Learn how to effectively market your updated social media presence
The Social Candy team hosted a free webinar “Spring Clean Your Brand’s Social Media: Open House”
Now that you have all the necessary tools under your belt, learn how to market your brand and easily monetize your social networks and convert more leads with:
- Facebook Ads
- Offline Marketing
- Integrate Your Marketing
4. Now that you have created a marketing
strategy and custom Facebook page and/or
promotion
Learn more how to drive traffic
to your page/promotion
5. Drive Traffic to Facebook
Custom Pages/Promotions
Through:
Facebook Advertising (and other social
networks)
Email/Other Social Networks
Offline Marketing
Tying it all together
6. Facebook Ads
Promote your business in a way that
is “social” and affordable
Reach your potential customers and
grow your fan base with highly
targeted Facebook Ads
7. Most Popular Facebook Ad
Goals
Stats
What is your #1 Facebook Ad goal?
Tweet us @ #SpringCleanSM
8. Facebook Ads: Targeting
Think about the Facebook profiles of your target audience,
and select criteria based on what your audience is
interested in, instead of what they might be looking to buy
“Dinner parties", ”wine
tasting", or ”cooking"
instead of generic
”wine" or ”food”
9. Facebook Ads:
Targeting
Target By:
• Location, Language, Education, and Work
• Age, Gender, Birthday, and Relationship
Status
11. Facebook Ads: Creative
Play around with different
images, headlines and
copy
“Create a Similar Ad” and
swap in anew picture,
headline or copy
12. Sponsored Stories vs.
Facebook Ads
Sponsored Stories:
• Showcase posts from your Timeline
• Better chance your customers
friends will see them
Facebook Ads:
• Link to outside urls or
14. Facebook Ads: Tips and
Tricks
1. Ads take a day or two to get started
2. Play around with the ads that do
the best
3. Pause or edit those that don’t
15. Facebook Ads: Tips and
Tricks
Ads have
higher
clickthrough
rates on
weekends
16. Facebook Ads: Budget Tips
Pick a budget based on your goals –
anywhere from $5 a day +
Start off with lower CPC than
Facebook says, then edit if the ad isn’t
doing well
18. Offline Marketing:
Email/Social
Make it an integrated part of your
efforts
Promote your Facebook pages and/or
promotions on other social networks
and through email blasts
19. Offline Marketing: In-Store
Signs
Tell customers what to
expect on your Facebook
page:
• Behind the Scenes Info
• Special Deals, Coupons
• Contests, Sweepstakes
• Event Information
• Etc.
21. Tying it Together: Capitalize
on Traffic
Send people to a page with
specific information and “Call to
Action”
22. Tying it Together: Be Ready
To Capitalize on the Traffic
Is it
engaging to
customers?
Relevant?
Easy?
Fun?
23. What Social Candy Does?
Find out more at http://social-candy.com
or http://facebook.com/getsocialcandy
Hinweis der Redaktion
Step 1: Identify Your GoalsStart by defining what you want to promote (Page, Event, App, Website), and the goals you want to achieve.Here are some examples:Build awareness: Reach a large audience with a widely targeted ad campaignDrive sales: Offer special deals and giveaways in your ad campaign to bring people into your storeGrow your fan base: Encourage people to like your Page by offering valuable benefits for engagingTake a look at your marketing strategy and ask - What do you want to achieve with your ad?Build awareness? Generate sales?Increase LIKES on your page? Increase engagement? Promote a specific event or promotion? These are some of the most popular reasons that most Advertisers want to use FB ads to promote their business
Step 2: Target the Right People Think about the profiles (timelines) of the people you want to reach with your ads, and select criteria based on what your audience is interested in, instead of what they might be looking to buy. You can target by:Location, Language, Education, and WorkAge, Gender, Birthday, and Relationship StatusLikes & Interests: Select Likes & Interests such as "camping", "hiking", or "backpacking" instead of "tents" or "campers”Get Creative - Select the demographic profile of the audience you want to target, including;Age, sex, location, education level and interests Make sure to micro-target very specific audiencesLOCATION IS GREAT FOR SMALL BUSINESSES AND THOSE WHO HAVE MULITPLE LOCATIONS: Powerful way for both national brands and local small businesses to make sure their ads are reaching customers in their target marketsWORKPLACE is for nitch brands: Workplace Targeting for B2B, Recruiting, General CampaignsTarget industry verticals – Enter the names of the top companies in a vertical you’d like to target
Step 2: Target the Right People Think about the profiles (timelines) of the people you want to reach with your ads, and select criteria based on what your audience is interested in, instead of what they might be looking to buy. You can target by:Location, Language, Education, and WorkAge, Gender, Birthday, and Relationship StatusLikes & Interests: Select Likes & Interests such as "camping", "hiking", or "backpacking" instead of "tents" or "campers”Get Creative - Select the demographic profile of the audience you want to target, including;Age, sex, location, education level and interests Make sure to micro-target very specific audiencesLOCATION IS GREAT FOR SMALL BUSINESSES AND THOSE WHO HAVE MULITPLE LOCATIONS: Powerful way for both national brands and local small businesses to make sure their ads are reaching customers in their target marketsWORKPLACE is for nitch brands: Workplace Targeting for B2B, Recruiting, General CampaignsTarget industry verticals – Enter the names of the top companies in a vertical you’d like to target
http://mashable.com/2011/08/29/facebook-ads-tips/
http://mashable.com/2011/08/29/facebook-ads-tips/
http://mashable.com/2011/08/29/facebook-ads-tips/http://socialfresh.com/facebook-advertising/Sponsored stories show ads to friends of your existing fans. This peer pressure, otherwise known as social context, will double your ad effectiveness.Friends want to know what their friends are doing. Facebook will show the friends of your fans that their friend is a fan.
http://mashable.com/2011/08/29/facebook-ads-tips/http://socialfresh.com/facebook-advertising/Sponsored stories show ads to friends of your existing fans. This peer pressure, otherwise known as social context, will double your ad effectiveness.Friends want to know what their friends are doing. Facebook will show the friends of your fans that their friend is a fan.
http://mashable.com/2011/08/29/facebook-ads-tips/
http://mashable.com/2011/08/29/facebook-ads-tips/This is in alignment with the higher number of people visiting Facebook.com on the weekends vs. from mobile phones during the week. Makes sense to me!
http://mashable.com/2011/08/29/facebook-ads-tips/
http://mashable.com/2011/08/29/facebook-ads-tips/
http://mashable.com/2011/08/29/facebook-ads-tips/
http://mashable.com/2011/08/29/facebook-ads-tips/
Good for sending people to PAGES with longer links vs the timeline page