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1	
  
2	
  
SBF	
  grows	
  
SBF	
  2013:	
  	
  
•  2.000	
  subscrip2ons	
  (+25%	
  vs	
  2012)	
  
•  c.	
  400	
  companies	
  represented	
  
Subscrip2ons	
  
3	
  
Who	
  is	
  here	
  today?	
  
4	
  
Industries	
  represented	
  
5	
  
Where are we from?
People	
  from	
  all	
  over	
  the	
  world:	
  20	
  countries	
  represented	
  
Albany Australia Belarus Colombia
France Georgia HungaryGermany India
Israel Italy Nepal New Zealand Nigeria
Portugal
Sweden
Switzerland
UK
USCANADA
6	
  
Who? What? Why?
•  >	
  60	
  speakers	
  including	
  18	
  from	
  outside	
  of	
  Italy	
  
•  50	
  sessions	
  in	
  2	
  days	
  covering	
  different	
  topics	
  
•  25	
  business	
  cases	
  
•  The	
  first	
  SBF	
  started	
  in	
  2008	
  with	
  an	
  integrated	
  approach	
  
towards	
  the	
  “Social	
  Business”	
  phenomenon,	
  and	
  it	
  has	
  
sOmulated	
  and	
  helped	
  grow	
  and	
  understand	
  the	
  growth	
  of	
  
this	
  market	
  
7	
  
What are we discussing in the two days
•  Customer	
  Engagement	
  
•  Social	
  Commerce	
  
•  PredicOve	
  ROI	
  –	
  EffecOveness	
  of	
  Social	
  
Business	
  
•  IntegraOng	
  CollaboraOon	
  &	
  Processes	
  
•  Social	
  Support,	
  Customer	
  Service	
  and	
  
Social	
  CRM	
  
•  Social	
  Media	
  MarkeOng,	
  Strategy	
  and	
  
Governance	
  
•  Social	
  Business	
  Intelligence	
  and	
  Insights	
  	
  
•  Social	
  Intranet	
  
•  Open	
  Management	
  and	
  Leadership	
  Models	
  
•  Social	
  Learning	
  
•  OrganizaOonal	
  Network	
  Analysis	
  
•  HR	
  2.0	
  and	
  OrganizaOon	
  EvoluOon	
  
•  Digital	
  TransformaOon	
  
•  Big	
  Data	
  &	
  Social	
  AnalyOcs	
  
•  CollaboraOve	
  InnovaOon	
  &	
  Crowdsourcing	
  
•  Employee	
  CommuniOes	
  
8	
  
Overall structure
•  Key	
  note	
  speeches	
  and	
  Open	
  Conference	
  in	
  main	
  hall	
  
•  Expo	
  pavilion:	
  you	
  will	
  find	
  14	
  companies	
  presenOng	
  their	
  latest	
  
technologies	
  and	
  experiences	
  
•  Lunch	
  break:	
  Premium	
  and	
  Free	
  conference	
  	
  
•  Parallel	
  tracks	
  for	
  those	
  with	
  Premium	
  access	
  starOng	
  from	
  14h00	
  in	
  the	
  
breakaway	
  rooms	
  downstairs	
  
•  Close	
  of	
  day	
  at	
  17h00	
  again	
  in	
  the	
  main	
  hall	
  
•  AperiOvo	
  at	
  the	
  end	
  of	
  the	
  day	
  with	
  the	
  aim	
  of	
  networking	
  (bring	
  your	
  
bocle	
  openers	
  along)	
  
