SlideShare ist ein Scribd-Unternehmen logo
1 von 10
Downloaden Sie, um offline zu lesen
Survey Question:
What's Your Biggest Challenge in Social Business?

How does my company scale social
media implementation strategically
across the entire organization?                           10.3%
How does my company
determine the ROI of social media?                        56.4%
Does my company need to have
a social media presence?                                   7.7%
How do I stay up to date with social
media trends and best practices?                          17.9%
Other
                                                           7.7%
                           Social. Strategy. Delivered.
Social Media has a

STRONG INFLUENCE
    on your website’s
  search engine ranking,
   especially Google+.



         Social. Strategy. Delivered.
!"#$%&
'())$**
                 Texas Music Water
                   increased their
                 Twitter community

                 over 300%
                 in under 5 months.
          	
  
                   Social. Strategy. Delivered.
What
KEY PERFORMANCE
   INDICATORS
does your company have
in place to determine the
    success or failure of
  YOUR SOCIAL
MEDIA INITIATIVES?




       Social. Strategy. Delivered.
Pinterest is now the                Pinterest drives
3RD MOST POPULAR                    MORE REFERRAL
   social network                       TRAFFIC
 In the U.S. behind                 than Google+,
   Facebook and                      LinkedIn and
       Twitter.                   YouTube combined.




                Social. Strategy. Delivered.
IN LESS THAN
 !"#$%&
'())$**
           SIX MONTHS,
            Playboy Fragrances
               experienced:


           227% 	
                           609% 	
  
          change in                    change in
          daily reach                community size
                	
  




              Social. Strategy. Delivered.
What are your company s
    BARRIERS
to successfully becoming
    A SOCIAL
   BUSINESS?


       Social. Strategy. Delivered.
Cisco Systems now has
 !"#$%&
'())$**
             their Asia-Pacific PR team
              using one Social Media
          Management System to publish,
           listen, measure and optimize.




                Social. Strategy. Delivered.
What are your company s
   SOCIAL MEDIA
      GOALS
              and
 WHAT STRATEGY
      do you have
in place to reach them?




       Social. Strategy. Delivered.

Weitere ähnliche Inhalte

Was ist angesagt?

IT Social Media Presentation
IT Social Media PresentationIT Social Media Presentation
IT Social Media PresentationDennis Smith
 
New Media, Social Networks - PSOTC Sarajevo - March2014
New Media, Social Networks - PSOTC Sarajevo - March2014New Media, Social Networks - PSOTC Sarajevo - March2014
New Media, Social Networks - PSOTC Sarajevo - March2014Info Ops HQ
 
Engaging an Audience with Social Media
Engaging an Audience with Social MediaEngaging an Audience with Social Media
Engaging an Audience with Social MediaCameron Kruger
 
Lindsay Nelson's Portfolio
Lindsay Nelson's PortfolioLindsay Nelson's Portfolio
Lindsay Nelson's PortfolioLindsay Nelson
 
The Intrinsic Value of Social Media
The Intrinsic Value of Social MediaThe Intrinsic Value of Social Media
The Intrinsic Value of Social MediaBill Griffin
 
Social Media Success PART 1: Examining The Resident Disconnect
Social Media Success PART 1: Examining The Resident DisconnectSocial Media Success PART 1: Examining The Resident Disconnect
Social Media Success PART 1: Examining The Resident DisconnectSatisFactsEducation
 
Google+ presentation (James J. & Taylor V.)
Google+ presentation (James J. & Taylor V.) Google+ presentation (James J. & Taylor V.)
Google+ presentation (James J. & Taylor V.) James Johnston
 
Harnessing the power of social media
Harnessing the power of social mediaHarnessing the power of social media
Harnessing the power of social mediaPooja Kashyap
 
Social media working for relay
Social media working for relaySocial media working for relay
Social media working for relayalipaulson89
 
AbbVie: How we used social media to broadcast our week of "good works," prese...
AbbVie: How we used social media to broadcast our week of "good works," prese...AbbVie: How we used social media to broadcast our week of "good works," prese...
AbbVie: How we used social media to broadcast our week of "good works," prese...SocialMedia.org
 
Regeneration development group social media presentation
Regeneration development group social media presentationRegeneration development group social media presentation
Regeneration development group social media presentationTamCanPlan
 
Social media 2.0
Social media 2.0Social media 2.0
Social media 2.0Zemoga
 
Why some online communities succeed and others fail
Why some online communities succeed and others failWhy some online communities succeed and others fail
Why some online communities succeed and others failColleen Young
 
