time Right Context Right Process To Make a Decision Based on Risk
18.
4 States of
Patient Empowerment
19.
20.
Content Empowers the
Mind Information Empowers the Patient
21.
It’s About the
Audience , Stupid Conversation Is Just Possible Now
22.
Assess Your
Audience On Its Empowerment State. Proceed Accordingly
23.
Master of Content
Master of Ceremonies Master of Conversation Lead Your Audience:
24.
25.
26.
Vision Mechanics Process
27.
28.
29.
30.
Live-tweeting Surgery
31.
CDC & Social
Media
32.
“ CDC encourages
the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”
33.
CDC’s Twitter Metrics
34.
HIPAA Today
35.
21 st
Century Health Care Content Connection Community Care
36.
What’s the Goal?
Safe & Effective Online Presences Freedom of Choice Protect Boundaries
37.
Benefits Community meets
a basic human need Frees Healthcare Professionals Crowd-sourcing Research
38.
Costs Privacy Violations
Boundary crossing Dignity Blows Insurance Company & Employer Monitoring
39.
Is Privacy Dead?
40.
Is Dignity The
New Privacy? Technology Will Violate Privacy Vigilant Struggle for Dignity Rights Relationship between People & Technology
41.
42.
43.
44.
45.
The Web and
Marketing: Is It a Dream ? …Or a Nightmare ? (Comic Sans is a nightmare ;)
46.
Your 1 st
Step Isn’t Listening: You Must First Develop….
47.
… Web Position
Statement!
48.
49.
Health is Social
Social Is Health
50.
Twitter Follow Recommendations
51.
@SusannahFox @LeeAase @EdBennett
@KentBottles
52.
@Shwen @jonmrich @PharmaGuy
@WhyDotPharma
53.
@DaphneLeigh @2HealthGuru @ahier
@drval @Doctor_V
54.
Twitter Chatter
55.
@RNchat #RNchat #hcsm
- #hcsmeu - #SocPharm
56.
57.
@PhilBaumann PhilBaumann.com
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