Mobile Do’s and Don’ts – A Geo-Centric Approach to Mobile Success

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SoMeTourism

Presenter: Luke Weinman IV, South Shore CVA

Technologie Business

MOBILE DO’S & DONT’S
A GEO-CENTRIC APPROACH TO MOBILE SUCCESS

WHO IS THIS GUY?
Luke Weinman IV
34 years old
Purdue University Calumet Graduate
Chief Technology Officer
Oversee CRM, CMS, PPC, SEM, SEO, IT and (add acronym
here)

12 years with CVA
2 Great Kids!
Wonderful Wife!

MOBILE WEB – DONT’S
Don’t assume your site is mobile friendly
Don’t cram too many items on your page
Don’t have impossible navigation
K.I.S.S.
Don’t not exist
Mobile SEO

MOBILE WEB – DONT’S
Watch URL shorteners
http://goo.gl/9k8f5z
http://goo.gl/9K8F5Z

MOBILE WEB – DO’S
Do know your goals
Do know your audience

Do test you site as a consumer
Do allow for action
People don’t surf on mobile sites, they ACT!
http://thebootstrappersguide.com/images/mobileinfographic-900.jpg

DO’s

http://thebootstrappersguide.com/images/mobileinfographic-900.jpg

DOES IT RIGHT

drugs.mobi

www.pcworld.com

DOES IT RIGHT

mobile.flightstats.com

www.pcworld.com

DOES IT RIGHT

m.traveltex.com

www.pcworld.com

DOES IT RIGHT
m.youtube.com
google.com
m.zoho.com
www.pcworld.com

WHERE DO I GET ONE - MOBILE
fiddlefly.com
dudamobile.com
google.com
simpleviewinc.com

MOBILE WEB & SEO
Google used to pass the rankings of your main site to your
mobile, but now it is going to have to rank on its own,

Hummingbird Update shifts search to more conversational phrases instead of
focusing on particular words in a search

MOBILE WEB & SEO
1.
2.
3.
4.
5.

Be A Search Psychologist
Think Social-first, Mobile-second
Know Where Mobile Searches Are Going
Size Matters

6.
7.
8.
9.
10.

Link Location Matters
-to-Call
Use Rich Content Sparingly
Apps vs. Mobile Friendly: Intent Matters
Embrace Search Engine Crawlers

http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100

APPS - STATS

http://thebootstrappersguide.com/images/mobileinfographic-900.jpg

APPS - STATS

http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/

APPS – CONS
More costly investment
Updating is done through multiple channels
Typically lots of maintenance
Multiple versions needed
Requires user to feel “safe” to download

Typically user needs to search for app
Special promotions needed

APPS – PROS
Apps can push messages
Internet not required
Usually Perform Faster on Device
Large Audience
Great with large customer base
Increase engagement
Builds customer loyalty
Users typically spend more time on apps
People are downloading more than ever

#5

http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

#4

http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

#3

http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

#2

http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

#1

http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

GOOGLE PLACES
How do you create a Google place?
• Google “Claim Google Place”

APPS – WHERE DO I GET ONE
widgetbox
Mippin
the app builder

SOLUTION
Subcategory
City
Price
Keyword
Distance
A Smarter Mobile Site

RESULTS – 6 Month Comparison
49,093

50,000
45,000

1,794%
Increase

40,000
35,000
30,000

25,000
20,000

15,000
10,000

2,592

5,000
0
2012

2013

May October Visits

GEO-CENTRIC - SUMMARY
Addresses in market & out of market.
Limits confusion on where businesses are located.
Visitors can see how close other cities are in
relation to where they are located.
Offers additional filtering features:
subcategories, cities, price, & keywords
Multiple sorting options:
map, alpha & distance

A Smarter Mobile Site

QR CODES ARE DEAD?
I don’t think so, but…
Misused – Yes!
Too much work?

Luke Weinman IV
Chief Technology Officer
South Shore Convention & Visitors Authority
7770 Corinne Drive
Hammond, IN 46323
luke@southshorecva.com
219-989-7770 ext. 2225

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Mobile Do’s and Don’ts – A Geo-Centric Approach to Mobile Success

1. MOBILE DO’S & DONT’S A GEO-CENTRIC APPROACH TO MOBILE SUCCESS

2. WHO IS THIS GUY? Luke Weinman IV 34 years old Purdue University Calumet Graduate Chief Technology Officer Oversee CRM, CMS, PPC, SEM, SEO, IT and (add acronym here) 12 years with CVA 2 Great Kids! Wonderful Wife!

9. AT DISNEY WORLD!!!

10.

11. CAN’T IGNORE IT!!!

12. A QUOTE

13. MOBILE SEARCH

14.

15.

16.

17.

18.

