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Possibilities of Pinterest
Positively Practical Pinning for Pros


                       Find this Presentation:
                    http://portent.co/webinarpin



By: DOUG ANTKOWIAK                 PORTENT, INC.
    Lead Social Media Strategist   An Internet Marketing Company
    @SocialDoug                    @Portent
Use #PortentU



Send any questions to @Portent
Quick Pinterest Intro
Pinterest = Virtual Pinboard




 Pin & organize online images
Add a Pin/Upload Pin




Image/video              Image/video    Collection of
 on internet               on your     images/videos
                          computer
 Two ways to add a pin
Pinning Stuff


 I want
 to pin
  that!




 Awesome article from @WaitWait http://portent.co/PZAPsK
We Love Pins that Link to Content




 Pins create referral traffic sources
We Heart Pins that Link to Content



 Click
Picture




 Anyone who clicks this picture will now go to the article
Pinterest Boards




 Use boards to categorize pins by theme
Everyone had a first day on
         Pinterest
Mid 2010
                                                    Totally
          Don’t look                                gonna
           stupid                                   pin this




                      Squirrel!

 Neck deep in picture taking and wedding planning
Found a
         new site to
           bite on




Sometimes I can read Pluto’s mind
May the Force Be With Chew




 Pluto wanted to show me his new toys
What was I missing?
Audience




                 20 million unique visitors
 Stats from Compete.com
Referral Traffic




 Stats from http://portent.co/PKhNqd
Monetization




 Stats from http://portent.co/Q2c3Z4
Zappos Knows What’s Up




 Info from http://portent.co/Q2d1EF & http://pinpointing.apps.zappos.com/
Who’s doing Pinterest right?
Top 8 Pinners (ranked by followers)




 Stats from Repinly.com as of 8/20/2012
Top 8 Pinners (ranked by followers)
           Mother of Pinterest Founder   Graphic Designer




           Graphic Designer              Secret Squirrel




          Graphic Designer               Social Media




          Graphic Designer               Fabric Designer




 Stats from Repinly.com
Top 8 Pinners (ranked by followers)
           Mother of Pinterest Founder   Graphic Designer
           18,981 Pins                   4,202 Pins




           Graphic Designer              Secret Squirrel
           4,699 Pins                    3,416 Pins




          Graphic Designer               Social Media
           14,949 Pins                   2,901 Pins




          Graphic Designer               Fabric Designer
           5,418 Pins                    2,529 Pins




 Stats from Repinly.com
What It Takes




 Stats from http://portent.co/TvQ8b3
What can we learn?
Always
Be
Pinning




The AIDA model might also help
10 – 5 – 10 Rule



Check out portent.co/socnar
Start Pinning



                   10 minutes: Morning
                    5 minutes: Every 90 min
                   10 minutes: Evening




 Nobody said this was going to be easy
Pin It Button

 Drag into
Bookmarks




 Pinterest.com/About/Goodies
Click




Pinterest.com/About/Goodies
Click




Pinterest.com/About/Goodies
Create Tons of Content
      Add your
     own happy
       clouds
That’s What We Did




 @Bryden13’s article http://portent.co/IbCYMe
Stay Within a Theme




 Pinterest.com/katespadeny/decorate-colorfully/
Describe Your Pictures




 Dan Zarrella’s got tons of awesome stats like this: http://portent.co/HxOYev
Raising Your Pinterest
      Potential
Optimize Your Profile
Optimize Your Boards
Optimize Pins




 Edit & optimize pins you’ve already created
Optimize Pins




 Add Hashtags and profile tags to descriptions when needed
Add a Price




 Add a price in the description & it will display on your pin
Like/Comment/Repin
Like/Comment/Repin




 Stats from http://portent.co/TvQ8b3
#Hashtag Detour
Pinterest Hashtags
         =
 Twitter Hashtags
Pinterest Hashtags




      Click
Pinterest Hashtags
Pinterest Hashtags Help Categorize
Only Use Fresh Pins w/ Hashtags




                              Repinned with
                              Added Hashtag

 http://portent.co/Tr19KS /
Only Use Fresh Pins w/ Hashtags


                                                                 My Repin
                                                                  Won’t
                                                                 Show Up
                                                                  Here




