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Engage or Lose!
Socialize, Mobilize, and Conversify to
Improve Business Performance

Christian Finn
Senior Director, WebCenter
Oracle
christian.finn@oracle.com
Twitter: @cfinn
More Flying Monkeys!
Get The Monkey Off Your Back:
Four Fixes for Your Organization

Christian Finn
Senior Director, WebCenter
Oracle
christian.finn@oracle.com
@cfinn
Source: Gallup Management Journal, http://gmj.gallup.com/content/24880/gallup-study-engaged-employees-inspire-company.aspx
Does Your Intranet Feel Like This?
Does Your Workplace Look Like This?
Which Side Best Represents How Work




 … Gets Done In Your Organization?
Fix #1: Socialize Your Intranet
Usher in The Age of the E2E Portal
Fix #2 Get Thee to a Single Repository
 A Single Source of Truth Increases Agility
                           "By consolidating to Oracle
                             WebCenter Content, we
                            lowered our hosting costs
                              from $4.1M to $775K
                                   annually.“
                                     -- Brian Skapura
ArRiyadh Development Authority

  “… we have seen rapid
improvements in our ability
    to manage data and
documents effortlessly and
  ensure the smooth daily
     operations of urban
         planning.”
– Majed Al Sultan,
ArRiyadh Development Authority
Fix #3: Mobilize Your Content
The Post-PC Workforce Needs A Post-PC Workplace
Medtronic iPad Solutions
Medtronic iPad SolutionsSolutions
Medtronic iPad Solutions Solutions
A Reality Check


            The CRM & ERP View of the World
Enter
        Qualified?   Opp’t’y   Quote   Closed?   Sale   Invoice
Lead
The Sales Team’s View of The World

 Enter
            Qualified?    Opp’t’y     Bid       Closed?     Sale      Invoice
 Lead




Listen to   Verify with       Price       Create         Approve      Sell to
Customer    Engineering        Bid     Presentation   with Manager   Customer
Fix #4: Conversationalize Your Processes
Collaboration in Context Accelerates Success
Thelem Assurances
                    "Our Extranet Assurés, based on
                    Oracle WebCenter Portal, strengthe
                    ns the relationship of our
                    members with their agents or
                    brokers
                    through messaging, increases
                    loyalty through loyalty points, and
                    makes people independent from
                    agencies opening hours on some
                    tasks, thus increasing their general
                    satisfaction. ”
                    - François Tapin, Director of Information
                    Systems and General Services, Thélem
                    Assurances
To Learn More & Connect
Visit the Oracle WebCenter site & blog
                                                   Oracle WebCenter blog:
      Oracle Fusion Middleware                     http://blogs.oracle.com/webcenter
            Oracle WebCenter                       Oracle WebCenter Homepage:
           User Engagement Platform
                                                   http://oracle.com/webcenter

      Sites                     Portal             Oracle WebCenter Newsletter:
   Web Experience         Composite Applications   http://oracle.com/newsletters
    Management               & Mash-Ups


                                                   Twitter:
                                                   http://twitter.com/oraclewebcenter
      Social                     Content
    Social Network            Enterprise Content   Facebook:
    & Collaboration             Management
                                                   http://facebook.com/webcenter

                                                   LinkedIn:
                                                   http://linkd.in/ORCL_Social
Thank You!
christian.finn@oracle.com / @cfinn
Oracle WebCenter
The User Engagement Platform for Social Business

      Oracle Fusion Middleware                     Oracle WebCenter is the user
            Oracle WebCenter                       engagement platform for social
           User Engagement Platform
                                                   business, connecting people and
                                                   information
      Sites
   Web Experience
                                Portal
                          Composite Applications   • Increase sales and loyalty with online
    Management               & Mash-Ups
                                                     engagement optimization
                                                   • Drive innovation with portals and
                                                     composite applications
      Social                     Content
    Social Network
    & Collaboration
                              Enterprise Content
                                Management
                                                   • Enhance productivity with contextual
                                                     collaboration
                                                   • Optimize information access with
                                                     content management
Oracle WebCenter
The User Engagement Platform for Social Business

