This document discusses how non-profits can improve their messaging to donors by putting real people at the center of creating impact and telling the story of the work, rather than treating donors like ATM machines. It notes that while technology can help, non-profits should ask how to connect donors to the people and difference their donations make.

1. I am not an ATM machine Your charity from the donor perspective

2. http://www.flickr.com/photos/thepassivedad/2773118045/ Exhibit A ATM machine

3. http://www.flickr.com/photos/vidiot/55244769/ Exhibit B Person dressed like an ATM machine

4. http://www.flickr.com/photos/bass_nroll/2174234133/ Exhibit C Real people

5. Your people are your impact, and tech can help

6. Part I Donors making impact

13. Part II Is this your message to donors?

14. http://www.flickr.com/photos/anitagould/2090585096/ “ Donate to help us make a difference.”

15. http://www.flickr.com/photos/giantginkgo/49657434/ “ You can also help by volunteering.”

16. http://www.flickr.com/photos/rbanks/17632424/ “ Help us tell the story of our work.”

17. http://www.flickr.com/photos/clstal/520238651/ “ Your actions also make a difference.”

18. If so, then you may be missing an opportunity

19. Part III The story of a fundraising tool

20. http://www.facebook.com/apps/application.php?id=2318966938

21. http://www.washingtonpost.com/

22. http://afine2.wordpress.com/2009/04/22/wash-post-disses-causes-on-facebook/

23. http://beth.typepad.com/

24. http://thinkingaboutmedia.com/2009/04/a-giant-brain-dump/

25. Conclusion If making a difference through your charity looks like this…

26. http://www.flickr.com/photos/hazy_jenius/2268777629/

27. Ask the question… How do we put people at the center of creating impact?

28. The End Keynote by Peter Deitz