 Intelligentdesignsmedia.com/2010/02/14/using-hashtags-on-pinterest/
On Site Optimizations
Optimize Your Site




 Pinterest.com/About/Goodies
Remind People to Pin




 Pinterest.com/About/Goodies
Analyze Your Pinning
Google Analytics


                              Social - Sources




 Start with Google Analytics to find referral traffic
Pinerly




 Pinerly.com only works when you upload all pins with their tool
PinAlerts




 PinAlerts.com will alert you when someone pins from your site
PinGraphy




 PinGraphy.com allows you to create pin queue & schedule updates
PicMonkey




 PicMonkey.com is a super amazing meme generator
Get Popular on Pinterest
Time is Important

                         Great Scott! I
                          forgot to pin
                         this morning




           Pin during Mornings & Non-
                  working hours
Pin Once Per Hour                  The pinning
                                    rampage
                                    ends now




              Pinterest limits ONE piece of
            content on category pages every
                   one to three hours

 Source http://portent.co/GDgOlM
Don’t Use Imgur




                  Pinterest just wants to be
                    different from Reddit
 Source http://portent.co/GDgOlM
The Possibilities of Pinterst
Polyvore It Up




  30 seconds in
    Polyvore
 Polyvore.com
Instructographics




 Search “instructographics” in Pinterest
Instructographics




 Stats at http://portent.co/HxOYev
Popular Topics




 Stats at http://portent.co/HxOYev
Contests




 Rafflecopter.com
Contests




 Rafflecopter.com
Contests




                    Pick winners with
                      Random.org
 Rafflecopter.com
Peugeot’s Panama Puzzle




 http://portent.co/Tr1WeI
Thank You

                       Find this Presentation:
                    http://portent.co/webinarpin



By: DOUG ANTKOWIAK                     PORTENT, INC.
    Lead Social Media Strategist       An Internet Marketing Company
    @SocialDoug                        @Portent



   Send any questions to @Portent with #PortentU/

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Pinterest slidedeck slideshare