      Oracle Fusion Middleware                     Oracle WebCenter is the user
            Oracle WebCenter                       engagement platform for social
           User Engagement Platform
                                                   business, connecting people and
                                                   information
      Sites
   Web Experience
                                Portal
                          Composite Applications   • Increase sales and loyalty with online
    Management               & Mash-Ups
                                                     engagement optimization
                                                   • Drive innovation with portals and
                                                     composite applications
      Social                     Content
    Social Network
    & Collaboration
                              Enterprise Content
                                Management
                                                   • Enhance productivity with contextual
                                                     collaboration
                                                   • Optimize information access with
                                                     content management
To Learn More & Connect
     Visit the Oracle WebCenter site & blog
                                                                                                                                     Oracle WebCenter blog:
                                                                                                                                     http://blogs.oracle.com/webcenter

                                                                                                                                     Oracle WebCenter Homepage:
                                                                                                                                     http://oracle.com/webcenter

                                                                                                                                     Oracle WebCenter Newsletter:
                                                                                                                                     http://oracle.com/newsletters

                                                                                                                                     Twitter:
                                                                                                                                     http://twitter.com/oraclewebcenter

                                                                                                                                     Facebook:
                                                                                                                                     http://facebook.com/webcenter

                                                                                                                                     LinkedIn:
                                                                                                                                     http://linkd.in/ORCL_Social


23   Copyright © 2012, Oracle and/or its affiliates. All rights   Insert Information Protection Policy Classification from Slide 8
     reserved.
Work Shouldn’t Feel This Way

Frustration        Anger       Despair
Fix #1 Automate Your Content Processes
  Automation drives Self-Service & Insight




LAND O’LAKES

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Engage or lose! Socialize, mobilize, conversify: engage your employees to improve business performance Christian Finn

  • 1. Engage or Lose! Socialize, Mobilize, and Conversify to Improve Business Performance Christian Finn Senior Director, WebCenter Oracle christian.finn@oracle.com Twitter: @cfinn
  • 3. Get The Monkey Off Your Back: Four Fixes for Your Organization Christian Finn Senior Director, WebCenter Oracle christian.finn@oracle.com @cfinn
  • 4. Source: Gallup Management Journal, http://gmj.gallup.com/content/24880/gallup-study-engaged-employees-inspire-company.aspx
