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Social Enterprise: myths and realities of social software in the company - Remo Ponti
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When did you stop reading email? New ways of enterprise collaboration - Thoma...
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The using of digital platforms can have a significant impact on the way rare diseases are diagnosed, studied, and treated, helping people with rare diseases connect to others worldwide. The RE(ACT) Community is human network born to share information and boost research about rare and orphan diseases. It has put at the heart of the #RAREvolution program the use of digital communication to empower the community of researchers working on rare diseases and to support them in connecting, learning and funding their projects as well as increasing awareness and advocacy for rare disease research.
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OpenKnowledge srl
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Growth through prolific innovation management
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OpenKnowledge srl
The speech will be focused on several case studies with a special deep dive on Inbound Marketing and Platform marketing strategies (Banca IFIS and SAS). The goal of the speech is to investigate how these strategies can help to reach brand awareness and lead generation thanks to digital marketing actions focused on the B2B market. The audience will learn about the best techniques to get engagement from the customers in the Platform Era.
B2B platform marketing strategy and inbound marketing
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OpenKnowledge srl
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The networks economy and the fourth industrial revolution - Enrica Sighinolfi
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After mechanization in 1790’s (first industrial revolution), mass production in 1900’s (second industrial revolution) and automated production in 1970’s (third industrial revolution), in the next five years we will see the rise of cyber-physical systems, the fourth industrial revolution. As part of the Industry 4.0, Robotic Process Automation (RPA) will radically change both backend and frontend enterprises infrastructures and processes leading to significant cost reduction, production increase and higher customer satisfaction. Hardware and software robots will be designed to augment human workflow making it more efficient and effective. Core enabler of the whole fourth industry revolution will be analytics, machine learning and artificial intelligence based on big data and IoT, all ready technologies now-a-days. After discussing some recent Bip’s case studies on machine learning and artificial intelligence technologies, the speech will focus RPA opportunities in Industry 4.0.
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OpenKnowledge srl
The speech will concern on the evolution of ‘Born to Protect’, an international advertising campaign that has become an integrated project at local level, starting from being a storytelling and transforming itself into a storydoing. In fact, after the great success of the two previous editions, the hashtag #NatiPer has collected 328 innovative projects in 2016 and now it is ready to change its first aim, becoming a useful blog thought to support the Company’s positioning. The AXA Italy’s commitment for being a responsible company now is focused on new Generations. This goal can be achieved thanks to a storytelling that becomes a common thread that can help AXA Italy in joining several commitments: from the research financing for supporting startups, to the wide promotion of initiatives linked to art, culture and society. All these activities allowed AXA Italy in developing critical mass (storytelling) and a tangible social impact (storydoing), in harmony with the current social ecosystem.
Born to protect: the storytelling and storydoing of Axa Italy in the social e...
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OpenKnowledge srl
The financial services industry is evolving. New players are challenging the incumbents with an extraordinary variety of products and services as has never happened before. Financial industry’s players must adequate strategies, products portfolio and services delivered according to the new wave of emerging customers’ behaviors. Recent analysis where showing that something very new and unexpected should be taken in great consideration. Something very “human”. In a world of digital services, ancestral humans behavior demands a service revolution.
IOE: internet of emotions - Demetrio Migliorati
IOE: internet of emotions - Demetrio Migliorati
OpenKnowledge srl
SEA, in the last years, has focused its attention in using – day by day more – advanced and digital-centric communication tools and models. The arrival point of this digital transformation process will be a new digital workplace that has an important goal: becoming a unique digital interface, made to support communication, cooperation, knowledge sharing and internal processes. SEA talks about tangible objectives that are the main guidelines and the concrete evolution of this up to date communication model.