Editor's Notes

  1. Use the hashtag #PortentU for any questions during the webinar. @Portent will be answering questions throughout and after the presentation.
  2. Two ways to add a pin: Pin something from the internet or upload an image from your computer.
  3. Users are more likely to follow boards compared to people because boards tend to share a common theme
  4. It ’s a bitter sweet moment. Everything looks amazing, but you have no idea what the heck is going on.
  5. It ’s a bitter sweet moment. Everything looks amazing, but you have no idea what the heck is going on.
  6. 20 million unique visitors. That’s million… with a “B” (that’s supposed to be a joke)
  7. Most search traffic comes from organic Google search (46.8%). Pinterest now beats Bing, StumbleUpon, Google referral sites like Google News & Twitter. Beats Google+, LinkedIn & YouTube combined. Stats presented by Shareaholic on TechCrunch.
  8. Simply, Pinterest refers the most profitable buying traffic. Pinners have a high buying power, they spend more and they buy more often compared to other social networks.
  9. Zappos makes so much money from Pinterest referrals, they’ve set up an app called PinPointing. This site will allow Zappos customers get product suggestions based on Pinterest activity. Story broke on Aug. 29.
  10. It ’s a bitter sweet moment. Everything looks amazing, but you have no idea what the heck is going on.
  11. The top 8 pinners on Pinterest as ranked by followers on repinly.com. These folks are outliers because they all started early in Pinterest ’s development and they were able to persuade users to follow their profile instead of specific boards, which is far more typical in the social network. This might correlate with the subjects and styles of boards in their profile.
  12. The majority of top pinners describe themselves as graphic designers and social media experts. This is unique because they have an eye for style and they have an opportunity to share content they create, which is far more valuable than sharing someone else ’s content.
  13. Top pinners pin a lot. Average amount of pins 7,111. Surprisingly, they don ’t follow many people. Average pinners only follow 167.
  14. You have to be active if you want to be a popular pinner.
  15. It ’s a bitter sweet moment. Everything looks amazing, but you have no idea what the heck is going on.
  16. The more often you pin, the more chances you have to be seen by your followers.
  17. This is something I stole from Ian ’s social media webinar. It works for just about any social media updating process: http://www.slideshare.net/wrttnwrd/portent-webinar-7-your-daily-social-media-routine
  18. Drag the Pin It button into your bookmarks (works best with Chrome and Firefox).
  19. When the button is in your browser, click it.
  20. After you click the pin it button, it will pull all the pinnable images on the page.
  21. Create special content for Pinterest. When you own the content, you’re more likely to receive the majority of repins and likes for the content.
  22. Bryden is going to tweet this article out on @Portent if you want to read it
  23. Kate Spade New York did very well at Pinterest in the beginning because they pinned interesting images that stayed within a theme of some of their products.
  24. You’re more likely to receive repins when you have longer descriptions because your description can add to the user experience and it will help index your pin in the Pinterest major categories.
  25. If you ’re running a smaller business, it’s very common to add an email address to the “about” section. For your profile image, optimize it for a 27px X 27px picture (really small) – that means not a lot of text. Don’t link Facebook to the page because Pinterest only connects to profiles, not pages. Add Twitter. Don’t hide Pinterest from search engines. We want them to find you.
  26. Add a fun and descriptive title. For the board description, add a 200 character, keyword rich paragraph (we added the Twitter handles for the curators, but it ’s very common for people to add email addresses). Assigning a category is vital now that Pinterest separates pins into categories on the home page. Assigning additional people to pin will help share the workload of the board across multiple accounts.
  27. Add a relevant category and a 200 word description with hashtags and profile tags if needed.
  28. All pins with a money symbol ($) will add a price marker to the pin. This can help you pin get categorized in the Pinterest gifts category.
  29. Liking and commenting are great ways to build interactions and stay social on the social network. Like items that you find interesting, but don’t have a designated pin board. Comment when you want to share an idea or tag another Pinterest user so they see the pin too.
  30. Pinterest hashtags follow many of the same rules as Twitter hashtags
  31. All hashtags become links to a Pinterest search for that term
  32. My #webinar hashtag generated a search for all pins with the word “webinar” in the description
  33. Hashtags also help Pinterest to categorize new pins in categories, which can help expose your pin to a wider audience.
  34. If you repin an image and add a hashtag, it doesn ’t optimize the pin.
  35. Repinned images won ’t display in search because the pin has already been indexed. Also, Intelligent Designs says you have to wait up to 4-5 hours to see your pin in search.
  36. One click to follow buttons are awesome because they allow users to follow a page without leaving your site.
  37. Add the pin it button on blog or product pages to increase sharing and to create a better user experience.
  38. Pinerly is good, but it only works if you upload all of your pins through their tool, which takes away from simplicity of Pinterest. Also, Pinerly allows you to attribute any URL to a pin, which can create spam. Kitten pictures could lead to anything.
  39. Tool allows you to add domains and subdomains, but not subfolders. When we tried it, the tracking wasn’t so instant.
  40. So far my favorite tool because it’s the most simplistic tool to schedule updates that I’ve seen and it comes with a bookmarket. It does have the same spam potential from Pinerly.
  41. When your mom asks how to make the picture with the words on it, you will now send her to PicMonkey.
  42. Mornings and non-working hours are best.
  43. Don ’t pin too many things at once. Pinterest blocks spam by only allowing pins to make the category boards ever few hours (some say Pinterest waits one hour, but it’s not an exact science yet). To be on the safe site, wait one to three hours when adding a pin into a category.
  44. Images from imgur don ’t make the popular category pages. The best guess is that they want to be different from Reddit, but no one knows for sure.
  45. We’ve worked with lifestyle brands and this idea would work with clothing, interior design and home décor brands.
  46. Instructographics are different from infographics because they tell you how to create something.
  47. While taller images are more important, any pins over 800 px will make the instrotographic unreadable in the Pinterest dashboard
  48. Pin about popular topics like food recipes, home décor, weddings, inspirational items and quotes.
  49. Rafflecopter is a simple way to create and track participation in a contest. Use the rafflecopter widget on your website or Facebook.
  50. Example of rafflecopter widget in a Facebook application.
  51. A few pieces of the puzzle were displayed as pins. Users were then asked to find the missing images throughout the website. This incentivized users to explore parts of a website that they might not normally see. We work with a lifestyle brand that asked users to make a specific board and list their five favorite products. It’s also a great opportunity to include hashtags in the promotion.