Social Media Academy for Women is a premiere training company. We offer a curriculum of social marketing courses as well as design custom training programs. We work with women and the companies who market to women to strategically raise their brand's social equity. Helping you harness the power of social technologies and strategic alliances to create meaningful, profitable connections, brand awareness and consumer interactions is why we love what we do, everyday.

1. Building your Social Worth - Harnessing the Power of Social Media for Visibility, Credibility and Marketability Presented By: Lisa McKenzie, Cindy Ratzlaff & Francine Allaire CSP Convention Vegas 2011

2. About SMAW More than 70 years of combined business, branding, marketing and sales intelligence. Cindy, Lisa and Francine are the founders of the Social Media Academy for Women, offering training programs to help small business owners, entrepreneurs and experts promote themselves and their business through Social Media. They also work with Fortune 500 companies on developing cross marketing strategies through their consulting firm, Red Carpet Strategies. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010

4. Social Media is a broadcast medium. Differences between traditional and social media? Social media is a 2-way conversation and FREE Traditional = Social =

6. What the? Clear Brand Message

7. Keywords are KING! Key Words + Strategy = Visibility, Credibility, Access, Opportunities

8. Real Estate Finance Business Design Décor Makeover Effective use of Keywords Home Stagers Design Real Estate HOT TIP #1 = Make a list of 20 industry related Keywords and use a few in your posts EVERYDAY

9. Personal Profile for Stagers Business Page +

12. Free service to list your business and attract local customers. Sign up at Google.com/local/add

13. Step 1 - Open a Gmail account Step 2 - Register your business name and address, use local number, avoid toll free HOT TIP #4 - Reach out to real potential customers who are already making an effort to find you. FREE local based Marketing

14. Twitter for Stagers Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 #CSPVegas

20. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010

24. Visibility Strategies Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 HOT TIP #2: Post before and after photos to Twitpic.com

25. Visibility Strategies Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010

27. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Visibility Strategies

29. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Tweet from jobs on your mobile device HOT TIP #5 Visibility Strategies

32. Action Item #1 Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Register at Twellow.com

33. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Sign up for a Twitpic.com account Action Item #2

34. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Mention your town every day Action Item #3

42. Tools to Use – Live Videos

43. Me in front of the camera, NO way! No problem.

49. Visit our website at www.SocialMediaAcademyforWomen.com Connect with Us Facebook.com/SocialMediaAcademyforWomen @SMA4Women [email_address] Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010

50. Thank you for joining us today!