Presentation of Salesforce.com VP of Product Strategy Nate Skinner at Social Biz Atlanta 2013

1. Improve Employee Moral with
Learnings from Social Media
Nate Skinner
VP, Product Strategy
/renniksn
@renniksn
In/renniksn

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than
statements of historical fact could be deemed forward-looking, including any projections of product or service availability,
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating losses,
possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our
security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report
on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter.
These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does
not intend to update these forward-looking statements.

3. Our Mission: Cloud Computing Driver, Catalyst
and Evangelist
Enterprise
Mainframe Client/Server
Cloud Computing
No Hardware/Software
Subscription Model
Automatic Upgrades
Constant Innovation
1960s 1980s Today

4. #1 in Cloud Computing and Customer
Relationship Management
#1
Cloud Cloud Innovation
Computing CRM 2011, 2012

5. Today Customers & Employees Expect More
New World: Social Realities
People are People Choose
Connected Where to Engage

6. Social Revolution
4.5 Billion Social Users
Sharing Feeds, Profiles, Groups, and Files
150 Million Daily Customer Conversations
About Companies

7. Two Social Learnings to Enhance
Employee Moral & Productivity
Connect Reward

8. Connect Reward

9. Traditional Org Structures Separate Individuals

10. Connect:
Everyone to Everyone & Everything
Remove Hierarchy & Expose Innovation
Sales Ops
Customers Leads
Price List
Product Executive
Expert
Promotions
Forecasts
Competitive Legal
Expert
Pitch Deck Contracts

11. Connect: A Real-World Example
Remove Hierarchy &
Share Information

12. Connect:
Everyone to Experts, Insights, and Customers
Improve productivity
and effectiveness
Instant communication with
experts
Collaboration on proposals,
dashboards, and more
Private chat groups with
customers and partners
+34%
Employee productivity

13. The Cake Boss Sweetens Productivity
150 employees, deliver 50 cakes & 20,000 cannolis a week
5M Facebook Fans, 250K Twitter Followers
Increased productivity by 60% through collaboration
Improved product delivery and accuracy with automation

14. Connect Reward

15. You Are Not Getting the Most from Your People
Not
Misaligned Demotivated Performing
$300B
Lost
Productivity
Source: Gallup, “Employee Engagement: A Leading Indicator of Financial Performance”

16. Employee Engagement is a Critical to Success
2%
Engaged
Actively
disengaged 97% of employees
40%
aren’t engaged when
they feel ignored by
57%
their managers*
Not
engaged
*Gallup survey of 1,003 U.S. employees (2009)
**A Gallup study found that disengaged employees cost companies $300 billion in productivity each year

17. Alignment:
People Want to Work on Important Goals
Bring visibility to key priorities
and objectives
Easily communicate team and
individual goals
Connect your goals to the
company mission
Real-time updates
+10x
Improvement in
understanding of goals

18. Alignment: A Real-World Example

19. Reward:
Motivate People to Learn and Perform
Create specific goals and custom badges to
drive ongoing education and incentive
Deliver up-to-date and consistent product knowledge
Accelerate learning and mastery of new skills
Enable peer-to-peer recognition
Give thanks when it matters vs 1x a year
+100%
Increase in
recognition given

20. Reward: A Real-World Example

21. LivingSocial Accelerates Sales with Motivatation
Sales Reps created social goals around activity based selling
Target: 50 calls/day
Amplified winning behavior with custom badge and
public recognition on the global sales call
Result: 82% increase in call volume

22. Salesforce Architecture
Any Social App
Sales Service Marketing Work.com Back-end Systems
Network Exchange
Data.com
AppExchange Apps
Chatter Chatter Communities
ERP Finance Any System
Force.com Heroku Touch
Salesforce
Platform
Data Model
Multi-tenant Infrastructure