1. The Stories
Behind The Book
Jason Falls
Philadelphia, Pa.
nobullshitsocialmedia.com
The All‐Business, No‐Hype Guide to Social Media Marke<ng

2. What the purists say ...
sxch.hu
• You must be human
• You must engage
• You must join the conversa?on
The All‐Business, No‐Hype Guide to Social Media Marke<ng

3. What the purists don’t say ...
Mike Baldwin - Shutterstock.com
• How to drive business
• How to plan strategically
• How to measure it
The All‐Business, No‐Hype Guide to Social Media Marke<ng

4. Finding the B.S.
The All‐Business, No‐Hype Guide to Social Media Marke<ng

5. Finding The B.S.
The All‐Business, No‐Hype Guide to Social Media Marke<ng

6. BULLSHIT!
iStockPhoto.com
The All‐Business, No‐Hype Guide to Social Media Marke<ng

7. Finding The B.S.
The All‐Business, No‐Hype Guide to Social Media Marke<ng

8. B.S.!
iStockPhoto.com
The All‐Business, No‐Hype Guide to Social Media Marke<ng

9. Finding The B.S.
The All‐Business, No‐Hype Guide to Social Media Marke<ng

10. B.S.!
iStockPhoto.com
The All‐Business, No‐Hype Guide to Social Media Marke<ng

11. The Truth
Synthmaniac on Shutterstock.com
The All‐Business, No‐Hype Guide to Social Media Marke<ng

12. 7 Business Drivers of
Social Media Marke?ng
• Enhance Branding & Awareness
• Protect Your Reputa?on
• Enhance Public Rela?ons
• Build Community
• Enhance Customer Service
• Facilitate Research & Development
• Drive Sales & Leads
The All‐Business, No‐Hype Guide to Social Media Marke<ng

13. Enhance Branding & Awareness
The All‐Business, No‐Hype Guide to Social Media Marke<ng

14. Protect Your Reputa?on
The All‐Business, No‐Hype Guide to Social Media Marke<ng

15. Enhance Public Rela?ons
Matt Callow on Shutterstock.com
The All‐Business, No‐Hype Guide to Social Media Marke<ng

16. Build Community
The All‐Business, No‐Hype Guide to Social Media Marke<ng

17. Enhance Customer Service
iStockPhoto.com
The All‐Business, No‐Hype Guide to Social Media Marke<ng

18. Facilitate R&D
The All‐Business, No‐Hype Guide to Social Media Marke<ng

19. Drive Sales
Miss Shirley’s
The All‐Business, No‐Hype Guide to Social Media Marke<ng

20. Now What?
Dieaugenwiede on Shutterstock.com
The All‐Business, No‐Hype Guide to Social Media Marke<ng

21. What about ROI?
sxch.hu
The All‐Business, No‐Hype Guide to Social Media Marke<ng

22. 7 Business Drivers of
Social Media Marke?ng
• Enhance Branding & Awareness
• Protect Your Reputa?on
• Enhance Public Rela?ons
• Build Community
• Enhance Customer Service
• Facilitate Research & Development
• Drive Sales & Leads
The All‐Business, No‐Hype Guide to Social Media Marke<ng

23. What about ROI?
sxch.hu
The All‐Business, No‐Hype Guide to Social Media Marke<ng

24. What about ROI?
Customer Sa<sfac<on Scores New Product Ideas
Faster Response Times
Higher Search Engine Results
More Subscribers
Higher Reten<on Rate
What do I get in return?
More Online Media Coverage Lower Cost‐Per Lead
Lower Call Center Costs
Faster Response Times
Website Traffic
The All‐Business, No‐Hype Guide to Social Media Marke<ng

25. Being Social
Lasse Kristensen on Shutterstock.com
The All‐Business, No‐Hype Guide to Social Media Marke<ng

26. Being Social
City of Pikeville
The All‐Business, No‐Hype Guide to Social Media Marke<ng

27. There’s more where
this came from!
Jason Falls Erik Deckers
@JasonFalls @edeckers
nobullshitsocialmedia.com
The All‐Business, No‐Hype Guide to Social Media Marke<ng