SnapShot's monthly recap of the most relevant, important, and interesting news in hotel data and analytics.

1. www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürstendamm 212, 10719 Berlin

2. ITB has come and gone and hotel data and analytics
has evolved quite a lot, so we’re giving you a summary
of what we found most interesting last month (so make
sure you check out the whole Slideshare).
This month we cover the nerds at Airbnb, tips on
getting better at Excel (yeah, never thought that would
be coming from us, did you?) and more great “big data
101” this time from Bernard Marr. There’s also an
excellent eBook taking data and analytics from the labs
and back to hotel reality. And of course a TED talk to
bring you back to the lab.
With so much happening in our industry and so little
time, we hope this monthly recap helps keep you up-to-
date. We hope you enjoy the read!
Regards,
Clay, Martin, and the SnapShot team.
Editorial
A monthly recap of hotel
data and analytics news

3. One of the overarching trends we noticed at this year's ITB Berlin 2016 was companies offering solutions to hotels to help
them better understand the huge amounts of data they have access to. These solutions are often a representation of that
hotel data in data visualization and analytics tools.
Hotel Data and Analytics at ITB
A recap of the news and players at the show

4. The next digital revolution brings plenty of
advantages for hoteliers. After all, new
digital capabilities are just another tool for
hoteliers to improve the guest's
experience. This first hand experience of
Jean-Francois Ott, a hotelier turned multi-
billion dollar investor (turned hotelier again)
is a great account of the changes in our
industry and what they mean.
The Risks of
Digitalization for
Hoteliers
& Opportunities Brought by
New Digital Tools

5. Many in hospitality use Excel on a daily basis. But like most applications, we stick to what we know. This highly informative
eBook on how to use Excel will show you some useful tricks you'll want to have handy. As the author correctly states, “You
may know how to plug in numbers and add up cells in a column, but that's not going to get you far when it comes to
reporting on your metrics.”
How to Use Excel
A Must-Have Guide

6. APIs play a crucial role in hotels, whether you
know it or not. As the interface between
programs, applications, and systems, an API
is they reason you can link your channel
manager with booking.com or check the
weather on your smartphone. In this blog
post, co-written with our Product Manager
Lead, Platform, we look into what Open APIs
are and why hotels should be using them.
Take a look!
What is an Open API?
And Why Should You Care?

7. Here’s a great follow up to our introduction to hotel data and analytics. This list looks at various kinds of analytics and their
potential applications- defining business experiments, correlation analysis, visual analytics and 15 more related terms.
This is not just for managers but anyone interested in learning a little more about analytics.
The Key Business Analytics
Every Manager Should Know About

8. Hello.
My name is Toni. As a former Director of Sales
and Marketing at several hotels I know how
important it can be to understand data.
So I recently joined ShapShot to help you do
exactly that.
If you're interested in having a chat about
SnapShot Analytics click below to set up a time.
And please let me know if you have any questions,
I'm here to help!

9. A fascinating Ted Talk video about "deep learning," or how we're now using computers to process data at a level where
they can basically teach themselves. The repercussions for the hospitality industry and far beyond are huge.
Thankfully, there are no mentions of the Terminator.
The Implications of Computers That Can Learn
Ted Talk

10. From an average morning in the life of a
big city GM to use cases for data, this
eBook covers it all. It’s a great introduction
to how GMs can and should use data to
improve their day-to-day operations. Not
just informative tips but a look at real hotels
leveraging data and analytics. Any hotel
interested in doing the same should check
out this eBook.
The Data-Driven
Hotelier
An eBook

11. Data isn’t
numbers, it’s
people.
“
”- Riley Newmann
Data Scientist, Airbnb
Image source: Tableau
Airbnb’s Insights
from 5 Years of
Hypergrowth
Data science belongs
everywhere at Airbnb
Airbnb is one of the hottest topics in our
industry. Their "disruptive" approach to
hospitality can teach a thing or two,
regardless of how you feel about the
company. One of their biggest resources for
growth is their forward-thinking use of data.
"Data is not numbers, it's people." That sums
it up pretty well. Read more on their Nerds
blog post about how data factors into just
about everything they do.

12. To celebrate their 10th anniversary, The
Hotel Yearbook has released the very fun
Hotel Yearbook 2036, which takes a leap
into the future to look at what hospitality
may look like in 20 years. Written from the
viewpoint of the year 2036, the eBook
presents 'eyewitness reports' from the
future: interviews conducted with fictitious
hotel industry executives, experts, and
guests, illuminating the dramatic changes
that hotel companies will confront between
2016 and 2036.
The Hotel
Yearbook 2036
eBook

13. Hotels collect tons of data. We know this
already. But these vast amounts of data could
actually be leveraged by hoteliers to elevate
the quality of services they offer to new
heights. Even among analytics, technology is
developing at a breakneck pace. “The future
for data and analytics in the hotel sector is
limitless,” says our very own Michael Heinze.
Translating Big Data
into Bigger Guest
Value

14. In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.
Some great reads in here, including articles on finding the right analytics tools for a hotel, how data will transform business,
and much more. Until next time.
Hotel Data & Analytics News - Feb 2016
Our Recap from Last Month