Hahn, Texas, a public relations & communications firm in Austin, Texas, welcomes Social Distillery, a social media marketing agency, into their home with a happy hour celebration & conversation around social media.
Social Strategy: A Conversation Around Challenges in Social Business
1.
2. Survey Question:
What's Your Biggest Challenge in Social Business?
How does my company scale social
media implementation strategically
across the entire organization? 10.3%
How does my company
determine the ROI of social media? 56.4%
Does my company need to have
a social media presence? 7.7%
How do I stay up to date with social
media trends and best practices? 17.9%
Other
7.7%
Social. Strategy. Delivered.
3. Social Media has a
STRONG INFLUENCE
on your website’s
search engine ranking,
especially Google+.
Social. Strategy. Delivered.
4. !"#$%&
'())$**
Texas Music Water
increased their
Twitter community
over 300%
in under 5 months.
Social. Strategy. Delivered.
5. What
KEY PERFORMANCE
INDICATORS
does your company have
in place to determine the
success or failure of
YOUR SOCIAL
MEDIA INITIATIVES?
Social. Strategy. Delivered.
6. Pinterest is now the Pinterest drives
3RD MOST POPULAR MORE REFERRAL
social network TRAFFIC
In the U.S. behind than Google+,
Facebook and LinkedIn and
Twitter. YouTube combined.
Social. Strategy. Delivered.
7. IN LESS THAN
!"#$%&
'())$**
SIX MONTHS,
Playboy Fragrances
experienced:
227%
609%
change in change in
daily reach community size
Social. Strategy. Delivered.
8. What are your company s
BARRIERS
to successfully becoming
A SOCIAL
BUSINESS?
Social. Strategy. Delivered.
9. Cisco Systems now has
!"#$%&
'())$**
their Asia-Pacific PR team
using one Social Media
Management System to publish,
listen, measure and optimize.
Social. Strategy. Delivered.
10. What are your company s
SOCIAL MEDIA
GOALS
and
WHAT STRATEGY
do you have
in place to reach them?
Social. Strategy. Delivered.
Pointed Question: Quote bubble around the question
Current trends: http://www.thedrum.co.uk/news/2012/04/09/pinterest-overtakes-google-linkedin-tagged-and-myspace-become-third-most-popular http://www.thedrum.co.uk/opinion/2012/05/04/pinterest-waste-time-b2b-companies Maybe put a chart up showing FB, TW, PI, LI, G+, MS, TG numbers of unique visitors according to this article