50 Social Media Tactics to Help Nonprofits Meet their Missions
50 Social Media Tactics to Help Nonprofits Meet their Missions50 Social Media Tactics to Help Nonprofits Meet their Missions
50 Social Media Tactics to Help Nonprofits Meet their MissionsMelanie Mathos
 
Is Social Media Really for Your Small Business?
Is Social Media Really for Your Small Business?Is Social Media Really for Your Small Business?
Is Social Media Really for Your Small Business?Keith Parnell
 
How to Identify, Cultivate and Engage with Influencers to further your Mission
How to Identify, Cultivate and Engage with Influencers to further your MissionHow to Identify, Cultivate and Engage with Influencers to further your Mission
How to Identify, Cultivate and Engage with Influencers to further your MissionSocial Media for Nonprofits
 

Was ist angesagt? (19)

IT Social Media Presentation
IT Social Media PresentationIT Social Media Presentation
IT Social Media Presentation
 
MEDIA KIT SOCIALMRANGERS
MEDIA KIT SOCIALMRANGERSMEDIA KIT SOCIALMRANGERS
MEDIA KIT SOCIALMRANGERS
 
New Media, Social Networks - PSOTC Sarajevo - March2014
New Media, Social Networks - PSOTC Sarajevo - March2014New Media, Social Networks - PSOTC Sarajevo - March2014
New Media, Social Networks - PSOTC Sarajevo - March2014
 
Engaging an Audience with Social Media
Engaging an Audience with Social MediaEngaging an Audience with Social Media
Engaging an Audience with Social Media
 
Lindsay Nelson's Portfolio
Lindsay Nelson's PortfolioLindsay Nelson's Portfolio
Lindsay Nelson's Portfolio
 
The Intrinsic Value of Social Media
The Intrinsic Value of Social MediaThe Intrinsic Value of Social Media
The Intrinsic Value of Social Media
 
Social Media Success PART 1: Examining The Resident Disconnect
Social Media Success PART 1: Examining The Resident DisconnectSocial Media Success PART 1: Examining The Resident Disconnect
Social Media Success PART 1: Examining The Resident Disconnect
 
Google+ presentation (James J. & Taylor V.)
Google+ presentation (James J. & Taylor V.) Google+ presentation (James J. & Taylor V.)
Google+ presentation (James J. & Taylor V.)
 
Harnessing the power of social media
Harnessing the power of social mediaHarnessing the power of social media
Harnessing the power of social media
 
Social media working for relay
Social media working for relaySocial media working for relay
Social media working for relay
 
AbbVie: How we used social media to broadcast our week of "good works," prese...
AbbVie: How we used social media to broadcast our week of "good works," prese...AbbVie: How we used social media to broadcast our week of "good works," prese...
AbbVie: How we used social media to broadcast our week of "good works," prese...
 
Regeneration development group social media presentation
Regeneration development group social media presentationRegeneration development group social media presentation
Regeneration development group social media presentation
 
How Does Social Media Matter?
How Does Social Media Matter?How Does Social Media Matter?
How Does Social Media Matter?
 
Social media 2.0
Social media 2.0Social media 2.0
Social media 2.0
 
Why some online communities succeed and others fail
Why some online communities succeed and others failWhy some online communities succeed and others fail
Why some online communities succeed and others fail
 
Social CRM
Social CRMSocial CRM
Social CRM
 
50 Social Media Tactics to Help Nonprofits Meet their Missions
50 Social Media Tactics to Help Nonprofits Meet their Missions50 Social Media Tactics to Help Nonprofits Meet their Missions
50 Social Media Tactics to Help Nonprofits Meet their Missions
 
Is Social Media Really for Your Small Business?
Is Social Media Really for Your Small Business?Is Social Media Really for Your Small Business?
Is Social Media Really for Your Small Business?
 
How to Identify, Cultivate and Engage with Influencers to further your Mission
How to Identify, Cultivate and Engage with Influencers to further your MissionHow to Identify, Cultivate and Engage with Influencers to further your Mission
How to Identify, Cultivate and Engage with Influencers to further your Mission
 

Ähnlich wie Social Strategy: A Conversation Around Challenges in Social Business

About TwinEngine
About TwinEngineAbout TwinEngine
About TwinEngineWHY
 
Socialized Business Pdf
Socialized Business PdfSocialized Business Pdf
Socialized Business PdfAnthony Caridi
 
Strategy Before Tactics
Strategy Before TacticsStrategy Before Tactics
Strategy Before TacticsMike Kujawski
 
Mediarede Social Media Marketing
Mediarede Social Media MarketingMediarede Social Media Marketing
Mediarede Social Media MarketingJibin Michael
 
