Social Media Gurukul provides an overview of social media and its importance. It discusses key statistics about major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It explains that users are having conversations on these platforms by seeking advice, giving advice, commenting, sharing, and discussing. The importance of social media is highlighted as improving search results, building online profiles, increasing brand awareness, and networking. Case studies demonstrate how social media works and its impact. The presentation emphasizes the need for marketers to adapt their strategies to the growth of social media.

1. Social Media Gurukul
An initiate of BachSpot Consulting Services Pvt. Ltd. and F.A.R.E

2. About Social Media Gurukul
$ %
! & '
"
#
(
#
"
,
!
!
We are actually
“Work in Progress” as far as
% !) * +
our learning in Social Media
Marketing is concerned……!

3. In this presentation
….. We shall address…..
Some facts to go with the flow
Importance of social media

4. Social Media
Social media is the media for social
interaction, using highly accessible and
scalable communication techniques.
Social media is the use of web-based
and mobile technologies to turn
communication into interactive
dialogue - wiki theoretically a technology for
sharing information and
facilitating conversations
between people in an easy
and social manner
“It’s media (content that is published) with a
social (anyone can add to it) component.”
~ Mike Volpe of HubSpot

5. Some statistics to go with the flow: facebook
There more than 600 Million facebook
users as on Jan 2011.
If it was a country, it would have been the
third largest country in the world
Facebook monthly growth in 2011 is 3.57%
According to Social Media Today as of
April 2010, it is estimated that 41.6% of the
U.S. population has a Facebook account.
50% of active FB users log on to FB in any
given day
Average user has 130 friends
People spend over 700 billion minutes per
month on facebook
Average user spends 31.21 mins / day
Daily page views/user 12.68

6. Some statistics to go with the flow: facebook
There are over 900 million objects that
people interact with (pages, groups,
events and community pages) in FB
Average user is connected to 80
community pages, groups and events
Average user creates 90 pieces of content
each month
More than 30 billion pieces of content
(web links, news stories, blog posts, notes,
photo albums, etc.) shared each month.
70% of Facebook users are outside the
United States
Entrepreneurs and developers from more
than 190 countries build with Facebook
Platform
People on Facebook install 20 million
applications every day

7. Some statistics to go with the flow: facebook
Every month, more than 250 million people
engage with facebook on external
websites
Since social plugins was launched in April
2010, an average of 10,000 new websites
integrate with facebook every day
More than 2.5 million websites have
integrated with facebook until date
There are more than 200 million active
users currently accessing facebook
through their mobile devices.
People that use facebook on their mobile
devices are twice as active on facebook
than non-mobile users.
There are more than 200 mobile operators
in 60 countries working to deploy and
promote facebook mobile products

8. Some statistics to go with the flow: twitter
Since its creation, in March 2006, Twitter has
gained popularity worldwide and is
estimated to have 190 million users.
Generates 65 million tweets a day
Handles over 800,000 search queries per
day.
It is sometimes described as the "SMS of the
Internet".
Daily Page Views / user : 3.51
Daily Time on site / user: 7.00667 mins
Towards the end of last year, the average
number of tweets per day was over 27.3
million.
The average number of tweets per hour
was around 1.3m.

9. Some statistics to go with the flow: twitter
At the current rate, Twitter will process
almost 10 billion tweets in a single year.
72.5% of all users joining during the first five
months of 2009
In terms of new twitter users, India is the 9th
growing country.
93.6% of users have less than 100 followers,
while 92.4% follow less than 100 people
Pear Analytics analyzed tweets (originating
from the US and in English) and separated
them into six categories:
* Pointless babble – 40%
* Conversational – 38%
* Pass-along value – 9%
* Self-promotion – 6%
* Spam – 4%
* News – 4%

10. Some statistics to go with the flow: Linkedin

11. Some statistics to go with the flow: Linkedin
As of 1 January LinkedIn reports
more than 90 million registered
users, spanning more than 200
countries and territories
worldwide.
Quantcast reports Linkedin has
21.4 million monthly unique U.S.
visitors and 47.6 million globally
The membership grows by a new
member approximately every
second.
About half of the members are in
the United States and 11 million
are from Europe.
With 3.5 million users, India has
the fastest-growing network of
users as of 2010.

12. Some statistics to go with the flow: Linkedin
The purpose of the site is to allow
registered users to maintain a list of
contact details of people they know and
trust in business. The people in the list are
called Connections.
This list of connections can then be used in
a number of ways:
It can then be used to find jobs, people
and business opportunities recommended
by someone in one' contact network.
s
Employers can list jobs and search for
potential candidates.
Job seekers can review the profile of hiring
managers and discover which of their
existing contacts can introduce them.
Users can now follow different companies
and can get notification from them

13. Some statistics to go with the flow: youtube
3rd Largest Site on the Internet
# 1 Largest video site on the web
300MM Worldwide Visitors a Month
100 Million Visitors per Month
5 Billion Video Streams Every month – 40%
of all videos online (Do the Math – 5
Billion / 300 million worldwide visitors = 17
streams a month per person)
15 Hours of video uploaded every minute
With nearly 3.5 million people visiting the
site every single day, the type of videos
they watch and interact with, has a
huge impact on the way we view the
world.
How can we forget the videos of January
25th Egypt Revolution in youtube?

