This is the second part (of three) of SoMazi's social media educational package for the property industry. This presentation brings to you ideas of how to keep your brand on your customers' minds and ideas for long-term engagement.

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Social Media for the Property Market:
Educational Package – Part 2
SoMazi is one of the world’s leading strategic social media consultancies, specialising in
amplification and monetisation of social engagement.
www.somazi.com

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FIRST THOUGHTS
VISUAL CONTENT -
INSPIRATION
PRICE SEARCH
FINANCING / SELLING
EXISTING PROPERTY
PURCHASE
POST-PURCHASE
INTEREST / ANXIETY
SOCIALCHANNELENGAGEMENT
HOUSE PURCHASE TIMELINE
Engagement Peaks and Troughs
• 94% of home buyers start their search online1
• Property sellers’ social channels get traffic mainly when people want to buy
Pre- and post-purchase engagement is low
Typical Rise and Fall of Interest
1 Socialnomics 21 Jan 2011

3. 3 Use Social to Stay on Their Minds
1. Engaging with potential future buyers
2. Establishing long-run brand positioning
3. Creating brand advocates & brand loyalty
4. Visual content is king – people look at properties
even when they are not considering buying
! It is not just about selling property in the present
Keeping your brand in people’s minds
Challenge: Ride the Peaks, Flatten the Troughs

4. 4 Strategy for Long-Term Engagement
Having an active social media presence can help property
developers and real estate agents keep their brand in people’s mind
! When it comes to purchase, benefit from earned brand loyalty
Content examples:
1. Engaging visual content - Pinterest / Tumblr feeds attract followers,
even those not immediately planning to buy property
2. A “Hub” where your followers can engage with content on various
platforms (video, pictures, articles etc.)
3. Something for followers to look forward to – e.g. “Property of the
month” (dreams & aspiration)
4. An ongoing Twitter conversation that’s organic and creates an
emotional connection
Keeping Them Keen

5. 5 SoMazi
At a Glance
• In 2012, Forbes included Maz in its Global Top 50 list of Social Media Power Influencers.
• In 2011, The Sunday Times listed Maz amongst its Global Top 50 Social Media People.
• In 2010 Maz was asked to join a select research team at Oxford University’s Business
School to address the subject of ‘Social Media and Innovation’.
• He is a judge at the Shorty Awards alongside the likes of Steve Wozniak (“Woz”), Jimmy
Wales of Wikipedia, and Craig Newmark, founder of Craigslist.
• Maz is an advisory board member for the globally renowned “Social Media Week” and
“Social Media World” events.
SoMazi was founded by social media specialist Maz Nadjm. His background in blue-chip multidisciplinary
cross-channel social media amplification has seen him rise to become one of the world’s leading social
media authorities.
SoMazi operates on a simple principle – any involvement in social media should drive financial gain
Contact Info:
18 Steynings Way
London N12 7LN
England
Maz Nadjm
Mobile: 07960811351
Landline: 02035981294
Email: maz@somazi.com
Website: www.somazi.com
Twitter: @Somaziww

6. 6 SoMazi