Nell’iperspazio con Rocket: il Framework Web di Rust!
Peter Farrell
1. PREPARED FOR SMP 11/6/11 Connecting people to the things they love It’s a matter of time-within the next five or so years-before more business will be done on Facebook than Amazon.” CMEA Capital
4. UK DE IT JN ‘ 08 ‘ 87 ‘ 88 ‘ 89 ‘ 90 ‘ 91 92 ‘ 93 ‘ 94 ‘ 95 ‘ 96 ‘ 97 ‘ 98 ‘ 99 ‘ 00 ‘ 01 ‘ 02 ‘ 03 ‘ 04 ‘ 05 ‘ 06 ‘ 07 $7B $6B $5B $4B $3B $2B $1B ‘ 09 QVC, INC. REVENUE (US$) INTL US ‘ 10 In its first two decades, QVC shipped more than a billion orders to over 45 million customers on three continents. With global sales of $7.8 billion, QVC is three times the size of its next largest competitor, and in the U.S. now ranks second only to CBS among all American TV networks in terms of revenues. With over $2 billion in internet sales, QVC is now among the world’s largest dotcoms. But QVC is more than a TV network or dotcom. At its heart, QVC is a retailer. And like any good retailer, it succeeds not by selling items, but by continually pleasing its customers. A Global Business US
5. A Retail/Media Hybrid 5,000-15,000 QVC orders/hour 0 500,000 1,000,000 1,500,000 ~500,000-1,500,000 QVC viewers/hour Source: QVC MR&SA Q : Is QVC “sales” or “marketing”? A : yes. QVC typically generates 5,000-15,000 orders per hour. Meanwhile, QVC will reach up to 1.5 million viewers for at least some portion of that same hour. Figuratively speaking, for every thousand orders that QVC takes, hundreds of thousands more consumers are being predisposed to look for the brand at retail.
7. Our Most Revealing Statistics overall satisfaction ease of doing business intention to reorder Top Box Rating 2008 7 out of 7 % of revenues derived from repeat customers
10. Favorable Demographic Growth WOMEN AGED 35-44 20.6M PROJECTED GROWTH: +0.5% WOMEN AGED 25-34 20.6M PROJECTED GROWTH: +1.0% WOMEN AGED 45-54 22.7M PROJECTED GROWTH: -0.9% WOMEN AGED 55+ 41.7M PROJECTED GROWTH: +2.4% SOURCE: Population Division, US Census Bureau Aug 2008 It’s all about her
11. She is a passionate shopper Sees shopping as a way of engaging with the world It’s more than just buying “stuff” It’s new ideas for everyday life It’s inspiration It’s creating a community of experts, inventors, owners, dreamers, customers, employees together It’s about everyone sharing their life experiences
12. So who are we? QVC is a Global shopping community that offers an experience that is as much about entertainment and enrichment as it is about buying. We’re here to make genuine connections—really!
28. Red Carpet Ready, LA Getaway Flyaway Contest Winners, fresh off the red carpet at the Four Seasons, after their VIP Hollywood makeover with Mike George, President and CEO
46. 79M friends that listen to their friends Social endorsement (seeing that my friend likes a brand) drives a 2x increase in brand awareness and 4x increase in purchase intent -Nielsen
47. 79M friends that listen to their friends Social endorsement (seeing that my friend likes a brand) drives a 2x increase in brand awareness and 4x increase in purchase intent -Nielsen
48. Fan love to share… 68% indicate they are very likely to recommend a product Fans spend more… Fans of CPG brands reported spending $71.84 more per year than non Fans “ 51% of users who like a Page are more likely to buy from that brand”
Expanding reach / access across TV platforms Creating a best-in-class Internet platform Rapid deployment of new media extensions Driving tight integration across all channels One brand, one experience Content leverage No preferential treatment – customer choice
