More Related Content Similar to Holger Mueller - How The Cloud changes Everything in Social Business (20) More from OpenKnowledge srl (20) Holger Mueller - How The Cloud changes Everything in Social Business1. © 2010 - 2014 Constellation Research, Inc. All rights reserved.
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How the Cloud changes
EVERYTHING
in Social Business
Holger Mueller
Principal Analyst & VP
Constellation Research
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22
52% of the Fortune 500
firms since 2000 are gone
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3
Disruption Slide
• Project based
• Globalization
• New stakeholders
• Goliath vs start-up
• Public/ private
/hybrid
• Regulation/
deregulation
• Business process
outsourcing
• Pace of obsolescence
increasing faster
than the rate of
adoption
• Consumer tech ahead
of enterprise
• Digital divide closing
around the world
• Connected ubiquity
drives new adoption
models
• Changing workplace
norms
• Distributed nature of
work
• New work force
models
• Mixed generations
• Aging workforce
• Global talent
• Temporary talent
• Loss of faith in
capitalism
• Commodity shortages
• Political instability
• Sustainability and
environmental focus
• Economic crisis
• Price spikes
Macro
conditio
ns
Workpla
ce
dynamic
s
Business
Models
Pace of
tech
adoption
Organizations face massive and
unprecedented levels of change1. Macro economic forces
2. Dynamic work force
3. New business models
4. Disruptive tech adoption
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5 Fundamental Tech Trends
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55
The Cloud Shift is under way
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What’s Cloud?
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The Fundamentals of Computing
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The functional separation of Social
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The Evolution Of Social Software
9
Alan Lepofsky
@alanlepo
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Social
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Social Business
Outcomes are the anchor(s):
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Social Reality
…
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…
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Digital Business
Digital Business is Here
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Richer user experience
and user productivity
Rapid IT
implementation and
optional higher quality
deployment
More frequent cycles of
innovation
Minimal upgrade
hassles
Access to the “always-
on” SaaS tools
regardless of location
Subscription pricing
Anytime scalability and
dynamic capacity
The Cloud Is The Innovation Platform
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5 Generations of Digital Proficiency Matter!
Digital Natives Digital Immigrants Digital Voyeurs
Digital Holdouts Digital Disengaged
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Data is the base of business – but exploding…
Source: Intel 2012 (!) Source: frontrage.com, Data June 29th 2014
BigData in the Cloud is the only option to get hold of (some of the)
relevant data for Social Business.
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The rise of the No-Design Databases
Implications
• No more “What do you
want to do?”
• But: “Just ask!”
3 Types of NDDB:
• Hadoop et al
• In memory columnar
• Specfic design e.g.
MongoDB, Neo4J
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Building blocks of next gen social business
networks
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Next Generation Social Tools
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Next Generation Social Business Apps
SOCIAL
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The People Aspect
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2323
Next Steps
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How to get started
Intelligent
Assistance
Ueber Social
Software
Agents
Apps
Get apps
such as
continuous
sentiment,
n-
dimensional
and
temporal
social graph,
no more
traditional
feed.
Tools
Solve
Identity,
Security &
Permissions
Access
Get your
BigData in
the Cloud
BigData
All in the
Cloud
© 2014 HMCC . All rights reserved.
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What will your enterprise be?
Cautious Adopters (50%) Market Leaders (5%)
Fast Followers (15%)Laggards (30%)
Incremental
Transformational
Reactive
• Can we transform our business models?
• What outcomes can we transform?
• How do we go to market first with this?
• How do we make this easy to consume?
• Will this truly differentiate our offerings?
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• What happens if our competition goes first?
• How long can we wait to adopt?
• Can we learn from first mover mistakes?
• How do we scale this faster and cheaper?
• Do we really need to do this?
• Can we quantify the market demand?
• Can we wait for this to commoditize?
• Is this more than a trend?
• What type of integration is required?
• Are there security and safety risks?
• Do we really need to disrupt our business?
• Will customers really want this?
• How long can we wait for commoditization?
• How much longer can we put this off?
• Has the trend moved beyond mainstream?
Proactive
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So for 2014…
• Does your enterprise have a cloud strategy?
• Does your company have a BigData strategy?
• Personal Study
• How does BigData work and matter for your enterprise
• Prepare to craft a cloud based social business strategy for 2015
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Editor's Notes Can you imagine three years ago?
Fortune 500 Firms in 1955 vs. 2011; 87% Are Gone
52% of the Fortune 500 firms since 2000 are gone
2010 – Blackberry’s had a 45% market share vs Apples’ 25% vs Microsoft’s 15% vs Android’s 7% vs Palm’s 5.7%
This is a seemingly innocent question. But to truly answer this question, you have to Imagine what’s happened in the past 24 months. Raise your hands if you felt in control or any semblance of control over your profits, revenues, idea creation, new products were introduced, collaboration points, your community, or customer experience? Were you able to effect and affect change? Did you have the right tools to create the conditions to manage the change ahead?
Now put yourselves in the mindset of an enterprise or brand. How can you improve your business outcomes?
Why do I ask this? Well customers no longer buy technologies. They no longer buy software. They are buying outcomes from you. That’s what they want. Peace of mind outcomes. Facebook – a picture sharing service
LinkedIn – a recruiting solution with a social graph challenge
Google+ - a data collector for advertisement
Twitter – an engineering challenge in search of business purpose
….
Social is an interaction
Interactions are driven by Anchors, these are
Shared social attributes
Interests
Goal oriented
Creating manifests first and hoping for interaction is not social, but provides interaction anchors
The problem – real world social does not map well to digital social – we live in here & now – digital is on all the time
It all starts with the cloud. Massive time savings. No need to stand up a server. No need to wait for procurement, tuning, etc. Identity
Dynamic, multidimensional permissions
Privacy Policy
Understand goals
Enables social – in the digital and real world
Realtime sentiment analysis
No more feed
Ad hoc social graph
Personal Analytics – fitbits Miicro Headhunting
Software Agents
Uber Social
Intelligent Assistance People are largest cost
People changes in generations