19. MOBILE WEB vs. MOBILE APP

20. MOBILE WEB – DONT’S Don’t assume your site is mobile friendly Don’t cram too many items on your page Don’t have impossible navigation K.I.S.S. Don’t not exist Mobile SEO

21. MOBILE WEB – DONT’S Watch URL shorteners http://goo.gl/9k8f5z http://goo.gl/9K8F5Z

22. MOBILE WEB – DO’S Do know your goals Do know your audience Do test you site as a consumer Do allow for action People don’t surf on mobile sites, they ACT! http://thebootstrappersguide.com/images/mobileinfographic-900.jpg

23. DO’s http://thebootstrappersguide.com/images/mobileinfographic-900.jpg

24. DOES IT RIGHT drugs.mobi www.pcworld.com

25. DOES IT RIGHT mobile.flightstats.com www.pcworld.com

26. DOES IT RIGHT m.traveltex.com www.pcworld.com

27. DOES IT RIGHT m.youtube.com google.com m.zoho.com www.pcworld.com

28. WHERE DO I GET ONE - MOBILE fiddlefly.com dudamobile.com google.com simpleviewinc.com

29. MOBILE WEB & SEO Google used to pass the rankings of your main site to your mobile, but now it is going to have to rank on its own, Hummingbird Update shifts search to more conversational phrases instead of focusing on particular words in a search

30. MOBILE WEB & SEO 1. 2. 3. 4. 5. Be A Search Psychologist Think Social-first, Mobile-second Know Where Mobile Searches Are Going Size Matters 6. 7. 8. 9. 10. Link Location Matters -to-Call Use Rich Content Sparingly Apps vs. Mobile Friendly: Intent Matters Embrace Search Engine Crawlers http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100

31. APPS

32. APPS - STATS http://thebootstrappersguide.com/images/mobileinfographic-900.jpg

33. APPS - STATS http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/

34. APPS – CONS More costly investment Updating is done through multiple channels Typically lots of maintenance Multiple versions needed Requires user to feel “safe” to download Typically user needs to search for app Special promotions needed

35. APPS – PROS Apps can push messages Internet not required Usually Perform Faster on Device Large Audience Great with large customer base Increase engagement Builds customer loyalty Users typically spend more time on apps People are downloading more than ever

36. #5 http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

37. #4 http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

38. #3 http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

39. #2 http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

40. #1 http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

41. #1 USED

42. GOOGLE PLACES

43. GOOGLE PLACES How do you create a Google place? • Google “Claim Google Place”

44. APPS – WHERE DO I GET ONE widgetbox Mippin the app builder

45. DO I NEED ONE

46. SITUATION THE PROBLEM

47. SITUATION THE PROBLEM

48. SITUATION THE PROBLEM

49. SOLUTION A Smarter Mobile Site

50. SOLUTION A Smarter Mobile Site

51. SOLUTION A Smarter Mobile Site

52. SOLUTION A Smarter Mobile Site

53. SOLUTION A Smarter Mobile Site

54. SOLUTION A Smarter Mobile Site

55. SOLUTION A Smarter Mobile Site

56. SOLUTION A Smarter Mobile Site

57. SOLUTION A Smarter Mobile Site

58. SOLUTION A Smarter Mobile Site

59. SOLUTION A Smarter Mobile Site

60. SOLUTION Subcategory City Price Keyword Distance A Smarter Mobile Site

61. SOLUTION A Smarter Mobile Site

62. SOLUTION A Smarter Mobile Site

63. SOLUTION A Smarter Mobile Site

64. SOLUTION A Smarter Mobile Site

65. SOLUTION A Smarter Mobile Site

66. RESULTS – 6 Month Comparison 49,093 50,000 45,000 1,794% Increase 40,000 35,000 30,000 25,000 20,000 15,000 10,000 2,592 5,000 0 2012 2013 May October Visits

67. GEO-CENTRIC - SUMMARY Addresses in market & out of market. Limits confusion on where businesses are located. Visitors can see how close other cities are in relation to where they are located. Offers additional filtering features: subcategories, cities, price, & keywords Multiple sorting options: map, alpha & distance A Smarter Mobile Site

68. WHERE IS MOBILE GOING?

69. QR CODES ARE DEAD? I don’t think so, but… Misused – Yes! Too much work?

70. QR CODES ARE DEAD?

71. AUGMENTED REALITY

72. NFC

73. NFC

74. NFC

75. DO I NEED ONE

76. QUESTIONS

77. Luke Weinman IV Chief Technology Officer South Shore Convention & Visitors Authority 7770 Corinne Drive Hammond, IN 46323 luke@southshorecva.com 219-989-7770 ext. 2225

Mobile Do’s and Don’ts – A Geo-Centric Approach to Mobile Success

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