  • 5. Does Your Intranet Feel Like This?
  • 6. Does Your Workplace Look Like This?
  • 7. Which Side Best Represents How Work … Gets Done In Your Organization?
  • 8. Fix #1: Socialize Your Intranet Usher in The Age of the E2E Portal
  • 9. Fix #2 Get Thee to a Single Repository A Single Source of Truth Increases Agility "By consolidating to Oracle WebCenter Content, we lowered our hosting costs from $4.1M to $775K annually.“ -- Brian Skapura
  • 10. ArRiyadh Development Authority “… we have seen rapid improvements in our ability to manage data and documents effortlessly and ensure the smooth daily operations of urban planning.” – Majed Al Sultan, ArRiyadh Development Authority
  • 11. Fix #3: Mobilize Your Content The Post-PC Workforce Needs A Post-PC Workplace
  • 15. A Reality Check The CRM & ERP View of the World Enter Qualified? Opp’t’y Quote Closed? Sale Invoice Lead
  • 16. The Sales Team’s View of The World Enter Qualified? Opp’t’y Bid Closed? Sale Invoice Lead Listen to Verify with Price Create Approve Sell to Customer Engineering Bid Presentation with Manager Customer
  • 17. Fix #4: Conversationalize Your Processes Collaboration in Context Accelerates Success
  • 18. Thelem Assurances "Our Extranet Assurés, based on Oracle WebCenter Portal, strengthe ns the relationship of our members with their agents or brokers through messaging, increases loyalty through loyalty points, and makes people independent from agencies opening hours on some tasks, thus increasing their general satisfaction. ” - François Tapin, Director of Information Systems and General Services, Thélem Assurances
  • 19. To Learn More & Connect Visit the Oracle WebCenter site & blog Oracle WebCenter blog: Oracle Fusion Middleware http://blogs.oracle.com/webcenter Oracle WebCenter Oracle WebCenter Homepage: User Engagement Platform http://oracle.com/webcenter Sites Portal Oracle WebCenter Newsletter: Web Experience Composite Applications http://oracle.com/newsletters Management & Mash-Ups Twitter: http://twitter.com/oraclewebcenter Social Content Social Network Enterprise Content Facebook: & Collaboration Management http://facebook.com/webcenter LinkedIn: http://linkd.in/ORCL_Social
  • 21. Oracle WebCenter The User Engagement Platform for Social Business Oracle Fusion Middleware Oracle WebCenter is the user Oracle WebCenter engagement platform for social User Engagement Platform business, connecting people and information Sites Web Experience Portal Composite Applications • Increase sales and loyalty with online Management & Mash-Ups engagement optimization • Drive innovation with portals and composite applications Social Content Social Network & Collaboration Enterprise Content Management • Enhance productivity with contextual collaboration • Optimize information access with content management
  • 22. Oracle WebCenter The User Engagement Platform for Social Business Oracle Fusion Middleware Oracle WebCenter is the user Oracle WebCenter engagement platform for social User Engagement Platform business, connecting people and information Sites Web Experience Portal Composite Applications • Increase sales and loyalty with online Management & Mash-Ups engagement optimization • Drive innovation with portals and composite applications Social Content Social Network & Collaboration Enterprise Content Management • Enhance productivity with contextual collaboration • Optimize information access with content management
  • 23. To Learn More & Connect Visit the Oracle WebCenter site & blog Oracle WebCenter blog: http://blogs.oracle.com/webcenter Oracle WebCenter Homepage: http://oracle.com/webcenter Oracle WebCenter Newsletter: http://oracle.com/newsletters Twitter: http://twitter.com/oraclewebcenter Facebook: http://facebook.com/webcenter LinkedIn: http://linkd.in/ORCL_Social 23 Copyright © 2012, Oracle and/or its affiliates. All rights Insert Information Protection Policy Classification from Slide 8 reserved.
  • 24. Work Shouldn’t Feel This Way Frustration Anger Despair
  • 25. Fix #1 Automate Your Content Processes Automation drives Self-Service & Insight LAND O’LAKES