9	
  
•  Some	
  of	
  you	
  have	
  completed	
  a	
  
survey	
  indicaOng	
  your	
  interests	
  
and	
  what	
  you	
  want	
  to	
  take	
  away	
  
with	
  you	
  from	
  the	
  conference	
  
•  The	
  graph	
  alongside	
  this	
  slide	
  
shows	
  an	
  affinity	
  map	
  with	
  the	
  
names	
  and	
  interests	
  as	
  compiled	
  
by	
  those	
  of	
  you	
  who	
  completed	
  
the	
  survey	
  
•  Our	
  lives	
  are	
  intertwined	
  in	
  
constant,	
  ever-­‐changing	
  
networks,	
  and	
  the	
  affinity	
  map	
  
showing	
  the	
  clusters	
  based	
  on	
  
your	
  interests	
  places	
  you	
  in	
  a	
  
network	
  in	
  the	
  same	
  way	
  
Affinity map
10	
  
Thanks to the sponsors
11	
  
Emanuele Scotti | Rosario Sica
13	
  
Kids are happy
Until they start school
Employees are happy
when they start a new job
What about 3 months lather?
creativity
poetry
courage
irony
dare, change
challenge
imagine,
Is it right to talk about
happiness in these times?
happiness
Start to think a new order
HAPPINESS ECONOMICS
2.
Back to
basics:
economics
and well
being
GDP • Gross Domestic Product
GNH • Gross National Happiness
ORGANIZATIONAL HAPPINESS
3.
employee
engagement
declines
employee
engagement
drivers
Financial
effects
Strong
relations
with and
between
customers
reduce
churn rate
Network society, network economy and the patterns of
influence
Organizational happiness:
Sustainable progress in efficiency, intelligence
innovation, profitability
SOCIAL BUSINESS AND
THE PURSUIT OF HAPPINESS
4.
Social Business is a
new enterprise
organization system
that centres on
collaborative and
networking
relationships
(employees,
partners, customers,
suppliers, etc.) to
face and generate
value in complex
markets
Role of networks
in organizational
dynamics and in
generating value
SOCIAL BUSINESS
TRANSFORMATION
5.
TRANSFORMATION JOURNEY
“NOTICE TO MARINERS”
[Thanks to Peter Senge]
6.
Today's
problems
come from
yesterday’s
"solutions”.
Social Business Transformation: Notice to mariners
Social Business Transformation: Notice to mariners
The harder you push,
the harder the
system
pushes back.
Thank you!

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Redesign Your Business, Be Happy! - Rosario Sica & Emanuele Scotti

  • 2. 2   SBF  grows   SBF  2013:     •  2.000  subscrip2ons  (+25%  vs  2012)   •  c.  400  companies  represented   Subscrip2ons  
  • 3. 3   Who  is  here  today?  
  • 5. 5   Where are we from? People  from  all  over  the  world:  20  countries  represented   Albany Australia Belarus Colombia France Georgia HungaryGermany India Israel Italy Nepal New Zealand Nigeria Portugal Sweden Switzerland UK USCANADA
  • 6. 6   Who? What? Why? •  >  60  speakers  including  18  from  outside  of  Italy   •  50  sessions  in  2  days  covering  different  topics   •  25  business  cases   •  The  first  SBF  started  in  2008  with  an  integrated  approach   towards  the  “Social  Business”  phenomenon,  and  it  has   sOmulated  and  helped  grow  and  understand  the  growth  of   this  market  
  • 7. 7   What are we discussing in the two days •  Customer  Engagement   •  Social  Commerce   •  PredicOve  ROI  –  EffecOveness  of  Social   Business   •  IntegraOng  CollaboraOon  &  Processes   •  Social  Support,  Customer  Service  and   Social  CRM   •  Social  Media  MarkeOng,  Strategy  and   Governance   •  Social  Business  Intelligence  and  Insights     •  Social  Intranet   •  Open  Management  and  Leadership  Models   •  Social  Learning   •  OrganizaOonal  Network  Analysis   •  HR  2.0  and  OrganizaOon  EvoluOon   •  Digital  TransformaOon   •  Big  Data  &  Social  AnalyOcs   •  CollaboraOve  InnovaOon  &  Crowdsourcing   •  Employee  CommuniOes  
  • 8. 8   Overall structure •  Key  note  speeches  and  Open  Conference  in  main  hall   •  Expo  pavilion:  you  will  find  14  companies  presenOng  their  latest   technologies  and  experiences   •  Lunch  break:  Premium  and  Free  conference     •  Parallel  tracks  for  those  with  Premium  access  starOng  from  14h00  in  the   breakaway  rooms  downstairs   •  Close  of  day  at  17h00  again  in  the  main  hall   •  AperiOvo  at  the  end  of  the  day  with  the  aim  of  networking  (bring  your   bocle  openers  along)  
  • 9. 9   •  Some  of  you  have  completed  a   survey  indicaOng  your  interests   and  what  you  want  to  take  away   with  you  from  the  conference   •  The  graph  alongside  this  slide   shows  an  affinity  map  with  the   names  and  interests  as  compiled   by  those  of  you  who  completed   the  survey   •  Our  lives  are  intertwined  in   constant,  ever-­‐changing   networks,  and  the  affinity  map   showing  the  clusters  based  on   your  interests  places  you  in  a   network  in  the  same  way   Affinity map
  • 10. 10   Thanks to the sponsors
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  • 12. Emanuele Scotti | Rosario Sica
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  • 14. Kids are happy Until they start school
  • 15. Employees are happy when they start a new job What about 3 months lather?
  • 19. Is it right to talk about happiness in these times?
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  • 25. GDP • Gross Domestic Product GNH • Gross National Happiness
  • 31. Network society, network economy and the patterns of influence
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  • 33. Organizational happiness: Sustainable progress in efficiency, intelligence innovation, profitability
  • 34. SOCIAL BUSINESS AND THE PURSUIT OF HAPPINESS 4.
  • 35. Social Business is a new enterprise organization system that centres on collaborative and networking relationships (employees, partners, customers, suppliers, etc.) to face and generate value in complex markets
  • 36. Role of networks in organizational dynamics and in generating value
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  • 47. TRANSFORMATION JOURNEY “NOTICE TO MARINERS” [Thanks to Peter Senge] 6.
  • 49. Social Business Transformation: Notice to mariners The harder you push, the harder the system pushes back.