How can social have a role in revenue and growth
How can social have a role in revenue and growthHow can social have a role in revenue and growth
How can social have a role in revenue and growthE-Commerce Brasil
 
Social Media Break Out Case Studies: bebe and Billboard.com
Social Media Break Out Case Studies: bebe and Billboard.comSocial Media Break Out Case Studies: bebe and Billboard.com
Social Media Break Out Case Studies: bebe and Billboard.comEdmund Wong
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategySaurabh Uttam
 
Warren Knight - 7 Steps B2B Social Media Strategy
Warren Knight  -  7 Steps B2B Social Media StrategyWarren Knight  -  7 Steps B2B Social Media Strategy
Warren Knight - 7 Steps B2B Social Media StrategyThink Digital First
 
Social Media Agency - Socialized Ltd
Social Media Agency - Socialized LtdSocial Media Agency - Socialized Ltd
Social Media Agency - Socialized LtdShane Gibson
 
Renegade - Social Media Audit
Renegade - Social Media Audit Renegade - Social Media Audit
Renegade - Social Media Audit Renegade, LLC
 
Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale Geoff Hunt Silverdale
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10Q&A Business Solutions
 
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
 
Social Media Metrics: Slay More Goals Than Arya Stark
Social Media Metrics: Slay More Goals Than Arya StarkSocial Media Metrics: Slay More Goals Than Arya Stark
Social Media Metrics: Slay More Goals Than Arya StarkKaty Katz
 
An Integrated Approach - Measuring Social Media for Government
An Integrated Approach - Measuring Social Media for GovernmentAn Integrated Approach - Measuring Social Media for Government
An Integrated Approach - Measuring Social Media for GovernmentHillary Hartley
 
Harness the power of internal social media
Harness the power of internal social mediaHarness the power of internal social media
Harness the power of internal social mediasikandarbansal
 

Ähnlich wie Social Strategy: A Conversation Around Challenges in Social Business (20)

About TwinEngine
About TwinEngineAbout TwinEngine
About TwinEngine
 
Socialized Business Pdf
Socialized Business PdfSocialized Business Pdf
Socialized Business Pdf
 
Strategy Before Tactics
Strategy Before TacticsStrategy Before Tactics
Strategy Before Tactics
 
Mediarede Social Media Marketing
Mediarede Social Media MarketingMediarede Social Media Marketing
Mediarede Social Media Marketing
 
Heartland deck
Heartland deckHeartland deck
Heartland deck
 
How can social have a role in revenue and growth
How can social have a role in revenue and growthHow can social have a role in revenue and growth
How can social have a role in revenue and growth
 
Social Media Break Out Case Studies: bebe and Billboard.com
Social Media Break Out Case Studies: bebe and Billboard.comSocial Media Break Out Case Studies: bebe and Billboard.com
Social Media Break Out Case Studies: bebe and Billboard.com
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Warren Knight - 7 Steps B2B Social Media Strategy
Warren Knight  -  7 Steps B2B Social Media StrategyWarren Knight  -  7 Steps B2B Social Media Strategy
Warren Knight - 7 Steps B2B Social Media Strategy
 
Social Media Agency - Socialized Ltd
Social Media Agency - Socialized LtdSocial Media Agency - Socialized Ltd
Social Media Agency - Socialized Ltd
 
Renegade - Social Media Audit
Renegade - Social Media Audit Renegade - Social Media Audit
Renegade - Social Media Audit
 
Social Media Audit
Social Media AuditSocial Media Audit
Social Media Audit
 
Pinterest SEO Sydney
Pinterest SEO SydneyPinterest SEO Sydney
Pinterest SEO Sydney
 
Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10
 
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
 
Social Media Metrics: Slay More Goals Than Arya Stark
Social Media Metrics: Slay More Goals Than Arya StarkSocial Media Metrics: Slay More Goals Than Arya Stark
Social Media Metrics: Slay More Goals Than Arya Stark
 
An Integrated Approach - Measuring Social Media for Government
An Integrated Approach - Measuring Social Media for GovernmentAn Integrated Approach - Measuring Social Media for Government
An Integrated Approach - Measuring Social Media for Government
 
How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?
 