SEA towards the social intranet - Luciano Carbone
SEA towards the social intranet - Luciano Carbone
OpenKnowledge srl
The speech focuses on digital innovation from the point of view of a pharmaceutical company: how technology can integrate the offer of drugs and therapeutic solutions for the healthcare and well-being of citizens. Last year the app I-nonni was presented as a Sanofi start-up project with the primary goal of connecting the older adults with relatives and health professionals, such as doctors and pharmacists, in an easy and effective way. This year the progress in the services offered will be presented, as well as a study proving the effectiveness of the digital fitness tool that we developed with the aim of training the cognitive abilities of older adults (and not only).
I-nonni 2.0: when digital becomes therapeutics
I-nonni 2.0: when digital becomes therapeutics
OpenKnowledge srl
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Why social analytics are different for the enterprise - Laurence Lock Lee
Why social analytics are different for the enterprise - Laurence Lock Lee
OpenKnowledge srl
Platforms create value in a manner and to a degree that was unimaginable just 10 years ago. But they’re only one example of a new class of innovations, driven by technology, that offer today’s entrepreneurs the real-life equivalent of super powers. Exponential technologies like network computing systems and artificial intelligence are disrupting everything from how we fight the global scourge of counterfeiting to how we explore the universe. Entrepreneurs who harness these powers can do far more than good business: like superheroes, they can tackle the grandest challenges of our age.
Entrepreneurship in the exponential era - Michele Casucci
Entrepreneurship in the exponential era - Michele Casucci
OpenKnowledge srl
In the first 10 years of our life, parents teach us to stay with the others, to learn, to share and to develop our empathy. They teach us to use different art forms, to test ourselves with sport and to learn new rules. Our parents encourage us to achieve, to risk, to fight our fears, to overcome our character and emotional barriers. Then suddenly we find ourselves behind a desk, behind a mountain of books and, for the following 15 years, obsessed with the ability to express a performance and with the ability to respond to specific questions finding the right answers. We forget our manual skills and the ability to design the world around us. Then we enter into the work ecosystem with this experiences. Today to address the exponential dynamics of our times and to draw success, Corporates need to rely on skills, methods and tools inspired to those we use during the first 10 years of life when our instinct drove us to ask questions in a continuos way. This is the key to change the corporate culture, to achieve new goals and to face the new paradigms of business. Corporates through collective innovation processes and co-design tools need to start to find the new right questions in order to find the new answers. They can no longer rely on the same answers they have proposed over the last years.
Collective innovation: finding the right questions with co-design - Ivan Ortenzi
Collective innovation: finding the right questions with co-design - Ivan Ortenzi
OpenKnowledge srl
Do you sometimes feel like you’re drowning in marketing software? If you could channel Dr. McCoy from Star Trek, would you find yourself blurting out in frustration, “Damn it, Jim, I’m a marketer not an IT architect!” You’re not alone. Marketing has been overrun by software, and it’s changing the dynamics of profession in ways that can seem foreign and uncomfortable. But, as software developers might say, “This is actually a feature, not a bug.” Software gives marketers a greatly expanded creative palette to design memorable customer experience masterpieces — and the leverage to reach a much broader and more engaged audience with them. The secret to success, however, is not in the technology itself — but rather adapting marketing management to this new software-powered environment. In this presentation, marketing technologist Scott Brinker, author of the new book Hacking Marketing, will show you how.
Hacking Marketing - Scott Brinker
Hacking Marketing - Scott Brinker
OpenKnowledge srl
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Opening & Welcome - Rosario Sica, Emanuele Scotti
Opening & Welcome - Rosario Sica, Emanuele Scotti
OpenKnowledge srl
Design thinking, simplicity, high-image / low-text, mobile responsiveness: these are the cornerstones of good interaction design and the principles that have been used for redesigning the City of Venice web presence to put users’ needs first. Single-sign-on digital services, news and social wall, e-commerce and all the info one may need to live and experience the city. There is no reason why e-gov web platforms should not be as simple and straight-forward as private sector sites are.
