1. New
Trends
in
Enterprise
Social
Networking:
Case
Studies
of
Real
Social
Companies
Social
Business
Forum
MarrioK
Hotel,
June
4
&
5,
2012,
Milan
Patricia
Fernández
Carrelo
@Zyncro
[English]
CHIEF
MARKETING
OFFICER
@pfcarrelo
1

2. Molte
cose,
non
perché
sono
difficili
non
osiamo
[farle],
ma
perché
non
osiamo
[farle]
sono
difficili.
LUCIUS
ANNAEUS
SENECA
2

3.
The
Company
3

4. The
Story
! Founded
&
bootstraped
in
2009
by
Dídac
Lee,
with
seed
capital
from
Inspirit
Labs
! Officially
launched
in
2010
–
Luis
Font
invested
&
joined
as
CEO
in
October
2010
! 2012:
110,000
users,
500
corporate
clients,
60
partners
worldwide,
9
languages,
8
new
releases,
20
ZyncroApps
! From
file
sharing
+
microblogging
to
Enterprise
Social
So@ware
! From
Barcelona…
to
the
world
4

5. From
Barcelona…
to
the
world
April:
Jan-­‐Mar
:
Other:
Japan
Benelux,
Germany
LATAM,
APAC
June:
Abr-­‐May:
Brazil
Italy,
China,
Canada
S1-­‐2011
S2-­‐2011
S1-­‐2012
S2-­‐2012
S1-­‐2013
Oct-­‐Nov:
Jan-­‐Apr:
Mexico,
France
Scandinavia
TODAY:
Barcelona
/
Tandil,
Argenina
/
Silicon
Valley
/
Tokyo
/
Sao
Paulo
/
Mexico
DF
/
Paris
5

6. Co-­‐Founders
DIDAC
LEE
LLUÍS
FONT
FOUNDER+PRESIDENT
CEO+FOUNDER
Since
the
incepion
of
his
first
enterprise
in
1995,
Serial
entrepreneur
with
great
internaional
Intercomgi,
Dídac
has
been
working
non-­‐stop,
consuling
background.
Aner
ten
years
as
a
innovaing
and
tackling
new
business
opportuniies
management
and
technology
senior
consultant
in
in
the
new
technologies
sector.
Dídac
is
also
member
PwC
in
various
countries,
Lluís
was
appointed
CEO
of
the
Board
of
Directors
of
FC
Barcelona.
Thanks
to
of
the
consultancy
firm
Internet
AGM
in
1999.
In
his
leadership
in
the
Technology
Area,
the
club
is
2002,
aner
first
VC
investment
in
NTRglobal
as
CEO,
ranked
#1
in
Facebook
followers
worldwide.
He
the
company
growth
went
from
zero
to
€25M
in
five
holds
a
degree
in
Management
from
IESE
Business
years
and
expanded
to
14
countries.
School.
INNOVATION
+ EXECUTION
Dídac
&
Lluís
between
them
accumulate
more
than
15
technology
companies,
with
presence
in
40
countries
and
more
than
30,000
customers
in
just
10
years.
6

7. Enterprise…
Social
Networks?
7

8. Enterprise…
Social
Networks?
Social
Networks
are
already
part
of
our
personal
lives
Much
more
is
achieved
with
the
contribuions
of
many
(The
Wisdom
of
Crowds)
Companies
are
made
up
of
people,
in
community
The
community
within
companies
has
always
existed...
around
the
water-­‐
cooler
8

9. Zyncro,
Your
Enterprise
Social
Network
Zyncro
is
an
Enterprise
Social
Network
that
lets
companies
and
organizaions
get
their
employees,
customers,
suppliers
and
partners
to:
!
collaborate
! share
!
cooperate
!
communicate
!
meet
!
connect
9

10. 10

11. The
business
benefits...
Email
use
reduced
More
collaboraion
and
informaion
Increased
producivity
Boosted
corporate
culture
BeKer
knowledge
management
Greater
feeling
of
belonging
New
remuneraion
models
More
moivaion
11

12. Who
can
use
it?
Freelancers
Large
corporaions
All
types
of
SMEs
•
companies
•
agencies
•
private
eniies
•
public
insituions
•
poliical
paries
•
NGOs
•
etc.
“Any
professional
c
ollecive
can
use
it
as
an
environment
to
share
informaion,
documents
and
as
a
corporate
space
to
increase
producivity.”
12

13. 10
Customers
Success
Stories
13

14. 1.
Izquierda
Unida
Ciempozuelos
+8
users
Innovaive,
modern
and
transparent
poliical
party
USE
&
BENEFITS
•
Document
management
and
internal
communicaion
channel
•
Shared
structure
for
proposals,
reports,
data…
and
ideas
•
Promotes
the
brand
•
Extends
the
organizaion’s
style
to
knowledge
management
14

15. 1.
Izquierda
Unida
Ciempozuelos
From
internal
Social
Network
…
to
external
Social
Network…
15

16. 2.
SWANY
+15
users
Product
design
&
3D
modeling
USE
&
BENEFITS
•
Processing
and
exchange
of
large
3D
•
Intuiive
and
easy
to
use
system
design
files
(AutoCAD
format)
•
Storage
and
sharing
of
•
Intranet
also
for
external
partners
know-­‐how
16

