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HOW TO Build an Online Community: A Recipe for Success

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Alex Bornkessel
Alex Bornkessel
Technologie
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How To Build an Online Community: A Recipe for Success September 28, 2011 Alexandra Bornkessel, M.A.
Today’s Menu: ,[object Object]
Planning for an Online Community
Developing an Online Community
Engaging an Online Community
Measuring Progress
Adding the Secret Ingredient,[object Object]
Defining Online Community: “Technology today has made it possible for human communities to behave like swarms of their own. Unlike the herd mentality, a swarm is constantly on the move, alive, and changing.” [link]
Case Study: New Website New Content New Communications The Role of Community
Planning for an Online Community: Consortium: 65% would share HP2020 information via an online networking site. State Coordinators: 41% already on LinkedIn. 65% interested in a LinkedIn group. Why LinkedIn: Longevity and recognition Large membership base Geared toward professionals
Planning for an Online Community: Key Considerations: Budget and resources Organizational goals Audience needs Consensus building Technical requirements Key performance metrics
Developing an Online Community: HP2020 Group: Engage stakeholders. Foster collaboration around implementing HP2020. Have a community manager. November 2010: Created group. Cross-promoted group. Invited key stakeholders. December 2010: Promoted group at HP2020 launch event.
Developing an Online Community: Key Considerations: Branding Staffing and operations Content development Outreach and promotion Compliance
Engaging an Online Community: Set group “rules.” Communicate shared goal and purpose. Post engaging content. Respond. Ask for feedback. Sync communications.
Engaging an Online Community: 10 Ways To Engage: Utilize the “Like” button. Thank people. Ask for feedback. Ask specific questions. Ask yes or no questions. Ask timely questions. Ask true/false questions. Ask “edgy” questions. Ask about preferences. Use fill-in-the blank posts.
Measuring Progress:
Measuring Progress: Determine KPIs: Exposure (Reach) Engagement Influence Action Tip: Look at both qualitative and quantitative data.

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HOW TO Build an Online Community: A Recipe for Success

  • 1. How To Build an Online Community: A Recipe for Success September 28, 2011 Alexandra Bornkessel, M.A.
  • 2.
  • 3. Planning for an Online Community
  • 7.
  • 8. Defining Online Community: “Technology today has made it possible for human communities to behave like swarms of their own. Unlike the herd mentality, a swarm is constantly on the move, alive, and changing.” [link]
  • 9. Case Study: New Website New Content New Communications The Role of Community
  • 10. Planning for an Online Community: Consortium: 65% would share HP2020 information via an online networking site. State Coordinators: 41% already on LinkedIn. 65% interested in a LinkedIn group. Why LinkedIn: Longevity and recognition Large membership base Geared toward professionals
  • 11. Planning for an Online Community: Key Considerations: Budget and resources Organizational goals Audience needs Consensus building Technical requirements Key performance metrics
  • 12. Developing an Online Community: HP2020 Group: Engage stakeholders. Foster collaboration around implementing HP2020. Have a community manager. November 2010: Created group. Cross-promoted group. Invited key stakeholders. December 2010: Promoted group at HP2020 launch event.
  • 13. Developing an Online Community: Key Considerations: Branding Staffing and operations Content development Outreach and promotion Compliance
  • 14. Engaging an Online Community: Set group “rules.” Communicate shared goal and purpose. Post engaging content. Respond. Ask for feedback. Sync communications.
  • 15. Engaging an Online Community: 10 Ways To Engage: Utilize the “Like” button. Thank people. Ask for feedback. Ask specific questions. Ask yes or no questions. Ask timely questions. Ask true/false questions. Ask “edgy” questions. Ask about preferences. Use fill-in-the blank posts.
  • 17. Measuring Progress: Determine KPIs: Exposure (Reach) Engagement Influence Action Tip: Look at both qualitative and quantitative data.
  • 18. Adding the Secret Ingredient: Passion Purpose Authenticity Hint: You can be human!
  • 19. ODPHP’s Other Online Communities: @gohealthypeople Twitter community @healthfinder Twitter community The Be Active Your Way Blog Coming Soon: healthfinder.gov Facebook community
  • 20.
  • 28. Questions? Alexandra Bornkessel, M.A. ODPHP/IQ Solutions abornkessel@iqsolutions.com @socialbttrfly KimberWukitsch, M.P.H ODPHP kimber.wukitsch@hhs.gov @kbird9 Tweet: I just learned the “8 Ingredients to a Successful Online Community” from @socialbttrfly: http://slidesha.re/pNL0j5.