The philosophy and business model behind Smashords - Schilling Publishing Executives Meeting, Copenhagen

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Presented at the Schilling Publishing Executive Meeting in Copenhagen, Denmark. The presentation explains the philosophy and business model behind Smashwords, the world's leading distributor of indie ebooks. Presented November 17, 2011.

Bildung Business

Darwin’s rules determine what happens next ,[object Object],[object Object],[object Object],[object Object]

Bookselling moving to the web Brick & Mortar Web Today?

Ebooks to overtake print Print books Ebooks Today?

Global ebook market to eclipse US market Global Today? U.S.

Power of publishing shifting to authors Author Today? Publisher

About Smashwords ,[object Object],[object Object],[object Object]

The radical (but simple!) idea behind Smashwords ,[object Object],[object Object],[object Object],[object Object],[object Object]

What Smashwords offers authors and publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Smashwords offers retailers ,[object Object],[object Object],[object Object],[object Object]

32,000+ Number of authors and publishers utilizing Smashwords platform

7,600+ ebooks released at Smashwords last 30 days

86,000+ ebooks now published at Smashwords

Indie ebooks published at Smashwords 140 6,000 28,800 86,000 (today)

Step 1: All you need is word processor & manuscript Microsoft Word Open Office Writer The ordinary word processor is the world’s most powerful ebook publishing tool (when married to Smashwords)

Step 2 – Authors/publishers implement our formatting guidelines (over 130,000 copies downloaded!)

Step 3 – Upload Word .doc to Smashwords Meatgrinder (instant multi-format conversion) High-quality multi-format conversions for narrative & narrative + images, fast/free updating

Meatgrinder creates quality books that make readers and retailers happy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Next for Smashwords ,[object Object],[object Object],[object Object],[object Object],[object Object]

Final thoughts: A survival strategy for publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Connect with us! Web: www.smashwords.com Blog: blog.smashwords.com Twitter: @markcoker Email: [email_address]

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