Hinweis der Redaktion

  1. Main Point:Oracle WebCenter is the user engagement platform for social business. Script:Oracle WebCenter is the user engagement platform for social business – connecting people and information.Notes:This is the top level Oracle WebCenter presentation and presents the business case for why you need an user engagement platform and an overview of Oracle WebCenterInsert your name and title into the presentation.
  2. Main Point:Oracle WebCenter is the user engagement platform for social business. Script:Oracle WebCenter is the user engagement platform for social business – connecting people and information.Notes:This is the top level Oracle WebCenter presentation and presents the business case for why you need an user engagement platform and an overview of Oracle WebCenterInsert your name and title into the presentation.
  3. 2010 Enterprise 2.0 Blazer: Balfour BeattyBy kellsey.ruppel on Oct 08, 20102010 Enterprise 2.0 Blazer: Employee-Facing Portal AwardThe Employee-Facing Portal Award was given to the customer with the best interactive collaboration environment for employees with integrated Web 2.0 tools. This year's recipient was Balfour Beatty.Company BackgroundBalfour Beatty is a world-class infrastructure services business that delivers services essential to the creation and care of infrastructure assets including investment, project design, financing and management, engineering and construction and facilities management services. Balfour Beatty's services can be brought together in any combination to provide an integrated capability. They work for customers principally in the UK, Europe, the US, South-East Asia, Australia and the Middle East who value the highest levels of quality, safety and technical expertise.Business ChallengesBalfour Beatty is a large, global organization; it has over 40,000 staff operating in over 1,200 sites in 100 countries across the world. Balfour Beatty has grown rapidly both organically and by acquisition. Turnover of staff within the construction and engineering industry is relatively high when compared to other sectors. This represents a significant challenge when attempting to retain and share knowledge and locate available expertise in a timely way across the organization. Often, innovation will happen in a local site or office and it can be difficult to make this discoverable to Balfour Beatty staff within the whole Group without a common, globally accessible platform.There is also a movement witnessed in Balfour Beatty and other companies where increasingly, employees, especially the new graduates and younger generation, are demanding Web 2.0 features normally associated with public social networking sites such as Facebook or Twitter. They are expecting to be able to exploit the same features within the corporate network and within enterprise applications to form and build relationships among colleagues and utilize the knowledge they know exists within the organization. The absence of a corporate Enterprise 2.0 platform increases the risk of these types of staff using external social networking sites for business purposes and inadvertently exposing confidential information on the public internet.Why Oracle?Oracle Web Center Suite has enabled Balfour Beatty to build a corporate Enterprise 2.0 platform allowing employees to maintain rich profile pages, build collaborative workspaces and locate other Balfour Beatty staff using a range of built-in social networking tools and search capabilities.Each member of staff has a rich profile page, which contains some corporate information such as operating company and job title that are sourced from the HR system, as well as a range of self service fields such as 'About Me', 'Personal Interests' and Photos that allows other colleagues to find out more about them. This encourages staff to make social connections to like-minded colleagues, invite colleagues to join on-line Communities to contribute to the development of key thinking where they could add value, and locate internal experts who can help to solve complex customer issues.Oracle Web Center Spaces has some excellent out-of-the-box features supporting on-line collaboration, which Balfour Beatty has implemented. For example, workspaces can be discoverable allowing members of staff to search and find any existing Communities of Practice that they are interested in joining. Moderators of each workspace can decide whether this request is automatically accepted, or they set an approval workflow so they can review this against the requestor's rich profile page to ensure they are appropriate before accepting them.Social networking features within WebCenter allow members of staff to interact across Balfour Beatty operating company boundaries and geographies. With a large diverse workforce, this is essential in order to leverage the full range of talent across the group. Staff can maintain business networks and keep in touch with colleagues' activity within a secure corporate Oracle Enterprise 2.0 platform. At the end of an assignment, staff can leave feedback for others to see on their Message Wall recommending them for other projects and validating their published expertise. Over time, this will create a very rich searchable source of information about all staff and allow their expertise to be leveraged to assist other parts of the group.Solution OverviewThe key components of Balfour Beatty's Enterprise 2.0 Platform are:Rich self-service profile pages for each member of staff containing, for example, contact information, photos, skills and experience, qualifications and interestsSocial Networking capabilities including status updates (tweets) , networks of colleagues, activity streams, and the ability to invite colleagues to be a contactCollaboration Workspaces supporting Projects, Communities of Practice and Social GroupsA rich set of Enterprise 2.0 Services - e.g. Blogs, Wikis, Forums, Tagging and Status UpdatesExpertise Finder allowing rapid location of staff across the world with the required skills and experienceEngaging, easy to use interface to encourage user adoption and naturally encourage staff to interact regularlyAccess to the platform using a variety of mobile devices for remote workers, staff based on client sites, etc.The overall benefit of the Enterprise 2.0 portal platform is to provide a rich set of tools that help to connect together Balfour Beatty staff, across geographic and operating company boundaries within a secure corporate environment. Without this, operating companies may be limiting the potential of their innovations, re-inventing the wheel, or missing out on inspiration, advice and experience from across the Group on innovation challenges and improvement initiatives.