Venezia: a user friendly city starts with design thinking - Alessandra Poggiani
Venezia: a user friendly city starts with design thinking - Alessandra Poggiani
OpenKnowledge srl
Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.
#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia
#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia
OpenKnowledge srl
How the relationship between people, vehicles and urban environment is rapidly changing: the Piaggio experience.
Motorcycles, scooters and e-Bikes: from a moment of disconnection to a world ...
Motorcycles, scooters and e-Bikes: from a moment of disconnection to a world ...
OpenKnowledge srl
Everybody knows phrases like “did you get my email”, “Can you send me the latest version of the document?”, “I cannot access that information right now!”, “my inbox is full!” and many more very well, and honestly, when did you stop following all your email threads? In private we have fun using WhatsApp, skype, SMS, social media streams like facebook, xing, linkedin and share data through dropbox, iCloud and so on. Nevertheless, in business, we are writing, answering and forwarding complex emails with questionable distribution lists and gigabytes of redundant attachments. Thomas Becker will give an insight, how Document Future AG faces the challenge of improving internal and external communications and document sharing using a collaborative purely cloud based infrastructure.
When did you stop reading email? New ways of enterprise collaboration - Thoma...
When did you stop reading email? New ways of enterprise collaboration - Thoma...
OpenKnowledge srl
The world of classified media has changed in the last years: from a business focused on the object to a business focused on people. It has become more relevant the understanding of which is the user base, which are its wishes and values. The Data insights are the key for a social classified network.
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OpenKnowledge srl
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RE(ACT) Community: a platform for the #RAREvolution
RE(ACT) Community: a platform for the #RAREvolution
The Platfirm Age: the dawn of a new era - Rosario Sica & Emanuele Scotti
The Platfirm Age: the dawn of a new era - Rosario Sica & Emanuele Scotti
Growth through prolific innovation management
Growth through prolific innovation management
B2B platform marketing strategy and inbound marketing
B2B platform marketing strategy and inbound marketing
The networks economy and the fourth industrial revolution - Enrica Sighinolfi
The networks economy and the fourth industrial revolution - Enrica Sighinolfi
Robotic process automation in Industry 4.0 - Andrea Casati
Robotic process automation in Industry 4.0 - Andrea Casati
Born to protect: the storytelling and storydoing of Axa Italy in the social e...
Born to protect: the storytelling and storydoing of Axa Italy in the social e...
IOE: internet of emotions - Demetrio Migliorati
IOE: internet of emotions - Demetrio Migliorati
SEA towards the social intranet - Luciano Carbone
SEA towards the social intranet - Luciano Carbone
I-nonni 2.0: when digital becomes therapeutics
I-nonni 2.0: when digital becomes therapeutics
Why social analytics are different for the enterprise - Laurence Lock Lee
Why social analytics are different for the enterprise - Laurence Lock Lee
Entrepreneurship in the exponential era - Michele Casucci
Entrepreneurship in the exponential era - Michele Casucci
Collective innovation: finding the right questions with co-design - Ivan Ortenzi
Collective innovation: finding the right questions with co-design - Ivan Ortenzi
Hacking Marketing - Scott Brinker
Hacking Marketing - Scott Brinker
Opening & Welcome - Rosario Sica, Emanuele Scotti
Opening & Welcome - Rosario Sica, Emanuele Scotti
Venezia: a user friendly city starts with design thinking - Alessandra Poggiani
Venezia: a user friendly city starts with design thinking - Alessandra Poggiani
#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia
#Barillagoesdigital: the digital transformative journey - Alessandra Ardrizzoia
Motorcycles, scooters and e-Bikes: from a moment of disconnection to a world ...
Motorcycles, scooters and e-Bikes: from a moment of disconnection to a world ...
When did you stop reading email? New ways of enterprise collaboration - Thoma...
When did you stop reading email? New ways of enterprise collaboration - Thoma...
From classified media to social classified network: goods' values and people ...
From classified media to social classified network: goods' values and people ...