1. By
Karen May Dy
Social Media Marketing Specialist,
Internet Marketing Virtual Assistant

2.  Social media are media for social
interaction, using highly accessible and
scalable publishing techniques. Social
media uses web-based technologies to
turn communication into interactive
dialogues.
- Wikipedia

3.  Building “social authority” is one of the
keys that make a campaign a success.
This means establishing yourself as an
expert in your industry
 Giving valuable content to the
community through the various social
networks
 This builds your expert status and builds
awareness of your brand

5.  Blog – content is king!
 Connect with like-minded individuals, JV
partners, target audience
 Create videos and share them with the
world
 Share your content virally on the web for
FREE
 Advertise on social networks

6.  Microblogging – Twitter
 Social Bookmarking – Digg, StumbleUpon
 Video – YouTube, Vimeo
 Photo Sharing – Flickr
 Social Networks – Facebook, LinkedIn
 Forums
 Review Sites – Yelp
 Places – Foursquare

7.  Put your marketing on autopilot so you
can focus more on other things
 Spread your message virally through
various social media sites
 Help you find your target audience and
connect with them
 Help you build your expert status so
people will get to know you

8.  What is your objective for using social
media?
 What would you like to promote online?
 Who is your target audience?
 Are you willing to dedicate time to have
personal interaction in the social networks?

9. Follow me on my social
networks:
http://twitter.com/socialmediagurl
http://www.facebook.com/SocialM
ediaMarketingGirl
Visit my website:
http://smartvirtualedge.com