We all know that you have to create and post content on Facebook and Twitter somewhat frequently in order to attract new and entertain current followers. But then this question is always asked - How frequently should I update these two social sites? View this slide deck to learn more about posting frequency, as well as the best times to post your content. View the full blog post here: http://blog.snapapp.com/how-frequently-should-you-update-facebook-and-twitter

1. How Frequently Should You
Update Facebook and Twitter?
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Facebook.com/SnapApp
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2. Facebook posting frequency depends on the person or
the brand – essentially, one can post as frequently as
they wish. As posting frequency increases to three
times a day though, unsubscribe rates do as well.
Tip #1: Pay close attention to the number of
unsubscribes relative to the number of posts on your
Page

3. Tip #2: Post on weekends and off peak hours
All Facebook information derived from Engagement and Interaction: A Scientific Approach to Facebook Marketing by Momentus Media

4. Tip #3: Post photos and lengthy status updates
• Interaction rates for photos on Facebook are
200% higher than those for other content types
• Status updates have the second-highest interaction
rate percentage
• The longer the Facebook status, the higher the
interaction rate
All Facebook information derived from Engagement and Interaction: A Scientific Approach to Facebook Marketing by Momentus Media

5. Tip #4: Ask for users to “Like” your page
Out of a ~50K Page sample size study, only 1.3% of status updates included
calls to action (CTA)
But, asking users to “Like” your Page increases your interaction rate, on average, by
216%
All Facebook information derived from Engagement and Interaction: A Scientific Approach to Facebook Marketing by Momentus Media

6. Tip #5: Know when users are interacting with your content
Of users that will interact with your content will have
done so within the first hour after posting
Of users that will interact with your content will have
done so within the first nine hours after posting
All Facebook information derived from Engagement and Interaction: A Scientific Approach to Facebook Marketing by Momentus Media

7. Like Facebook, Twitter posting frequency depends on
the person or the brand. Twitter, though, is a numbers
game, and frequent tweeting is core to the usefulness
of the platform.
Tip #1: Define your goal on Twitter: Do you want to
increase followers or drive traffic to your website?

8. Tip #2: If you wish to increase followers and see a large
number of retweets, post frequently
• Most people can tweet
more than they
currently do without
clogging their
followers’ Twitter feed
• Highest number of
retweets occur late in
the week and between
2PM and 5PM EST
All Twitter information derived from Dan Zarrella of Hubspot’s The Science of Timing presentation

9. Tip #3: If you wish to drive traffic to your website, limit the
number of posts per hour
• Followers are less
likely to click
through links if in
each post
• Click through rates
spike on weekends
and between 11AM
and 5PM EST
All Twitter information derived from Dan Zarrella of Hubspot’s The Science of Timing presentation

10. Tip #4: Find an average number of daily tweets that
is appropriate for your Twitter strategy
The average number of tweets peaks around
22
times per day.
While this doesn’t have to hold true for your strategy, find an
appropriate number of tweets that assists you in achieving your
goals on Twitter.
All Twitter information derived from Dan Zarrella of Hubspot’s The Science of Timing presentation

11. SnapApp is a self-service marketing platform
that empowers you to build
sweepstakes, quizzes, coupons, & more to
engage fans across both social media and the
web
To learn more, contact SnapApp or
open a FREE account at:
www.SnapApp.com
Facebook.com/SnapApp
@Snap_App
855-SNAP-APP