  4. About The Customer Organization Company Name: Medtronic Company Industry / Vertical: Medical Technology Company URL:www.medtronic.com More informationApple-Medtronic Video Profile on Apple.comFishbowl Solution's Mobility Whiteboard Discussion Guide VideoFishbowl Solution's Mobile ECM Consulting ServicesFishbowl Solution's iOS Mobility APIMedtronic Partners With Fishbowl to Bring WebCenter Content to the iPad and Equip a Mobile Sales ForceMedtronic is the global leader in medical technology with a mission to alleviate pain, restore health and extend life.  The company’s field employees interact with healthcare providers every day, sharing important information about Medtronic products and services.  In the past, sales reps had to locate, organize and even print product collateral and take hundreds of pages with them. With recent advances in information technology, Medtronic had an opportunity to build a system that could share documents and presentations to explain complex and highly technical products through a visually rich, interactive, easy to use, mobile platform. The solution needed to be a system that is very accessible – requiring little to no training while abiding by the Medtronic security policies already in place.SolutionMedtronic began investing in personal mobile technologies  in April 2010. In the fall of 2010, Fishbowl helped develop a Mobile Content Management System (mCMS) that allows employees to access Oracle WebCenter Content (formerly Oracle Universal Content Management) on the iPads via a proprietary Medtronic mobile app (developed with InFuse Medical, see image to the left).BenefitsUsers quickly retrieve the latest information — including dynamic videos, presentations, and PDF filesContent can be downloaded for offline viewingDownloaded content is organized within preset folders, or can be sorted into folders for easy navigationProduct literature can be emailed during or immediately after meetings using the application’s built-in secure email drop functionAssists Medtronic in complying with regulations: all content that the mCMS application references is stored in Oracle WebCenter’s secure repository and all revisions are tracked in the systemAccess to content is restricted based on credentials, and Medtronic uses Fishbowl’s Advanced User Security Mapping component to automate the mapping of LDAP security groups to Oracle WebCenter accountsIT department values the fusion of the personal mobile technologies and the mCMS application: it leverages the existing security and architecture
  5. Attribution: Modeled on diagrams used in a whitepaper, Integrating Microsoft® Office SharePoint® Server 2007 and SAP, June 2007
  6. Attribution: Modeled on diagrams used in a whitepaper, Integrating Microsoft® Office SharePoint® Server 2007 and SAP, June 2007
  7. Main Point:In order to provide a comprehensive solution, IT typically has 3 options, integrate point solutions, build it themselves, or try to scale departmental solutions to fit the enterprise – which all lead to complications.Script:Since the solution typically requires a comprehensive set of capabilities to meet different user’s needs – organizations previously have had 3 options to take.Acquire a set of different point solutions, usually created by different vendors that are focused on just one core capability. Build a custom solution yourself to meet the specific user requirementsOr, search within the organization to find if you have existing tools already available, and then scale out the technology to be an enterprise solution<animate>All of these options lead to challenges during implementation.Point solutions typically have higher costs, since different pieces may come from multiple vendors and must be integrated together. Since the pieces are not always built to work with each other, you also run into compatibility issues where some pieces only work on some platforms or they each require different developer skills to make customizations. And these solutions can often be very brittle and break during upgrades.Do it yourself homegrown systems– have some nice advantages because you can build it exactly the way you want, however, it is very time and resource intensive. Additionally, often times the main focus is on the initial launch and then it becomes a difficult solution to maintain over time requiring dedicated developers to continually maintain and add new features to keep up with evolving customer demands and alternative productized solutions.Finally, when taking a solution that may work quite well for a specific department’s needs, and then scaling that out to meet enterprise demands – can also run into its own set of challenges. Even if the solution is wide spread across multiple departments, trying to rationalize and consolidate it down to a platform that can meet broader enterprise objectives, can be difficult. It may not have the right features to control governance, or be able to scale to fit the new enterprise demands, and often times it will provide a basic set of capabilities that everyone can use – but then you’re left to custom develop or purchase add-on solutions to help fill the holes.Notes:
  8. Main Point:Land O’Lakes optimizes their supply chain process with a self-service partner portal.Script:Land O’Lakes is the second largest cooperative in the US with 9000 employees, 3200 direct producer-members and 1000 member cooperatives serving more than 300000 agricultural producers. They are a leading marketer of dairy-based food products, and you are most likely most familiar with their butter.Notes:Avoid building a custom application Use of a standard technology framework that easily integrates with our back office systems using Oracle Fusion Middleware Deliver via the web a best in class customer experience For their WebCenter solution...Easy-to-use tool that allows WinField Solutions' customers to connect with the company and stay connected with their grower customer activities One-stop portal for web sales ordering, customer service, and company support applications Help grow business together, and help you win in the field Why Oracle?Speed value chain processes and increase visibility into daily operations Improve customer ordering experience and customer satisfaction Increase self-service capabilities for Seed and CPP Eliminate siloed sources of customer and orders Single, standards based best-of-breed platform for integration (data, systems and process) Greater agility, better decision-making, and reduced cost and risk to diverse Land O’Lakes IT infrastructure today