17. 2.
SWANY
17

18. 2.
SWANY
18

19. 3.
Omega
Pharma
+30
users
360°digital
innovaion:
The
case
of
the
pharmaceuical
industry
USE
&
BENEFITS
•
Complement
to
its
external
online
strategy
•
Completely
digital
environment
•
Communicaion
and
innovaion
channel
•
360º
social
methodology
•
Shared,
accessible
documentaion
19

20. 3.
Omega
Pharma
E-­‐COMMERCE
EXTRANET
INTERNAL
COMMUNITY
EXTERNAL
360º
DIGITAL
STRATEGY
COMMUNITY
20

21. 4.
Pasiona
+60
users
users
Experts
in
sonware
development.
Specialists
in
Microson
technology...
and
now
2.0
USE
&
BENEFITS
•
Communion:
Microson
&
2.0
world
•
Link
to
shared
RSS
•
Knowledge
sharing
•
Shared,
accessible
documentaion
•
Discussion
forums
and
knowledge
•
Up-­‐to-­‐date
personal
data
exchange
21

22. 4.
Pasiona
(community)
22

23. 4.
Pasiona
(work
groups)
23

24. 5.
AON
+
users
+100
users
Leading
(and
tradiional)
provider
in
risk
management
services,
insurance
and
reinsurance
brokerage,
and
human
capital
consuling.
USE
&
BENEFITS
•
Internal
communicaion
channel
•
Instant
knowledge
exchange
•
Shared,
accessible
documentaion
•
Improvement
in
sending
of
informaion
to
•
Custom
designed
and
usability
external
paries
•
Up-­‐to-­‐date
personal
data
24

25. 5-­‐AON
Chosen
model?
• Social
network
Carlos
García
de
la
Vega
AON
COMMUNITY
MANAGER
Opcons?
Choice?
• Zyncro.com
25

26. 6.
Quadis
+350
users
Leader
in
car
sales
and
repair
in
Spain.
Leader
also
in
sales
innovaion
processes
USE
&
BENEFITS
•
Knowledge
management
system
•
Pre
&
post
training
follow-­‐up
•
Knowledge
exchange
among
sales
force
•
Forums
for
debate
members
•
Personalized
and
segmented
training
•
Social
learning
system
26

27. 6.
Quadis
Josep
Guasch
SERVICES
DIVISION
AND
F&Y
DIRECTOR
AT
QUADIS
27

28. 7.
Fiesta
Hotel
Group
+650
users
HOTEL
GROUP
IN
EUROPE
AND
AMERICA
USE
&
BENEFITS
•
Internal
communicaion
channel
•
Relaionship
between
departments
•
80%
reducion
in
email
use
•
Improvement
in
sending
of
informaion
to
•
Shared,
accessible
documentaion
external
paries
•
Up-­‐to-­‐date
personal
data
28

29. 7.
Fiesta
Hotel
Group
Hotels
29

30. 7.
Fiesta
Hotel
Group
Social
Hotel
Community
From
the
head
of
housekeeping
to
director...
From
the
Mediterranean
to
the
Pacific...
everyone
contributes
everyone
receives
everyone
collaborates
everyone
paricipates
everyone
is
involved
30

31. 8.
Cetelem
(BNP
Paribas)
+1300
users
Expert
bank
in
personal
credits,
online
credits
and
card
management,
belonging
to
the
BNP
Paribas
group,
which
has
been
operaing
in
Spain
since
1988.
USE
&
BENEFITS
•
Corporate
communicaion
•
Relaionship
between
departments
and
ciies
•
“Internal
TwiKer”
for
events
•
Greater
self-­‐knowledge
•
Groups
for
exchanging
opinions
•
Promotes
the
corporate
culture
31

32. 32

33. 8.
Cetelem
(BNP
Paribas)
Sonia
Ruiz
CORPORATE
COMMUNICATION
CETELEM
33

34. 8.
Cetelem
(BNP
Paribas)
34

35. 9.
Seguros
Monterrey
New
York
Life
+1500
users
Seguros
Monterrey:
A
leading
company
in
the
insurance
sector
in
Mexico,
commiKed
to
the
people
of
Mexico
for
more
than
70
years
New
York
Life:
More
than
160
years
at
an
internaional
level.
USE
&
BENEFITS
•
Central
space
for
remote
agents
•
Extends
values:
trust,
reliability,
•
Structured
and
organized
handling
of
integrity
and
humanity
large
volumes
of
documents
and
informaion
•
Promotes
the
corporate
culture
35

36. 9.
Seguros
Monterrey
New
York
Life
Major
corporacon,
major
values
and
major
need
for
management
36

37. 10.
Private
Social
Network:
ClubAhora
(La
Caixa)
Users
=
Customer
s
First
European
savings
bank,
pioneer
in
the
private
Social
Banking
area
USE
&
BENEFITS
•
Retain
and
create
customer
loyalty
•
Privacy
in
data
exchange
•
AKract
new
customers
•
Total
segmentaion
in
customer
service
•
Provide
added
value
for
its
financial
•
Exclusivity
and
personalized
service
products
37

38. 10.
Private
Social
Network:
ClubAhora
(La
Caixa)
38

39. 39

40. www.zyncro.com
twieer:
@zyncro_es
hep://blog.zyncro.com
40