14. Some statistics to go with the flow: youtube
Exceeds 2 billion views a day
24 hours of video uploaded every
minute
Average person spends 15mins a
day on youtube
70% of youtube traffic comes
from outside of US
Localized in 23 countries across
24 different languages
The number of advertisers using
display ads on youtube increased
10 fold in the past year
The combination of better search
and discovery (in addition to
more content ) has driven daily
minutes per user up 55% in 2009

15. Some statistics to go with the flow: youtube
Over 3 million people are
connected and auto sharing
to at-least one social network
An auto share tweet results in 7
new youtube.com sessions
youtube video consumptions
across social networks:
Facebook 46.2 years of
youtube videos watched
in a day
myspace- 5.6 years of
youtube videos watched
in a day
orkut - 12.7 years of
youtube videos watched
in a day
Hi5 -1.2 years of youtube
videos watched in a day

16. What are users doing: Having conversations
With the unprecedented
growth amongst the prominent
social media sites, there is no
way that one can ignore them
Essentially, everyone seems to be
conversing in the blogospheres,
social media networking sites,
forums, membership sites, etc. and it
is getting louder day by day
Users are seeking
advice, giving advice,
commenting, sharing,
raving, discussing, etc.

17. Conversations
It’s people talking to each
other
It’s being social on the
internet
Sharing
Asking
Advising
Discussing
Referring
Raving
Bitching
Fun
And the conversations are
getting louder.

18. Importance of Social Media
- . . . 0 . . .
+ . .
$ .
" - .
$ . .
+
!. .
/ !. .
1
2 .
1 .
3 . !. .
/
4 . . . .
,5 / . .
! ..

19. Social Media helps and hence its importance
Improve search results
Build online profile and reputation
Targeted visitor traffic to company website
The ability to interact with customers and
potential customers
Networking increases your reach
Directly through your contacts
Indirectly through your contacts contacts
Increased sales through increased brand
awareness

20. Importance of Social Media

21. How does it work – the facebook phenomenon
#
#
$ #
#%&'#
# #
#
#
..
! 6. 6.7 8. . . ( .
# . . . . . . !
)
. ..
! . .
' . . . . . .
' . .. . . !
)
!. . . . . .. . . . . . . . . . . . .
.. . . !
) .

22. How does it work – the facebook phenomenon
The Maths
. .
•! . . . 6. 7 8. .
. .
' . 9. *
%''#
) ! #
•0 . :. . .
' .
. .
. . . . .
' . .
. . .
. . . . .. .
. . . ;)
. . 9. . .
'
' . . . . %'''# ! #
9. )
# # #
•0 . :. . .
' ' .
) . . . . . .
. < . . . .
. .
' . . . .
. . . . %'(
' ' 9. '''# ! #
) . . . . . # # #+
! #
. . . . • .=. . . . .
>
;) !
. . ' :. . . .
. . ?'
' ?' .
. %%%''#
9. +
• .. ,- .#

23. Social Media: Case Study 1
3 .
+ . . . .
. . . .
. . . . .
/ . . ; .
.. . . .
. . . . .
. . 7$ .
8. . . .
. . . .
< .
.. < . . . . . . . . .
. . . . .
3 + . .
. .
7% 8. . . . . <
. .

24. Social Media: Case Study 2
" <" . . . . . . . .
. . < < < .
/ . .
. . . . . . .
. .
. . .. . .
. . . . .
. . . . . . . .
" <" . . . .
) . . . .
. . . . . . .
. . . . . .
.
$ . . . . . . . .
/ .
. . . ( . . .. . .. .
. .. . . . . . . . . . .
. .
- . . . . . .
. . . .

25. Social Media: Case Study 3
@ .
" . . .
# . . . . . / . ./+ %.
. . . . . . . . . . .
. . . . . . . . . . . .
. . . . . . < . . . . . .
. . . . . . . . . ;.
@
!. . . .
@
.. . . .
/
. . . .
/ . ./ . .
. . .
. . . .
. . . ;.
.. . . .
. . . .. .
. . .

26. what does it mean?
Marketers need to re-draw their
strategies to reach out to their
prospects
Listen, Listen, Listen
Converse, Converse, Converse
Provide, Provide, Provide
Relationship Marketing will grow in
importance
It won’t be whether you are doing
Social Media Marketing or not but
How well you are doing it.
Re-work and Re-learn for Marketers
Career opportunities for aspiring
social media marketers

27. Contact us
We offer Certified Social
Media Coaching Programs
www.SocialMediaGurukul.com
1800-102-3447
91-(080)-4274-7000
Email: gurukul@bachspot.com