Joanne Motta, of Destination British Columbia presented how Destination British Columbia built a passionate community of Australians who love BC. About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States. Follow SoMeT on Twitter: https://twitter.com/SoMeTourism Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/

1. Joanne Motta
Manager, Australia & New Zealand
Twitter: @canausjo

10. Starting Out

17. Starting Over: Focus on the Fans

26. Back on track

30. Wrapping it all up

31. What Next?
Kiwis Love British Columbia…….British Columbia Loves Aussies????

32. Joanne Motta
Manager, Australia & New Zealand
Twitter: @canausjo