Harness the power of internal social media
Harness the power of internal social mediaHarness the power of internal social media
Harness the power of internal social media
 

Mehr von Social Distillery

Social Media Performance Model Poster
Social Media Performance Model PosterSocial Media Performance Model Poster
Social Media Performance Model PosterSocial Distillery
 
Deck Created for Digital Metrics Course at UT
Deck Created for Digital Metrics Course at UTDeck Created for Digital Metrics Course at UT
Deck Created for Digital Metrics Course at UTSocial Distillery
 
Social Distillery welcomes the AWC Group from the University of Wisconsin
Social Distillery welcomes the AWC Group from the University of WisconsinSocial Distillery welcomes the AWC Group from the University of Wisconsin
Social Distillery welcomes the AWC Group from the University of WisconsinSocial Distillery
 
RISE Austin: Social Media Measurement
RISE Austin: Social Media MeasurementRISE Austin: Social Media Measurement
RISE Austin: Social Media MeasurementSocial Distillery
 
Texas ad grad class 2.17.2012
Texas ad grad class 2.17.2012Texas ad grad class 2.17.2012
Texas ad grad class 2.17.2012Social Distillery
 

Mehr von Social Distillery (6)

Social Media Performance Model Poster
Social Media Performance Model PosterSocial Media Performance Model Poster
Social Media Performance Model Poster
 
Deck Created for Digital Metrics Course at UT
Deck Created for Digital Metrics Course at UTDeck Created for Digital Metrics Course at UT
Deck Created for Digital Metrics Course at UT
 
Social Distillery welcomes the AWC Group from the University of Wisconsin
Social Distillery welcomes the AWC Group from the University of WisconsinSocial Distillery welcomes the AWC Group from the University of Wisconsin
Social Distillery welcomes the AWC Group from the University of Wisconsin
 
Social Media is for Lovers
Social Media is for LoversSocial Media is for Lovers
Social Media is for Lovers
 
RISE Austin: Social Media Measurement
RISE Austin: Social Media MeasurementRISE Austin: Social Media Measurement
RISE Austin: Social Media Measurement
 
Texas ad grad class 2.17.2012
Texas ad grad class 2.17.2012Texas ad grad class 2.17.2012
Texas ad grad class 2.17.2012
 

Social Strategy: A Conversation Around Challenges in Social Business

  • 1.
  • 2. Survey Question: What's Your Biggest Challenge in Social Business? How does my company scale social media implementation strategically across the entire organization? 10.3% How does my company determine the ROI of social media? 56.4% Does my company need to have a social media presence? 7.7% How do I stay up to date with social media trends and best practices? 17.9% Other 7.7% Social. Strategy. Delivered.
  • 3. Social Media has a STRONG INFLUENCE on your website’s search engine ranking, especially Google+. Social. Strategy. Delivered.
  • 4. !"#$%& '())$** Texas Music Water increased their Twitter community over 300% in under 5 months.   Social. Strategy. Delivered.
  • 5. What KEY PERFORMANCE INDICATORS does your company have in place to determine the success or failure of YOUR SOCIAL MEDIA INITIATIVES? Social. Strategy. Delivered.
  • 6. Pinterest is now the Pinterest drives 3RD MOST POPULAR MORE REFERRAL social network TRAFFIC In the U.S. behind than Google+, Facebook and LinkedIn and Twitter. YouTube combined. Social. Strategy. Delivered.
  • 7. IN LESS THAN !"#$%& '())$** SIX MONTHS, Playboy Fragrances experienced: 227%   609%   change in change in daily reach community size   Social. Strategy. Delivered.
  • 8. What are your company s BARRIERS to successfully becoming A SOCIAL BUSINESS? Social. Strategy. Delivered.
  • 9. Cisco Systems now has !"#$%& '())$** their Asia-Pacific PR team using one Social Media Management System to publish, listen, measure and optimize. Social. Strategy. Delivered.
  • 10. What are your company s SOCIAL MEDIA GOALS and WHAT STRATEGY do you have in place to reach them? Social. Strategy. Delivered.

Hinweis der Redaktion

  1. http://www.openforum.com/articles/new-study-reveals-best-social-media-for-search-ranking?extlink=em-openf-SBdaily&sf4084268=1
  2. Client Success: http://www.texasmusicwater.com/
  3. Pointed Question: Quote bubble around the question
  4. Current trends: http://www.thedrum.co.uk/news/2012/04/09/pinterest-overtakes-google-linkedin-tagged-and-myspace-become-third-most-popular http://www.thedrum.co.uk/opinion/2012/05/04/pinterest-waste-time-b2b-companies Maybe put a chart up showing FB, TW, PI, LI, G+, MS, TG numbers of unique visitors according to this article
  5. Client Success: http://www.playboyfragrances.com/en-US
  6. Pointed Question: Quote bubble around the question
  7. Client Success: http://www.cisco.com/ www.spredfast.com
  8. Pointed Question: Quote bubble around the question