Should we use Facebook? A question that every business faces. Well, I would say, think no more. Facebook no longer remains just another social website. Facebook helps you reach the people who matter the most to your business. Learn more in details with demographic data to about why to use Facebook for business.

1. Facebook: An Engine to Change
Sneha Salke
Background Image : Creffield, Fran. 7 Rules for Using Social Media When Dating. Digital image. Www.eharmony.com.au. N.p., n.d. Web. 19 Oct. 2015

2. What is Facebook
?What is its value
Proposition?

3. What is it and its value Proposition ?
Facebook is a social networking website that makes it easy
for you to connect and share with family and friends online.
Facebook, which was originally intended for Harvard
University students, is now the biggest social media
platform for brands. Facebook allows users to share
unlimited text, images, video, links or locations along with
giving extremely high social connections.

4. When do users typically go on the site? Are there
optimal times to post?

5. What is the best time to post ?

6. Who uses it in Canada ?
• As of the end of 2014, 49.8% of Canada’s entire population uses Facebook.
• 62% of Canadian online users was on Facebook, and 93.9% of all Canadian social
network users were using Facebook.
• In Canada, there are 6,279 daily visitors on Facebook.
Number of users on millions
0
10
20
2012
2013
2014
2015
2016
2017
2018
16.1 17.1 17.8 18.5 19 19.5 20
NUMBER OF USERS IN CANADA
Number of users on millions

7. Global use of Facebook
Quarter
0
200
400
600
800
1000
Q1
'11
Q2
'11
Q3
'11
Q4
'11
Q1
'12
Q2
'12
Q3
'12
Q4
'12
Q1
'13
Q2
'13
Q3
'13
Q4
'13
Q1
'14
Q2
'14
Q3
'14
Q4
'14
Q1
'15
Q2
'15
Q3
'15
Quarter
Quarter

8. Gender Demographics for Facebook
Total Facebook Users approximately,
• 45% users are Female
• 55% users are male.
Age Group Female Male
18-24 33% 36%
24-34 30% 33%
35-44 17% 16%
45-54 11% 8%
55-64 6% 4%

9. How do you know its worth it?
Yes, Its definitely worth it. Facebook helps in
• Tells you if the candidate is worth hiring.
• More of a sounding board and networking.
• To build a community.
• Increases credibility.
• Building a brand
• Facebook Ads Bidding for marketing campaigns

10. This Infographic
gives a clear
understanding on
why business should
Facebook.

11. Playground for B2B
and B2C Organisation
• According to ad week article 97
percent of B2C marketers use
Facebook, compared to 89 percent
in B2B.

12. Dove
• Dove with its 24,588,065 followers is
known to put up inspiring videos for its
customers. The best example is the video
on the right which helped dove get close
to more than a million views and a
thousand likes, comments and share. The
best way they use Facebook is where they
ask their users to tag someone who means
something to them after ever video. Thus
asking them to tell their story. The crucial
point is the way they use images and
videos to help or inspire their fans

13. Major Analytic Tools
• Facebook insight is an analytic tool that allows the member the
page to view the metrics of their page. It is free of cost and is
located at the top of the page.
• Facebook for apps is also an updated version of analytic tool to
help the marketers get better experience through measurement by
improving their apps and website efficiently. It’s a free of cost Tool.
• Google Analytics is also one the best way of collecting analytical
data about the traffic on Facebook. It is an easy and user friendly
Analytics Tools.

14. Cost of Usage :
• Creating a page on Facebook is completely free. Just go to facebook.com/pages/create. Step
by step instructions are given there on.
• Cost of Promoting your Page depends upon how many people you want to reach.
• It is essential to assign at least one employee to Facebook marketing. Depending on the size
of the company this number will may increase.
• Efforts : It is important that the employees assigned give enough time based on the peak
times of engagement on daily basis.
• Content: Content of the post is the driving factors not just the number of post. Which can cost
a good amount of time and efforts.
• All in all, Facebook marketing will prove to be quite a cost efficient platform for marketing
with a wider range of reach and high rate of engagement if done right.

15. How to get started ?
• Set-Up your page
• Identify your audience
• Create a compelling content
• Advertise
• Measure and adjust
Learn more by clicking on the link Do Business through Facebook

16. Citation:
• Bennett, Shea. "What Are the Best Time to Post on #facebook #twitter #instagram."
Adweek.com. N.p., 6 Jan. 2015. Web. 19 Oct. 2015.
• Chieruzzi, Massimo. "Facebook Ads Biding 101." Adespresso.com. N.p., 17 July 2014. Web.
19 Oct. 2015.
• Hill, Kashmir. "Facebook Can Tell You If a Person Is worth Hiring." Forbes.com. N.p., 5
Mar. 2012. Web. 19 Oct. 2015
• "Canada: Number of Facebook Users 2012-2018." Statista.com. N.p., n.d. Web. 19 Oct.
2015.
• "Facebook: Number of Daily Active Users Worldwide 2011-2015." Statista.com. N.p., n.d.
Web. 19 Oct. 2015
• Shah, Priya. "Why B2C Business Not Give up on Facebook." Business2community.com.
N.p., 12 May 2012. Web. 19 Oct. 2015.
• Bennett, Shea. "How B2B and B2C Marketers Use Social Media." Adweek.com. N.p., 22
May 2014. Web. 19 Oct. 2015

17. Thank You
Read More on my blog www.snehasalke.com