Social Media is all about conversations. Businesses are told over and over that they should be listening to the conversations that are happening around their brand and their industry. That is great, but what about the customers you already have? What about focusing on having conversations with them? This session will show attendees how Social Location Sharing services can provide unique opportunities for businesses to talk to people who are actually on their premises and create conversation moments that will increase brand loyalty.

1. Social Location
Marketing
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IncSlin ers

2. Simon Salt
simon@theincslingers.com
@incslinger
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IncSlin ers

3. ,
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4. ?
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5. 55% 54%
14% 25%
5% 9%
1% 1%
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6. ,
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7. • Not the end
• Needs Motivation
• Competes with distractions
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8. • Customer Service
• Train Staff
• Provide Sharing opportunities
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9. • Good & Bad
• Monitor
• Respond to everything
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10. ,
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11. • Quick, Low Cost
• Low Engagement/Motivation
• Low redemption
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12. • Low loyalty factor
• Hits margin
• Medium Incentive
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13. • High Maintenance
• High Inducement
• Real world validation required
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14. ,
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15. 70%
Smartphone users
Share pictures
25%
Smartphone users
Share Location
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16. ,
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17. Simon Salt
simon@theincslingers.com
@incslinger
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IncSlin ers